Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.
In this clip, he walks and talks through the role and responsibility of someone in a thought leadership role or thought leadership position. Content creation, third-party research, audience interviews, and other activities are included here, including the intersection with the content marketing team. He also explains here how young the practice is.
Learn more from Bill on the full episode on Chief Evangelist with Ethan Beute:
YouTube: https://youtu.be/7EI2Nvz0FJo
Spotify: https://open.spotify.com/episode/0pTxoH7pi8oStp0sPOoB2l
Apple Podcasts: https://podcasts.apple.com/us/podcast/014-bill-sherman-on-the-practice-of-thought-leadership/id1652687400?i=1000601245893
ChiefEvangelist.com: https://www.chiefevangelist.com/014-bill-sherman-on-the-practice-of-thought-leadership/
