Episode 13: The Dirty Truth About Fragrance With Ashlee Posner

When you see Fragrance on a label, it’s not just one thing, it’s up to potentially 300 ingredients made into a formulation that is protected as a trade secret, so companies don’t have to tell you what is in it. This is referred to as the Fragrance Loophole.

What I didn’t know until recently is that not only are these ingredients being hidden from consumers, but they are also being hidden from brands selling you the products you use every single day. That means you can ask a company what is in their fragrance, and because it was formulated by a fragrance house as intellectual property, that brand also does not know what is in their fragrance. Let me state that again…the company does not have transparency to what ingredients are going into their products.

My guest today is Ashlee Posner. After being denied safety information on the perfume ingredients in her products, Ashlee didn't just settle; she decided to revolutionize the industry from within. She founded State of Change, a clean and transparent fragrance company, and Lucent Labs, aiming to help other brands develop fragrances that pass the test for ingredient-conscious consumers.

In this episode, you will hear how Ashlee is paving the path towards greater transparency, why it matters, and how you can become a more discerning consumer in the ever-evolving landscape of beauty and fragrances.

Resources Mentioned

Use this link and promo code cleanandgreenfor 15% off State of Change

Use this link and promo code cleanforall20 for 20% off at Beautycounter, including Clean Eau De Parfum

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