In this clip: Jill explains why "evangelism is more important than ever." It gives buyers what they want. It's aligned with how buyers want to buy. An evangelist lives in market and builds trust and relationships in communities - in a way that's hard for your salespeople. Conversation and learning are better through this role.
In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations.
Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She shares the story of being recruited for an evangelist role and reveals a mistake she made in the process.
See or hear this full conversation on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/6aTpnfzIh8Y
- Spotify: https://open.spotify.com/episode/2JHy2ROvEyAMdOmcCdQ3gi
- Apple Podcasts: https://podcasts.apple.com/us/podcast/030-jill-rowley-on-community-customer-centricity-and/id1652687400?i=1000621719283
- Chief Evangelist: https://www.chiefevangelist.com/030-jill-rowley-on-community-customer-centricity-and-catalysts-for-change/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
