CD83: Good Morning with Jason Wrich, Cole Bolton, and Texas Slim of the Beef Initiative

Good morning, freaks.

Happy Bitcoin Saturday.

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because I have a great crew in Nashville,

And we've had a very, very busy week, and we have a very busy Saturday.

So

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Very on topic for today's conversation.

So I have 3 fantastic gentlemen in the studio with me in Nashville today.

2 of them have spent the last few days here for the beef initiative.

The third has joined us today

because we have

another

cattleman focused event.

So,

let me get started with introductions. 1st, we have Jason Rick here from Rick Ranches. How's it going, Jason?

Just fantastic. Thanks again so much for having us. Oh, it's been a pleasure. I mean, you hosted us at your ranch, your family home in Colorado, so the least I could do is is return the favor.

Well, and you guys have done such an amazing thing at Bitcoin Park here, and I just really appreciate everything you guys are doing, and it's every time I turn around, you kinda blow my mind, Matt Odell. There you go. Well,

gotta keep gotta keep the foot on the gas. Hopefully, one day, I can invite you to my ranch instead of a

campus in the middle of a city, but the pleasure is mine.

We have,

someone, an absolute legend, who I've known a lot about, but I finally got to meet for the first time about 20 minutes ago.

We have Cole Bolton from K&C Cattle. How's it going, Cole? Good. Good. Thanks for having me this morning. It's a real, real pleasure. Glad to sit around the table with all these fine gentlemen.

It was a nice little surprise. I didn't know Cole was joining us until about 30 minutes ago, but that's fantastic.

That's kinda my MO. I always end up late at the party. So It was funny because,

and then we have before we start, we then we have, Texas Slim, rider die freak. Everyone everyone knows Texas Slim. How's it going, Slim? Good morning, Matt.

I've been here almost a full week, it feels like. So we've done a lot of,

content producing,

and, I was, happy to see that Cole, flew in last night. He's been on the road for 20 hours, and then he,

he caught a flight from Austin to Nashville. This is, this is how, basically, this is how he operates. Most of us operate in the beef initiative. Yeah. I mean, what I was gonna say was, I thought it was funny because, I mean, we had Slim and Jason on Robert Hall recap earlier this week.

I was like, is Cole gonna be in town for that? You're like, no. I was like, oh, on Wednesday, the day before, I was like, is Cole gonna be in town? You're like, oh, no.

And then this morning, I woke up. I was like, Cole probably get in right before the cattlemen's meeting. Like, he there's no shadow to be at on the podcast. So I just completely left it out of my brain, and then I got surprised. So

Well, that's the thing about Cole said it's his MO, and it's true. It's like every time that we're trying to accomplish something, I everybody's like, where's Cole? Where's well, fuck. He's working, man. That's what he's doing. And and he doesn't really have a lot of time for small talk. And, so it's it's always good when we can wrangle him in, so it's a pleasure. The other thing, Freaks,

this is

so so we got this dispatch,

then I'm running a seed signer workshop at Bitcoin Park in Nashville,

Then the 3 of us the 4 of us are going still early, are going to,

the US Cattlemen's Association and presenting there on the beef initiative in Bitcoin.

And then I'm taking a holiday break.

So I will still be doing rabbit hole recap because we haven't skipped a week in

almost 5 years, and I don't wanna break the record.

But there will be no dispatches until the 1st week of January, and that will when we come back, it'll be focused on mining for the a couple episodes there because we got a lot of great ride or die miners coming in to Nashville in early January.

So with all that, let's get started.

I think a good place to start is

we had a fantastic beef initiative event yesterday,

and we had a cattleman's feast the day before.

So let's,

to to those who who didn't join us, you know, what what happened yesterday? What what were we doing yesterday, Islam?

Well, we started off here at Bitcoin Park to give,

props to Bitcoin Park on Wednesday. We had the meetup, the open house. Oh, true. We had that as well. People show up. We had, you know, holy cow drove in from West Texas. They provided the food. And in Weldon Warren? Yep. And they accepted Bitcoin, which is, you know, new for them. So once again, ranchers coming into the Bitcoin space and getting some great education.

And so what we did was we kicked off the week there, Wednesday, and then,

Thursday, we had the Cattleman's Feast. And

Cattleman's Feast is something that we've been talking about for a while, and we wanted to really kinda define what it is. And Jason and I, you know, back in, Colorado, we started, you know, hinting around the ideas. Like, we need to get people to understand the affordability of a cattleman's feast and then what it is to actually basically purchase from your local ranchers. And then when I got back to

Texas, me and Cole started talking because, you know, we're gonna have the kill it and grill it. And there's a really funny story behind the kill it and grill it, but

we went ahead and coined the name cattleman's feast. What is the funny story behind behind kill it and grill it? Get there. Let's get there. It's early in the morning. It's fine. Well, you Because you you actually said that before the cattlemen's feast. You said there's a really funny story behind it, and then you never told us to meet the story. The story with the We just need to get that out of the way because I need to know what story is. Well, I'm gonna let Cole go there. It's it's early, and he needs to wake up. So he's gonna tell the story. Happens in a little town called San Marcus, Texas.

I'm drinking Pedialyte this morning. That's what I'm saying. Sure. That's why I don't come to town very often. What what in Nash?

No. We

it's about 15 years ago,

excuse me,

when I was in college, and

they were gonna have,

they had this event called the kill it and grill it. And

what it was is a bunch of frat boys would get together, and they would all smoke meats, and they had different divisions.

Well, they had one called,

the raise it division,

and most of them were getting chickens or, you know, grilling or smoking briskets, and none of them owned any livestock. So I took it upon myself to introduce them to calf fries,

which or you can call them mountain oysters. You can call them a whole different things. Basically, when we castrate,

castrate our bull calves,

we,

we clean, the testicles,

and we batter them up, and we fry them.

And we won the division and got kicked out of the contest at the same time because

nobody knew what kefiras were. And then after because they taste like chicken. They taste like chicken.

And, once the judges found out, they kicked us out of the the coffee. I've

always kinda had a

a soft spot towards kill it and grill it, and, that was what we named our our event.

There we go. Everybody was trying to talk me out of it and just like, oh, we can't call it, kill it, and grill it. We can't. I was, well, no. There's a purpose behind it. There's a story.

So But the other thing too is everybody that was saying, oh, you can't call it that. I'm like, well, because you gotta kill it before you eat it. Right? Yeah.

In every

reason except for

bull fries.

That's the only meat that you can eat that you don't actually have to kill it Yeah. Before you eat it. It's true. Totally fitting. Well, the the bull gets a little depressed, but he doesn't get killed. That's for sure.

But the Cattleman's Feast was great. We had gourmet caveman Yes. Prepared the meat for us.

The meat was provided by holy cow,

beef,

but it's it's an interesting concept. So basically the concept I mean, this is something that I discovered maybe,

like, 4 years ago now, but, like, when you when you order directly from a ranch, you get the cut sheet.

