What Data Can And Can't Do with Jo Zichterman (ZoomInfo) - Ep 009 Highlight 2

Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist.

In this clip, he shares insight into what data can and can't do in a decision-making process. The limitation of predicting rather than concluding with data is often misunderstood, a fact that's foundational to the Data Evangelist role and our conversation about it.

Related Links:
* Jo Zichterman on LinkedIn https://www.linkedin.com/in/jo-zichterman/
* ZoomInfo.com https://www.zoominfo.com/

Ways to watch or listen more Chief Evangelist with Ethan Beute:

* YouTube https://youtube.com/@UCryv5kiiAFobu4rfqZcptUw

* Apple Podcasts https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400

* Spotify https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t

* Amazon Music https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute?refMarker=null

* ChiefEvangelist.com https://www.chiefevangelist.com/