In this clip: Kevin walks through some measures the evangelist team at Google would use to prove the impact they were having. Among them: utilization of evangelists, distribution and use of content, and repeat engagements with specific clients. Customer satisfaction also weighed in.
Ultimately, despite conducting studies and building models, they struggled to produce proof of specific value or direct revenue attribution.
In this episode: Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google, joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities.
Among the insights you’ll get from Kevin: how his team collaborated with prominent clients, providing invaluable assistance in overcoming their most formidable obstacles, the challenges of proving your value and impact, and the symbiotic relationship between serving as an evangelist and as a professor at several universities for several years.
See or hear the full conversation with Kevin Hartman on Chief Evangelist with Ethan Beute!
-YouTube: https://youtu.be/KJmnjmLSCk4
-Spotify: https://open.spotify.com/episode/6eAp9GcE0pmxqVBAmjdr7V
-Apple Podcasts: https://podcasts.apple.com/us/podcast/029-kevin-hartman-on-the-symbiosis-between-professor/id1652687400?i=1000620981089
-Chief Evangelist https://www.chiefevangelist.com/029-kevin-hartman-on-the-symbiosis-between-professor-and-evangelist/