True. And, like, for someone who's not from that world, the cut sheet has all these cuts that you've just never heard

of. So his specialty or what his focus on with the cattlemen's feast was

how to prepare

these cuts you maybe have never heard of before and take full advantage of

of the offering. Right?

Go ahead, Jason. Well and and he and the the gourmet caveman is so creative

because even the way that he prepares it and the presentation

isn't even typically what you would see in a

recipe book. You know? Right. And that's the thing that's that,

you're only limited by your imagination,

and that's the thing, you know, because I'm selling

eighths, quarters, half whole beefs

to a lot of brand new first time customers exactly like what you were saying. They're like, well, how do you cook this, and how do you cook that? And and

and so not only is it it's awesome opportunity for them, but it's also very regionally different. Right. So my customers in Colorado

are looking for different things than Kohl's customers in Texas, and so that's the other thing that that I really enjoy about, especially getting to talk to to Gourmet

for quite a bit, both of both of these two days that he was here cooking for us,

what drives him, what motivates him, and what his creativity is, and how you can actually take that as the consumer

and completely apply all the principles that he is teaching and preaching

and presenting

so you your family can enjoy all of that great meat as well.

So it it's it's just a I mean, it was delicious. Opportunity. But the presentation was was intense. He,

he spared no there's a lot of there was a lot of attention to detail.

That's a fact. Yeah. Pretty

No. Nicole came up with the, you know, kind of a philosophy behind it. And because what we wanna do is make everybody

the

the

the South American way of cooking beef. There's a lot of different things that people have never been presented. They might have been to a Brazilian steakhouse at some time.

But somebody like Gourmet, he brings kind of a international taste to it, but it's a it's kind of a local type of skill set that you need and it, you know, really the heart of Texas. Right?

And Cole came up with it to where we can have these all across the world because

everybody's gonna bring their own skill set as far as preparing, cutting, and, you know, just like Jason was talking about, his cuts of the cow are different in Colorado than they are here in Texas. And I'll let Cole kinda talk about his cuts down in Central Texas.

Yeah. You know,

as Jason was was saying, a lot of it is is geographically driven because in Colorado, you can't,

be outside,

smoking and grilling for 10 months out of the year like we do in Texas. And

the only reason

we have 2 that that aren't is either it's raining or,

Texas shuts down if it gets below 32 degrees. So

joke's on us.

But, you know, we

one of the things that our company has done with our cut sheets is take our fabrication

to

to even a further extent because

a lot of our customer base wants more steak options. Well, if we lived in Colorado,

you don't wanna sit outside in the middle of January grilling a Denver steak or a chuck ice steak or a flat iron on your grill. It just doesn't make a whole lot of sense.

So those 3 cuts all come from the chuck section.

Well, in Texas, because we can, we like to provide those offerings because we don't eat near as many roasts because it's so dang them hot.

We've really you know, we sell quarters, halves, and holes just like Jason. We do a box program as well, and that box program has given us the opportunity to really

go at,

at at our customers and allow them to try, things such as the picanha or the tri tip or bavette, terrace major.

I can go on and on and on, but these are all great cuts that traditionally are turned into ground beef.

So you take a cut that's worth let's say your your grind is,

you're selling for 6, 7, $10 a pound.

Well, now you have a cut that from our side as a producer, you can have another, you know, 20% margin, which we're not making a whole lot of money doing what we do. Right. So every little bit helps. And

and 2,

if you cook them appropriately,

they're they are steak worthy. They are,

a higher end, worth cut. It's just having to experience and and test with that.

I mean, it comes back. I've broken record. Education.

Yes. Yeah. Yeah.

That's the that's the comfortable position that we're in right now. And this year has been kinda lot of we've been going in a lot of different directions within the beef initiative. We've been kinda organizing and

kinda gunslinging the the narratives and the signals and the messages.

But right now, all of us collectively,

especially in this room,

we understand that what we're gonna do in 2023 is education.

And education is something that can be enlightening in a way that, you know, we talk about. I mean, that Cattleman's Feast was a hell of an event,

and we just had one down in Luling, Texas at the processing center there at 2 Bar C Ranch.

Know, we had over 200 people there, and people are starting to understand that this education thing is not so painful.

What it is, it's a lifestyle,

and that's what we're gonna really bring out in 2023

as far as the beef initiative. Now we have a foundation of

good intentional

followers that wanna be educated when it comes to, you know, the genetics of a cow,

the cuts of the cow preparation.

We've got the team. We've got the ranch. We've got the beef. We've got everything that we need.

And, you know, it's been a hard fought year, but we're excited, man. This education

roadmap that we've got coming out is is something I haven't ever seen in my lifetime.

Talking oh, I didn't mean to interrupt, Tom. You didn't interrupt. Education.

I think Jason and I are gonna have a good laugh for for a second.

One of who's ever vibrating? So when we when

we had our,

we had the the kill it and grill it in Luling, and I've heard some good stories about the beef initiative summit in Colorado. I don't know about you, but I think my cows had some culture shock because they had never seen that many,

Priuses,

Teslas,

Lamborghinis.

There were cars that they didn't probably know existed that showed up, but it it

along those lines, it's provided such a an interesting outlet of education to folks that that have never been able to experience the western

culture lifestyle

actually in person, and I think we both believe that is a direction we're we're really trying to drive on our side.

Yeah. And that was when we were parking all of those Priuses and Teslas and all of those things at the ranch in this 3 foot tall grass. You know? Pull up a little bit more. We've got a bunch more cars we need to park in here, and, of course, they would just be looking at my wife or my dad. You know?

Like, we don't wanna drive our car off into the, you know, into this field. It's like, well, you're we'd only have so much space. Pull up. Otherwise, you're not gonna be able to park. Just so that was I I love that. My wife was like, you should've seen the look on those people's faces in that Lexus when I was trying to get them to pull forward into the field, and they didn't wanna go.

It was it was kind of funny because Adam Curry came to the ranch. And the 1st day he came out, I I was showing him around Austin and everything that we have in my truck, if you've ever ridden with me, is always a mess.

And he gets in, and it it was a great experience. Well, fast forward a couple months later, he brings missus Curry.

And right when they get they they get out of their car, and I don't remember, what he was driving that day, but I said, missus Curry, I'm I'm gonna apologize. My my truck's a little bit of a mess today. Adam didn't say a word. I get in the truck.

He turned and looked in the back. He goes, Cole, don't don't kid yourself. Your truck is a mess every time I have ever put the branch. I'm like, guilty, I guess.

Well, it's always, it's fun. If you ever ridden in a truck from a rancher, it's fine because one thing you have is an aroma, and it's fascinating

From freaking dip spit to cow shit, you know, it's always a treasure map that you can always, find through your nostrils.

And so it's a it's a badge of honor to be able to sit in a rancher's truck.

I mean, there was another element too when we were at Jason's Ranch was that there was no cell reception,

which was nice. People were forced

forced into actually communicating with other individuals

face to face.

