Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.
In this clip, he shares why an evangelist should evangelize the problem, not just the product, and trace it to the root cause.
Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/wd8_7XT-B50
Apple Podcasts: https://podcasts.apple.com/us/podcast/005-bill-staikos-medallia-on-moving-up-the-maturity/id1652687400?i=1000589385151
Spotify: https://open.spotify.com/episode/0xunPJEw2buWq5gxs7WWW4
ChiefEvangelist.com: https://www.chiefevangelist.com/005-bill-staikos-medallia-on-moving-up-the-maturity-curve-through-evangelism/
