In this clip: Jill shares a fundamental difference in approach to social media. Marketers often see it as a media channel or marketing channel that's about reach and frequency. As a salesperson, she saw it as a social network that's about relevancy and relationships.
In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations.
Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She shares the story of being recruited for an evangelist role and reveals a mistake she made in the process.
See or hear this full conversation on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/6aTpnfzIh8Y
- Spotify: https://open.spotify.com/episode/2JHy2ROvEyAMdOmcCdQ3gi
- Apple Podcasts: https://podcasts.apple.com/us/podcast/030-jill-rowley-on-community-customer-centricity-and/id1652687400?i=1000621719283
- Chief Evangelist: https://www.chiefevangelist.com/030-jill-rowley-on-community-customer-centricity-and-catalysts-for-change/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