Well, and that's just it. You know? It was like, okay, everybody. You're gonna unplug Yeah. Just so you know. Like, if you're going to make the commitment to come,

you just have to know that you're gonna have to relearn how to talk to people

and how to interact with people that maybe you've never met in your entire life. Because if you look at, like,

the local farmers and ranchers that came to our event,

coupled with the people who are the hardcore Bitcoiners,

coupled with the people who are beef initiative members, all of those amazing things and the conversations that go with that.

And,

they're like, you're you're right. Like, there there's no cell service.

Yeah. It's not very good.

And so just be aware. If you need to do business,

maybe the coffee shop WiFi

for an hour a day will help you get caught up, but other than that, that's all you got. Yeah. And the coffee shop's 45 minutes away too.

True story. Of course of course, for us, everything's 45 minutes away. That's true. In Nashville, everything's 12 minutes away.

I've noticed that Yeah. For sure.

People always ask them, they're like, wait. Where was that thing? It's like, oh, it's 12 minutes from here. I'm always like yeah. Exactly.

But let's go back. So so we're talking about Cattleman's Feast. We were talking about

on Wednesday, we

had, a great a great, fireside chat between me and Slim with q and a,

on the beef initiative.

Then

yesterday, we had a full day of panels and discussions and q and a.

We had lunch,

that that Gourmet Caveman,

provided us, holy cow beef.

We had an actual smoker outside in the park, which is great to see.

First time we've had a a smoker out there. Definitely not gonna be the last.

But you said something, Slim. You said people realize that education isn't this, like, painful experience, and I think,

what a lot of people don't realize is they're they're used to government schooling.

And good education should never be a a painful experience. Good education should be an enlightening experience. It should be something that is actually interesting to you.

And I feel like the work you've done at Beef Initiative

and and what I've tried to contribute as well is is is

in that vein, in that goal. Right? Just hands on,

interpersonal education,

like, individuals helping individuals.

And, I mean, you guys joke around, and it's always fun to

shit on Tesla drivers.

But there's definitely a there's, like, a there's 2 worlds colliding. Right? And there's there's people on both sides that are

people from the city for over generalization

and people from the country

kind of coming together, realizing there's a lot more in common,

and that we can actually work together and help each other.

Yeah. And that's a good observation.

And, you know, going back to

you saying that, you know, you've done everything that you've can and just to give you a lot of credit because you have.

You saw this early on, and you've been a very good

ambassador for us. So we wanna say thank you. Not everybody takes that step to get that intentional

with their messaging, and you've really put some time and some, basically, focus. And so thank you for that, Matt. But as far as

let's set a precedence and some and some perspective here.

Throughout the decades that I've been alive, the American rancher has not have a voice.

And whenever we say that, it's like, especially in 2022,

they did not have a digital voice.

And they've been a form of prohibition

against them being able to have a decentralized communication structure to where they can actually educate.

Everybody that I've met

from day 1, from the foundation of the beef initiative, they always tell me from Cole to Jason to Justin to the Warrens to everybody that's really

was the first movers into the beef initiative say that they are educators.

And so with this last 13 months that we've really been pouring it on heavy, we knew that we had to give the voice to the American Rancher back.

And that's really what this is about moving forward,

and it's a collective effort. Like you say, I was talking to Jason the very first time, and he said

one thing that he wants to for people to understand is the

observational science

of ranching in everything that he does.

It is not the academic. It is. It's not the government type of institutional

learning. What it is is, like you said, the the the division of interpersonal communication in this country is an epidemic.

And we're we're exploiting that, and we're bringing it to people that want to have market access to understand what the hell is going on within the beef industry,

but actually what's going on with their food so they can support the people. And, you know, the people are, you know, Cole and Jason

and Holy Cow and everybody else.

They have a voice. And from here on out, they're gonna have a very loud voice because we've been able to set up a structure

that people can interact from the micro summits to having the Cattlemen's Feast. Now we have the foundation, I am Texas Slim Fang Foundation, which is based on education. Raised $1400

for it?

I think we actually raised $200,

$2,000

yesterday's work. $2,000

for it. Over 10,000,000 sats yesterday. Yeah. So so between the auction

and then just

donations

on the donation page, I think we're over $2,000.

Yes. You know what I mean? And that's and if you look at

contributing to that and what that means for helping people get that education that they're learning for, get those people boots on the ground,

getting your hands dirty, you know, sweat equity out in the

the the wilds

or Western Colorado, you know,

that's pretty cheap. Yeah. So, Freaks, that's, if you go to beefinitiative.com

and click the donate button,

you can donate with Bitcoin or your dirty fiat, very easily to the foundation.

So, Jason was the first recipient of a grant from, the Foundation Endowment. He received a Bitcoin.

So, Jason, what are you gonna do with that Bitcoin? Well, it's really exciting. So so what we're going to do is we're going to,

install some housing

to where we have a place to house

interns,

families, individuals,

couples, to give them the opportunity to stay on the ranch and work side by side with me and my family so they can learn what we do and see if maybe that's something they wanna pursue themselves.

And,

the the fantastic thing with that as well is not only are we going to be teaching them 1 on 1, we have the opportunity to record all of that content and blast it out, so we're gonna build out this educational series,

so we can reach as many people as possible. And so, basically, the plan is is to build this endowment

to to kind of replicate that and scale that throughout the country.

Yeah. A 100%. I mean, Jason Jason was first. It's not like a favorite type of thing. It's more of a timing thing.

We've got 5 or 6 ranchers that are lining up, and they're they're ready for, you know, this this basically foundation grant.

You know, second up is Cole Bolton, and what's very unique about this is that Cole's second in line, but the thing about it is Cole's

grant is gonna be totally different from Jason's.

It's not some cookie cutter thing. So what is Kohl's grant gonna be? Well, we're still in negotiations,

but one thing that, as far as what he needs, it's gonna be something that he is

fully integrated with. And I would say it's gonna have to be something around processing, but I'm gonna let Cole talk about that because, you know, opening up the processing their hometown meets in Luling, you know, this is basically

an awareness that we Cole is coming up with is that we know there's a shortage of people that do not have butchery skills.

We know there's a lot of demand. There's a lot of people wanting to get back to that artisanship.

So I think whenever we do move forward after the 1st year with Cole and, you know, the amount of, you know, contributors that we do have coming in,

that it'll be totally different than basically, you know, what Jason doing, people to see his ranch. Well, maybe it's gonna be through the processing center, but that's gonna be Cole's

precedence that he gets to set. What does he really want for the next 10 years that he can contribute

as far as the education?

It's not something that's gonna be dictated to him by some multinational

corporation or institution.

Right.

Yeah. You know, I think,

you know, ranching in Central Texas is is

has its own challenges. You know, our place is 10 minute or literally, we're 5 minutes from ABIA

airport,

but, it's a different style of ranching. And and,

you know, it's getting harder and harder to expand in our area. Geographically, you're gonna have to to move out of, out of Austin and really I heard the Tesla factory story.

Oh, yeah. That one's a good one.

I'll come back to

that.

But

exactly what what Slim was saying is we want to really try to start,

directing folks that are looking for a career path,

and participation into butchery because it is a it is a dying trade. Used to trade schools, you could go to welding school, you could go to electrics, or, you know, go to,

like, TSTC in in Texas

and and get an actual trade degree,

and butchery was one of them, and it's no longer offered. But the processing centers used to essentially be butchers. Right? Just small butchers in different towns. Yeah. Exactly. So now what we have,

we joke about it in the industry, but we just have boxed meat cutters because they all work at local grocery stores who get primals cut from these big plants. All you gotta do is cut steaks out of them. Well,

I can teach anyone to do that pretty easy. But teaching them how

to utilize and break down a whole carcass knows to tell

is a whole different different aspect. And then also teaching them how to communicate that with their customers and how to advise them,

how to fabricate, or if they're a direct to consumer,

rancher like us that are selling to the public, maybe even help them, because that's what we do at Hometown Meats all the time is guide our our producers

on doing a cut sheet that's more effective and more,

basically, to drive their their revenues higher.

And,

we're gonna be looking to to offer that and and to help coach someone in that career path. That's awesome.

I mean, going back to the,

Slim said, you know, giving giving the American rancher a voice, giving them a platform,

going back to what Jason said about, you know, actually recording content and posting the content so you get more reach out of it. It's It's such an interesting balancing act that, you know, I've,

like, obviously, my my

upbringing probably couldn't be farther than the American rancher.

But what what I've seen from my perspective is

this failure of interpersonal communication,

this failure of, like, real human connection,

like, the insidious

spread of,

like, horrible incentives in the social media world and the Internet world.

Obviously, a failure of our institutions, failure of our food.

But but just to on the social media thing, it's something I battle with.

Right? Because my focus on Bitcoin education is is the same idea. Like, I the reason I do what I do in the Bitcoin education space

is because I feel that no one else is doing it. I don't like doing things that other people are doing.

I'd rather

lift someone else up that's doing really well,

But I feel compelled to do it because I want the education out there, but at the same time, I personally would prefer to just

never sign on to Twitter again. Yeah. And it's this weird balancing act. And it's something when as I talk to ranchers, like, it's one of the reasons

why it's

it's so broken is because the the immediate reaction is really to just

ignore the bullshit. Let me just focus on what I do.

Ignore all this noise, ignore all this corruption.

But if you do that, then you just get left behind.

So you're, like, you're forced to play the game to a to a

to an extent. Right? But you you don't wanna get captured by the game.

And that's easy to do to get captured by the game. And to put once again into perspective,

I wasn't even on Twitter. I wasn't on social media when I started the beef industry, really, you know, a little bit before it, of course.

But the one reason I did get on social media was because I needed to find a group of people, and I knew who that was. It was gonna be basically the Bitcoiners. So you have you do have a target. You know, you have a target market to start off something with.

And one thing that

ranchers don't have time to be TikTok ing all day. You know, and that's what some people do Well, I have a line. I have a line that I will not cross. Do not fucking use TikTok. Exactly.

I mean, Marty got into a fight over this. He says he doesn't use TikTok because his producer post to TikTok. That's using TikTok in my opinion.

It's it's facilitating the machine. It it Just because he's he's he's paying someone else to do it. It does not Exactly. Does not mean he's not using TikTok. Well and that's people have tried to convince me, oh, you gotta get on TikTok. You know, you gotta get the word out there. And Cole will be you know, he's got freaking I don't know how many he was on TikTok. Cole, you're on TikTok?

Let me rephrase that. Did we have a long conversation about this? No. We have a lot of followers, but,

some of my team members at K and C enjoyed making them, so I didn't really care. I had no desire to do it. I convinced him to let me do 1 or 2 videos, and,

oddly, they went viral. And and,

no. I think it is a brain dead

social media platform.

I'm not a a big fan of it personally. So It's a balancing act. It's hard. It will it does have you have way more reach on TikTok. I mean, I have,

I'm I have a friend who has 800,000

followers on TikTok. You get a reach.

I did run some data reporting,

off of it, but, honest, I think Twitter and and really Instagram and Facebook, I've been able to be more intentional, and and

our sales revenues have generated higher

because most people that watch TikTok is because they wanna watch stupid shit. And Right. It's just the constant scroll or whatever. Right? Exactly.

It's not real it's not real engagement.

And even the word engagement is, like, a corrupted word now, but, like, at the core engagement is, like, someone actually caring about the thing that they're sure interacting with. Right? And that's been you know, you were bringing this up, and I think Jason and I, as producers,

see this

really heavy.

1 of the one of the biggest problems our our industry is guilty of in the in the cattle business

is we alienated

ourselves because we were being alienated.

Right. And when we have the the corporate packers and the pharmaceutical companies telling us, oh, well, you're gonna have to do this program this way, this program that way because the general public don't like what you do. We already,

as producers, create this preconceived notion that if we try to get on social media or do education, that the general public hates us. And in fact, it wasn't that. The general public didn't even know who we were.

And so,

we're having to reacclimate

the the perception with ranchers

and get them comfortable with with going out and explaining what they do and not being so

defensive. We talked about this, us drinking a beer last night, but we've we've got to to learn that

we can be transparent and to show

everything of what we do because for once, we're actually not having to play defense. We're

we have a a following of people, and it's getting bigger and bigger every day. COVID drove that. It drove people to say, oh, man. These corporate companies can't provide food. My local grocery store ran out. Wonder where it comes from.

You know, do they make milk in the back of the the dairy aisle? And

and so they're starting to ask questions, and it has been the perfect storm for us and perfect timing to to get back out and really show people what we do.

It's not a bragging thing. It's we want transparency so that they're comfortable

just saying, you know what? I don't have to go to the grocery store for this product, or, hey. You know what? It's worth

paying extra value

for a quality product and not eating cheap subsidized

food.

Well and that's just it. I mean,

we were taught

growing up,

don't say anything

because one of these big organizations is gonna go after you.

One of these animal rights groups, whatever. Right? Right. So so the the national and international organizations,

actually what they were doing is they were forcing capture

on us

so they could push their own agendas, and push their own profitability,

and keep us out of the fight.

Well, now that we have the technology that we have

to share what we do with more and more people all the time,

it's starting to shift the other way. And then grassroots

organizations like the like the beef initiative, I mean, we have a a 110 producers as members of the Beef Initiative now. So we can we have a place where a consumer

can do a search

and look for producers in their state or in their region

all in one place.

And we're and we're always talking to more producers and trying to get them to come on to the beef initiative as well. It's like this is like the I mean, it was like a 110 producers and almost like it's been like a year. Right? Correct. Yeah. We went actual moving. Right? Yeah. From 3

to a 110

in in a year.

And and 2 of the first ones were, of course, was KNC Cattle and Rick Ranches. Right. And we all talked and I said, hey, I can scrape this Internet. We can put a lot of people in here and see what happens. But we all agreed. It's like, we're gonna do this holistically

based on transparency.

Grassroots organic. That's all we can do, and that's all we're ever gonna do within the beef initiative. And that's the beautiful thing about it

because, you know, I always have to say this. This is not a damn marketing plan.

This is market access to the type of education that you never had before, and that education brings a lot of quality character to it.

As far as these you know, people living in authenticity and then, you know, with some integrity,

you know, the way that every one of us was raised, that is the core foundation of how we work,

and that's something that has been lost on the American public.

And so whenever you say you're gonna give the American rancher again, it's not because they they need to yell loud.

It's because they need to have some clarity as far as the general public knowing what this lifestyle is about.

There's a lot of nuances that come into this. There's a lot of basically

answers

that, yeah, it starts with beef, but it also goes into how to steward your life, your family, your friends, your relationships, your communities,

and it has a lot of power because this is how we came here. This is how we got here. It was through our food that was very freaking

you know,

Texas led the nation at one time as far as feeding the nation in the late 1800.

I want people to know that. And and where where where were these nodes built? Well, they were built out in Colorado.

They were built throughout Texas through the cattle drives.

It's no different than today. We're just did it doing it in a different way. We're not out on the damn trail, but we are. And it it's up to, you know, my, you know, my messaging and in my structure of content that I'm gonna deliver

is gonna paint that picture that this is time to be a new modern day cattle man, and these guys right here are leading that.

I love it.

So what are we doing,

what are we doing later today with the US Cattlemen's Association? This is a this is a new one.

Well, it's historical is what it is, and they kind of just, you know, brought it up right there. Transparency.

You know? How far do we push the transparency today sitting on a stage with all the, you know, US Cattlemen's Association Producers across this nation?

It's always a it's a tightrope.

We understand that. And this has never happened before as far as, you know, here we are,

some, you know, local producers,

ranchers,

Bitcoiners,

and what we have is some proof of work, but we won't we don't we don't wanna be braggadocious

about this. Once again, we just wanna be transparent of why we're up on that stage today.

Why is it that we think that people need to hear, you know, this merging?

So so, Slim, when you you tag whenever you ask me to do something, I just respond yes.

And I appreciate that. So because that's that's a and I won't ever abuse that, Matt. Yeah. We'll see.

Don't trust verify.

But,

like, 2 months ago or 3 months ago, you're like,

I'm coming into Nashville. We're gonna do the US Cattlemen's Association

annual meeting.

Do you wanna do it? I said yes right away. I had no idea what I was agreeing to.

Like, who is our audience today? Like, who will be at the event?

Well, it's kinda goes back to Kerrville, and both of these guys were in Kerrville too, And we didn't know who was gonna be there. But one thing we're gonna have is we're gonna have some,

people there that are basically producers.

You can call them, you know, all the way from,

regenerative will be there, but you can call all the way to, you know, we call them commodity cowboys, whatever you wanna say. There's gonna be a very diverse group of people,

as far as there's gonna be policy makers there. There's gonna be the United States, you know, government representatives there. There's gonna be local producers that are all across the nation.

This is the first time I've ever been to a cat US Cattlemen's Association Convention.

I know that both Jason and Cole are part of it. So I'll kinda let them kinda speak to what they think that they'll see in in their approach to it. Because

I asked them, I said, hey, man. Do you guys wanna set up on that stage? And, you know, they're

we have to be a little bit not suspect, but aware that maybe we were going into the belly of the beast of these pharmaceutical companies that actually do represent a lot of people in the United States.

Yeah. They have

a they have a very strong hold in the cattle industry, no different than they do in or in in human pharmaceuticals.

But

I think,

most of it's just gonna be producers. It it's gonna be ranchers. You do have special interest groups that'll attend, and you're gonna have representatives

from, I'm sure, some of the the pharmaceutical

companies, the feed companies, the,

chemical companies.

We're going in

kinda

sorta, I guess, is is a black sheep in

in in this type of environment

because we do things different, and and change is always scary. Right.

But we're not I think we're just trying to provide perspective of another way in which ranchers can seek profitability

and have control,

or more control

over what that profitability looks like and not

corporate America dictating what that looks like. I think that's Would you say it's almost

like building bridges with the mainstream producer industry? Exactly.

Exact I mean,

spot on.

And that's what we're trying to do.

It's it's hard because,

you know, Jason

is a first generation rancher. There are days where I wish I had

actually started the same direction that he did

because I came from the traditional

commercial cattle,

side of the operation.

And for listeners, they're like, well, what the hell does that mean?

Means for generations,

we follow

a pharmaceutical protocol, a feed protocol. We sent ship cattle to feed yards. We just,

we sold cattle to feed yards. We did

everything

in a way that is different than what the beef initiative is designed,

but it took on the opposite side of it, I'm kinda glad I did. I came up that way because it also gives me another perspective

because

I come from a very close culture of being

engulfed, and and that's the only way that you can do things. Right. And so I remember, I think, Weldon Warren of Holy Cow Beef had a very similar journey. Yeah.

Yeah. Where they were just they were they were almost told, like, this is how you do things.

This is the new way of doing things. Yep.

Because

his his rancher lineage or his producer lineage goes back before they were doing that as well. So, like, it started

in, you know, this this sustainable regenerative agriculture

kind of movement, and then,

like, the big the big ag and and all the the big schools and whatnot were, like, teaching them all these new technologies that you should use and, like, kinda watch the corruption happen and then came back to the roots.

Yeah. It's kind of a joke. It's like, you know, they taught us in college. Yes. We believe in rotational grazing.

But as you rotationally graze, you need to make sure to use Monsanto 22 d,

fertilizer,

while you rotate those pastures. So yeah. You're exactly right.

Yeah. And, you know, and and,

White Oak Pastures,

the Harris family has a a very similar story,

you know, that

great granddad and granddad did it a specific way

And then,

the fertilizer

dealer came in and and gave Will gave Will's dad, Will Harris dad,

2 bags of fertilizer and said, go spread this on your your least productive ground and we'll be back in 2 weeks.

And so for the following 50 years,

they put synthetic fertilizer on every single acre of ground they owned

just because

it grew grass so well or

cotton

or peanuts

or corn or whatever it happened to be. You know? And

and Will had an epiphany. You know? He was like the the dead zone in the Gulf of

Mexico

and and all of the degradation of soil and land and everything that goes with what we're doing, we gotta do something different, you know, and so for the last 25 years,

he went back to the way that his great grandfather and grandfather did it with using

animal impact

and compost

and all of those processes,

and,

it is amazing. You know, we had our 3rd beef initiative conference down there at White Oak Pastures in Bluffton, Georgia, and being able to spend that time down there and pick

Will and his daughter's brains about what they do and why they do it and the and the,

the net benefit,

positive reaction from the community,

from the land, the soil, the health of their animals,

the health of their business,

it really

reinvigorated

me to

to go home and just keep doing what we do

because there's so much potential if you're willing to put in the legwork

that comes with being

that that type of regenerative

farmer and rancher. White Oak is an interesting case study. I mean, I discovered White Oak before I met Slim or knew the beef initiative existed,

years ago. I mean, he

he basically set the they set the the standard for the this idea of, like, a direct to consumer,

producer model, right, where you have a relationship without a middleman in between,

which is extremely empowering

for producers. But one thing I noticed recently that they started doing

is

historically, the majority of their business has been shipping direct to consumer,

but the shipping costs are quite expensive.

So, they have a and this reminded me of what you're doing with the grant funding is they have

a program where if you buy a certain amount of beef,

you can come down during the week and you can stay overnight at the ranch, pick up pick up your meat, and then you go home with it. You don't pay the shipping cost. And I I think they don't even charge you for the night,

because you're saving on the shipping cost and because they have extra capacity on their land during the week because

people like coming on weekends.

Well, and that was another one of the things that they were talking about. Then

you're you're gonna shop in their store Right. While you're there. You're gonna support the local community in the little town of Bluffton, Georgia. So, like, it's a win win win. And you become a more loyal customer too. Absolutely right. Because you actually shake your interest in. Once again, going back, this is a lifestyle,

and you can you can eliminate all the you know, I always call it fear porn out there, all the noise as you just said

earlier.

And that's that's what people are yearning for is to have that market access.

Well, one of the ways that Will Harris gives market access is exactly what basically

both Jason and Cole now has, but you created yourself.

That market access has been bottlenecked through the processing centers.

Right. You know, with Will Harris, he gets to process his own animals right there at Bluffton, Georgia.

Now Cole Bolton gets to process all of his

cattle, all of his product right there in Luling, Texas. So there's a little bit of there's a little bit of controversy

in the in the industry with his model, right, because he's fully vertically integrated, but he doesn't share the processing center. Is that a Well, there's been some backlash towards Will towards that, even some people in the in the regenerative movement. Right. And

so, you know, I think that's something that it can be argued or, you know, it's something that he leveraged into because he was basically one of the first ones to do that. Right. So, yeah, there's there's something to be said for that. It's having that conversation.

But the one thing that we have to understand is it's a net positive move forward for him to be able to

decrease that bottleneck within our food supply. I'm kinda curious. I mean, since you have Cole here, like, and you just opened

that's your first processing center you opened. Right? Yeah. Yeah. How do you how do you think about it? Are you are you thinking about it as

a vertically integrated processing center for yourself?

Are you trying to,

you know, enable other producers to use your processing center? Like, how do you think about that as you kind of grow?

Well, for us, you know, there's a couple different models we could take. I'm

I'm

more of a gambler, so

I'm not saying it's a great thing,

but,

we went all in up front and built a much larger facility than what's needed and will probably be needed for some time

because our model is driven to where it can service both

my own vertical integration, but it's built to service other producers.

We designed our whole program

around, you know,

70%

of our production being for for other producers and 30%. That's

awesome. And hope to stick that way. Also a little bit of a gambler.

Yeah. The first step is submitting it. Yes.

Exactly.

One cool thing about that Cole told me from the beginning with that is, you know, 70% of other producers coming in, that gives them opportunity to change their protocols into the regenerative movement. Right. This is a slow step. This is a generational change.

This is part of the education, not only for the consumers,

but it's gonna be the education for the producers. Sometimes they don't really you know, they're not gonna say, hey. I don't wanna do this crap anymore as far as following the pharmaceutical

protocols. Right? Right. And so now, Cole's been a very big advocate as far as, like, this is a slow step into this new direction.

And once again, that bottleneck has been the processing centers

from the multinationals

now to somebody like Cole and Clyde there in Luling

is they're giving a rancher producer to wake up to a new day. And they're

saying, well, man, well, he's having luck, and he's basically making more margins because he controls his processing.

That's something that's kinda lost on the American people because every time we are buying from the supermarket, what we're doing

is we're supporting those multinationals

and the bottleneck for what he's trying to open up.

Well, I think I think more than anything, one of the sad things is, you know, through the build back better program, there was gonna be all this grant money available to build all these processing centers. And harsh reality to the listeners, that wasn't the case.

You know, everything for our own facility, we've self funded this. And my partner, Clyde Summerlotti,

he owns a

2 bar c Angus,

in in Luling, and,

you know, no different than his program. He,

he focuses on raising bulls and cows for production, and and that's that's his heart and soul. And then,

we bring his calf crop and follow our protocols in the meat program. Where I'm going with that is, you know,

as we were building it, we're getting calls even now that we're open,

every couple weeks of

processors that are selling.

Because when you become a fed plant,

I was telling these guys last night, it's like anything an inspector sees that they wanna change, it's gonna cost you at least $1,000.

It don't matter what it is. Right. And it gets so encumbersome and expensive. Bullshit. And and

they are they make it extremely difficult. Whereas if you have a

a large plant like a

JBS or Tyson, hell, you can just pay attorneys to go handle that crap. Right. They have a team of lawyers. Exactly. I mean, like, I'm biased by my perspective,

but I see so much overlap with with the open source movement. I mean, the Bitcoin movement, but also the greater open source movement

and, what you gentlemen are are working on. And and and

it's

you see a ton of regulatory capture. You see burdensome regulation

That results in centralization of an industry that's completely captured.

It becomes too expensive for competitors to come in.

The established

big guys all,

have massive teams of lawyers. They know who to pay off. They know how to how to play the system to their advantage.

And then as a result, the consumer gets wrecked.

And then

the people that are aware of it start to get

really pessimistic and kind of doomer outlook on the world.

And then, to me, the the source of my optimism is

education and tools when people realize the need. And so we've already talked about the education side, but I would say, like,

setting up processing centers that aren't

part of this, you know, corrupt system

is on the tool side. Right? It's it's it's your producer. It's, like, you you see the need. We don't have to convince producers

that they're

getting

absolutely screwed in the current system.

They're most a lot of them are already aware of it. More of them become aware of it every day as they continue to get burned. And at that point, they're looking for some kind of opportunity, some kind of way out, and that's where the education and tools come in. Yeah. I think

I think it's it's at the utmost importance, and I'm happy. I'm gonna keep fighting that battle.

Being fed being a fed plant for us is important for producers, especially if you wanna ship across state lines.

And so you you have no alternative but to do that. But,

you know That must be like, there's a ton of red tape about shipping across the state lines. It is. It is. And all the liability,

interestingly, always falls against the producer. Right.

And, you know, one of the things that I think is the hardest with all of this is,

you know, we were talking about social media earlier, and you get so many keyboard warriors that either are

trying to lift you up and tell you great job, and that turns around as the same person is like, oh, you charge 8 to $10 a pound on your product.

I support small business, but I'm gonna have to go to the local grocery store because that's cheaper. So, you know,

people need to pick, in my opinion, what side of the ledger you wanna be on. Do you want to support regenerative? Do you wanna support

local? Do you wanna support your communities, or do you wanna keep subsidizing?

And,

we're starting to find a network of folks that that understand that value,

but I hope they also understand it.

It does make our margin a little bit better. But if you wanna calculate what a living wage is, probably don't wanna be a rancher,

because you can't calculate time.

And if you put time into it, we're never gonna any of us producers see a lot of profit. Time is the most scarce thing. Well yeah. And that's just it, you know, and I I

sat down with a couple of different people,

recently and they're like, you need to actually start paying you a a living wage

for the work that you do because you're providing a service

that without it, people can't live. So if you can't raise healthy,

nutrient dense

animal protein

and help, you know,

feed people,

there's no, you know, sustainability in human health. And you you have to think of it from that standpoint.

You know? And, of course, we we always undervalue our time. It's like, well, I just love what I do. I love building soil.

I love working on our locally adapted genetics

and and seeing the calves born. You know, I loved raising my kids on a ranch. You know,

there there's one of those little sound bites that,

you know, I'm not raising

I'm not raising kids. You know? I'm raising you guys to be motherfuckers.

I want you to go out, you know, and, like, be the the the change that we wanna see. I want you to lead your communities no matter what, and and that's what we did.

You know? Our kids are they're a force to be reckoned with

good, bad, or indifferent.

You raised some good kids, Jason. Thank you. Yeah. I appreciate that. You know? And as long as I'm not the recipient of their

their intensity, it's really pretty good.

But,

those people are right. I mean, we have to look at it like we have to pay ourselves a living wage because we're doing important work,

and, that's been really hard for me because my concentration

oftentimes is I wanna get that,

meat in as many people's freezers as I can. And oftentimes, I sell myself short,

which I think we can do that. I think you have the people that are affluent enough that they can afford to actually pay

what it's worth. And then the people who can't,

I will continue to subsidize them and take care of those people that I think need it the most. Well, it's a combination, right? It's a combination of broken incentives,

and then it's a combination of good people

have trouble

actually valuing themselves. Like, you have to value yourself first. Yeah. And you have to set, you know, you have to set the point. I mean, I I see this all the time just in every facet of life of just people, good people that get taken advantage of

because, you know,

the people that lack integrity are the ones taking advantage of everyone else.

So, you know, you gotta actually stand up for yourself. Right? You gotta stand up for yourself and stand up for for the people you care about.

And one way we're gonna be able to do that is in the past, a lot of a lot of ranchers, you know, there's been a competition. Right? And here we have Jason and Cole sitting at the same table.

They are overall

you know, their their their intentions and their protocols and everything are on the same path line. But they have 2 different ways that they're operating in the ranching industry in the United States of America.

Jason is feeding

around, you know, his valley there in Colorado. That's what he wants to do.

Cole, on the other hand, well, you know, through the beef initiative and through Hometown Meats, K and C cattle, 2 Varsity Ranch, that's a big collective of a, hey. Let's supply beef across the United States because that's what's in demand right now. We want to do be able to do that.

Whenever you have these different types of levels of distribution

and market access,

the beautiful thing about it is, is it we're we now with this collective spirit and

freaking subsidized,

commoditized beef that's sold in the supermarket.

Right there, it's our responsibility

to kinda okay. You want transparency?

That's a dumbass question that you just asked about. The narrative. Hell, yeah. And we're gonna start doing that in 2023 because,

actually, that is basically, you know, Bitcoiners like to say that's violence.

Well, what now is this ignorance

that is perpetuated

into basically our consumer

model when it comes to our food? We get to say no more. Okay. That's a bad comparison

whenever you're saying, hey, half a cow is 11.99

a pound. Is that a good deal? You don't even start with those type of questions. You're gonna learn how to ask the right kind of questions.

Right.

So we have,

Cardiff Tube in the comments

saying, can I buy beef online and get it shipped with Bitcoin?

Yeah. The beef industry right now, we've probably done

with my partnership with Cole K&C.

I think we're between $405,100,000

worth of beef has now been shipped through the beef initiative. But, so, how does that

how how does that work? What's the best flow for someone who is listening? You go to the beefinitiativedot

com, and the first big thing you're gonna see is buy beef box.

Buy the boxes. Yeah. Get the box. Or if you want to, you can get subscription.

And so it's up to you as the consumer. We're giving those 2 offerings as far as multiple different ways of

getting a beef box that'll suit your And then, of course, you can you can download the Ocea app. Right? You can do it through the Ocea app. Through that Ocea app as well. Yeah. But Bitcoin gets us back. Mhmm.

But then Jason also said there's a 110 producers

as part of the Beef Initiative.

Yeah. Is that like a list on beefinitiative.com?

Yeah. It's just a regular searchable index. But then you have to do your own proof of work and You have to take all that rancher. You have to contact it, shake them into their hand digitally. And they don't all accept Bitcoin. Some of them are Some of them are there. Some of them aren't. You have to pay gold. Them are wanting to. You know, once again, it's the education, and we're giving them the,

so I I have something that I'm always looking for. So if you wanna trade hay for beef, we can do that too.

I love the barter system. It's my favorite.

So, yeah, you can go to beefinishthe.com.

It's up to you. We've given you every option. What's the vision? I mean,

is is the vision grander than that? Is the is the vision something to the level of

go to beefinitiative.com,

and you kinda order there, and it just

connects you with the closest producer or something like that? Or

there's gonna be a lot of people that don't really want there's gonna be 2 facets here. There's gonna be people that really wanna just buy their beef through the beef initiative.

Yeah. And that's gonna be fantastic. There's different types of consumers. Because the problem it's something that I battle with in

in Bitcoin and the open source movement. Right? Because

there's

there's a massive trade off between convenience and freedom. It just always happens. It's like Sure. The more convenient option is always the less freedom oriented option.

But also people just

doesn't matter how much education you give. They just want convenience. Right? Mhmm. So it's it's you

there's there's there's a key balancing act there where everyone should have, like, the most freedom, the most sovereign options available to them, and and and hopefully more and more people will choose those options. Right? Actually going to your local ranch,

shaking their hand, developing relationship with them. I mean, the reason I ask these questions is because even though I'm ingrained in the beef initiative, I've been helping you with the movement.

Me and my lady have been buying our beef from a from a local producer in Iowa,

who's who's friends of friends. I I've I've met them. I know how they how they're producing over there. I know they care,

And we just did, you know, a handshake deal with Bitcoin, you know, website or anything like that. But, ultimately, like, we

so it's good to have the freedom sovereign option, and we need to have those options available to people, and people should hopefully, more and more people will choose those. But, also, we have to, as a both in the Bitcoin industry and, I think, with the beef initiative,

provide more convenient options for the people that,

you know, maybe are a half step in or they're getting their feet wet or they're you'll you'll get way more traction that way. Right? Well, you do. And once again, it's education, man. I've got 4 ranchers in my freezers right now.

You know? It's kind of a joke. You know? I wanna have 10 ranchers in my freezers.

This is what's very imperative right now is that each of us now can have this type of variety,

these types of relationships,

and it's all through the funnel and all through the, basically, the gateway of the beef initiative.

You know? We've got holy cow beef now doing subscription and beef boxes through the beef initiative.

Jason Rick is never gonna sell beef boxes through the beef niche because you don't want to. People love the boxes.

They do. And we we took advantage of the COVID thing because everybody started buying their beef and beef boxes. It was garbage butcher boxes. There you have it. And so once that, you know, that was a type of exploitation

a lot of people don't realize that happens in the United States. A perfect example of the convenience thing. Right? Like, people just want the monthly subscription. They don't wanna pick the cuts. No. Right? They just want just a random box random box of good meat every month. It's like a freaking Christmas present every month, you know, and that's fine. And that but that goes back to saying that we can't generalize this stuff anymore. Right. We've gotta focus on the unique qualities of each one of these ranchers and everything.

Every one of these,

ranchers that I have in my freezers that I feed my family with, every one of them has a different discussion to be had That is basically a portal hole of discovery of what beef is and what the cattle ranching industry is in the United States.

What it is existing right now that nobody even understands,

it it goes through

adding that variety. And, yeah, sometimes it's gonna be convenient.

Sometimes it's gonna be a trip, maybe a free,

a 3 day trip through Colorado to go spend the night at Jason's, you know, Jason's Ranch, pick up a quarter or a half a cow, or it's gonna be going out to Luling and going and touring the, hometown meats processing plan. And that's that's the beautiful thing about this is, like, we don't have to have these limitations of thought anymore

or market access to what is readily available.

And so you you look at the beef initiative,

take 10 minutes instead of 2 minutes and kinda dive a little bit deeper into it.

You know, and that's the thing for me is if

the customer that I'm looking for is someone who is that

intentional

person. Right. Like, they're they're willing

like, I I'm working my ass off every single day other than, you know, the last 5 days I've been here hanging out with you guys because my amazing wife and my 15 year old son are holding down the fort while we're gone. But I'm looking for the customer that that is that next level intentional

about sourcing their food, right. And I'm going to reward them with the best customer service that I can give them, but they're gonna have to work at it.

And that's for a couple of reasons. Number 1, we're small, right? Right. We're only selling 40 beads a year.

And

and I don't know that I necessarily wanna get any bigger than that Right. Because everything that we do is based on the what our land mass can support,

due

to range conditions, because of drought,

snowfall, all of the different things that affect us in Western Colorado. Right? Right. I don't have the capacity to just flip a switch, buy 2 Right. Add more heads. Calves. Yeah. Just it it. So we're conception to plate. So it's a 30 month process from conception

to butcher,

and so it takes that long to steer the ship.

And,

and but that's one of our

that's what sets us apart from other producers. Right. That makes sense. You know what I mean? And I want people to know that, and

and and through the beef initiative, I've been able to communicate that. And I've also been able to connect with people who are experts in their fields, whether it's

podcasting, whether it's, you know, digital

production, whether it is, business management, all of those things, and we can barter. We can work together.

They use their expertise to help me promote my business,

and they get to eat our beef in exchange for those, you know, goods and services that they're helping me with. And that's that's the the great thing about this is,

I can't be an expert in everything.

But I'm definitely willing to share our product with the people who are willing to help us.

And that's, that's, you know, like what Cole was saying about, we love barter, that's what made the village model work Right. The last multiple 100 of years. Right, value for value. That's exactly right.

Well, gentlemen, this has been a fantastic conversation on early Saturday morning. Well, I guess late for ranchers at 8 AM.

It's been an absolute pleasure.

We do have a

I'm running a seed signer workshop in a half an hour, building your own hardware wallet at Bitcoin Park with the 2,

project leads of that open source project.

One goes by the name SeedSigner, which is really confusing, and the other one is named Keith.

So we should wrap up, but before we wrap up, let's,

let's finish off with some final thoughts.

Flynn, final thoughts.

Final thoughts is this is, you know, this has been a fantastic year. We have, tremendous support. We've pulled off a lot of, events that a lot of people said we weren't gonna be able to do. We have,

but that's because everybody has been you know, they've they've,

they've been willing to be educated.

And it's been a it's been a good year to basically kinda set a new precedence. And I think today, setting up on the stage, I mean, the reason we're here is because we did get asked to be on the US Calvin's Association

panel. And so, you know, for anybody that's new coming into this, once again, this is not a generalization

of our food anymore. This is education,

and it's market access.

So learn how to shake your ranchers hands either digitally through the beef initiative

or through

individually through each of these producers that have come in.

Take a moment. Take a step back and and refocus.

Point your compass in a different direction because we're gonna bring a lot of,

sovereign

mentality to the beef industry in the United States, and it all starts today. Love it. Thanks, Slim. You bet. Cole, final thoughts?

I think my challenge to all the listeners would

would be, you know, really search deep, find that that that that cowboy inside of you, and help us go make make a change and and take back control of our own,

personal nutrition, our family nutrition,

and make sure that that we're able to,

support

the American ranchers,

out there so that we can continue providing healthy,

effective protein products. Love it. Thanks, Cole. Jason, final thoughts?

Final thoughts. I mean, like we keep saying, shake your answers hands. What we've found is that government cannot regulate,

positive change in our lives. And so I empower everyone to get out and shake their answers hand

and also to vote with your dollar.

I mean, support the people that are doing the things the way that you wanna see it done

and

support their families,

support their projects, whether you're open source projects or whether it's beef initiative prod projects.

I mean, get out there. Get on the beefinitiative.com.

You know, it is the season

of giving,

and you can donate directly to wash and fund on the beef and dish. And

like I've been telling so many of my customers that pay in Bitcoin,

I'll take your $70,000

Bitcoin all day long because it's the long game for me. I mean, as a store of value and a media of exchange

and, it's important to me. It's important to my family. I mean, my son, Matt, has taken him down the rabbit hole and I love seeing his excitement for it because I I see him as a future innovator, both in the ranching industry

as well as Bitcoin. And, I just really wanna thank you for that and

and just proud to call you friend.

The feeling is mutual. I appreciate all you gentlemen.

That kid of yours, Jason, is gonna do. He's gonna be a massive force for good.

Very, very bullish.

Look, freaks. Ultimately, the this is a movement of individuals,

empowered individuals.

It's gonna take people to step up, take care of each other, focus on what's important,

and, just keep pushing forward against as much resistance as we have.

There is a light at the end of the tunnel. I'm,

cautiously optimistic.

I think people will get burned, and then they will learn. They'll realize the need, and then we just need to have education and tools available for them.

Just another shout shout out. If you go to beef initiative.com, you click that donate button, you can donate.

The panels that we had at the park

will be posted to our Bitcoin Park podcast feed. So if you wanna listen to them, you just search Bitcoin Park in your favorite podcast app.

Once again, I am taking a holiday break

after we do the seed signer workshop and present to the Cattlemen's Association,

so Merry Christmas to you freaks.

I will see you in the 1st week of January.

Subscribe on your favorite app. You'll get notified, or

just wing it, and, I'll see you in January. But

I just wanted another huge shout out for the gentleman who joined us. I mean,

I really do appreciate you guys, and,

yeah, I I think this is, it's it's

we're we're

we're just getting started and start with something beautiful, so

let's not, pull our feet off the gas anytime soon. Just keep pushing forward. Yes. We're gonna hit it. Let's do it, Matt. Appreciate you. Cheers. Thanks, freaks.

Thanks, gents. Stay on the stack sets.