6.3 Troubadour Festival: Music Festival Management Done Right

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Speaker 1
Welcome to Coffee Talk. Coffee Talk is a podcast about event related topics sprinkled with vivid ends from the comfort of our amazing event facility, the Annenberg Presidential Conference Center at Texas A&M University and the Bush School of Government and Public Service. Cool. Yeah. Breathe. Each week we are here to share, educate and enlighten you on what is going on in the events industry today.

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Speaker 1
Tomorrow. Yesterday. And way down in the future. Oh, yeah.

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Unknown
Welcome, To Coffee Talk. today. We are joined by Chase Colston. Is that right? You got it. Okay.

00;00;50;02 - 00;01;22;00
Unknown
Who is one of the owners? Runners, facilitators. At this point, we'll take anything so far, the Troubadour Festival. So the Troubadour Festival is on and produced by Double Tap Entertainment, LLC. Double Tap Entertainment is a boutique live entertainment company owned by East Texas natives Cody Johnson and Chase Sexton. Lifelong friends who have known each other since they were five years old.

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Unknown
Chase created Red Dirt, Barbecue and Music Festival in Tyler, Texas. I'm assuming that's correct. Which he produced for six years 2014 to 2019 for Townsquare Media until the COVID 19 pandemic led to his job elimination. Just prior to the seventh festival in the spring of 2021, afterward, they formed a new company with the goal of taking the barbecue and music festival concept and making it bigger, more dynamic, and an even better experience for guests.

00;01;55;22 - 00;02;17;07
Unknown
Welcome. Yeah, welcome. Thank you. Thanks for having me. Of course. It took a minute, but we got there. And I appreciate your patience. don't worry. Appreciate it. We have scheduling issues on our own and constantly. Yes, Jamie's consulate. What are you going to be here? You're going to be here. What are you doing this day? It's like.

00;02;17;07 - 00;02;25;28
Unknown
I don't know. Just look and just put it on the calendar for the morning. Because by the time we hit noon, we're tapped out.

00;02;26;00 - 00;02;59;17
Unknown
All right, let's jump it out. Who is Chase? Who are you? well, we're just going right into it, Yep. You know, I'm Chase. You know, I am born and raised East Texas. I am been in the music business for a little over ten years now. I guess I was a sportswriter in a previous life. I went to college to work in newspapers and cover sports, and my dream was to cover the New York Yankees for the New York Times.

00;02;59;17 - 00;03;20;00
Unknown
And so and I. I was I've been in Texas all of my life, except for about a year and a half out of college. I worked in Oklahoma City for a newspaper there for a while, and then something called the Internet came along and kind of like basically said, okay, we're going to like make people not want to buy newspapers anymore.

00;03;20;00 - 00;03;42;29
Unknown
So we're, you know, so I moved back to Tyler, came back to work at the newspaper in Tyler again, where I had started working when I was 17 and ended up getting a new job after another stint in newspapers here and started working for a radio company based on that, based entirely on radio stations in Tyler, which is where I eventually started Red Barbecue Festival.

00;03;42;29 - 00;04;25;25
Unknown
And I guess that was kind of my unintentional foray into events. And next thing you know, it's kind of consumed my life ever since. So, you know, to these days I am co-owner, co-founder, co facilitator, showrunner, co CEO, CFO, all the above. Can I buy a vowel for Troubadour Festival, which we started in May of 2021, and we have since done five events are original and kind of our I guess our original home show is in Salina, Texas, just north of Frisco, which we had our first one in November of 2021.

00;04;25;27 - 00;04;57;02
Unknown
We did three in 2022 in Georgetown, back in Tyler in our hometown, and then Salina again. And then after some things started changing and some conversations started happening, we were able to come to Aggie Park at Texas A&M. This last May had a great time, and we're getting ready for our third Salina festival, but also in full swing of A&M next year, which I don't know how much of that exactly is like who is Chase?

00;04;57;05 - 00;05;21;25
Unknown
But on a different note, I guess I am 37. I am married to the love of my life, who is not a native Texan, but we'll let her slide. We actually met working music festivals together and then, as you mention, my best friend since we were five years old, Cody Johnson. Not that Cody Johnson is is my business partner and we've kind of been on this ride together.

00;05;21;25 - 00;05;42;20
Unknown
So I guess I'm married to two different people. So I think my wife always says, you talk to Cody more than you talk to me. And it's like, you know, but he doesn't talk back. I don't know what to say. So yeah, it's a it's a it's a funny ride so far. And we're we're, we're happy where it's going.

00;05;42;23 - 00;06;05;28
Unknown
Awesome. But yeah, T.J., I talk about that a lot. I think I talk to T.J. more than I talk to my husband. So every time she answers the phone. Yes, dear. Exactly. That's awesome. And I think I think my wife can only handle so much of me. So it's probably a good thing anyways. So how confusing for people is that that your best friend and co-owners name is Cody Johnson?

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Unknown
You know, after a couple of years you hear about it less and less, especially when we first started. And you know, we're making offers to artists or build our contracts and stuff like that. I mean, it's we've had I've had a couple legit like, how did you get into business with Cody Johnson or is Cody Johnson really or your business partner or whatever?

00;06;26;01 - 00;06;41;16
Unknown
And I'm like, you know, for a while I was kind of play along and be like, Hey, you know, know Cody a long time. But he's also from East Texas, too. So, you know, it kind of plays into it, but not as much. Now over there for a while it was it was pretty common, I can imagine. I'm sure.

00;06;41;16 - 00;07;04;03
Unknown
Like I just tell them. I just tell them I'm with the original Cody Johnson because he's older. So that's awesome. So did you kind of have to learn the ins and outs of doing music festivals like, Yeah, it was kind of thrown in by fire originally, You know, when I started Red Dirt Tyler I was not hired to do events.

00;07;04;03 - 00;07;37;11
Unknown
I was hired to do marketing and content and social media and stuff like that for a group of radio stations here in Tyler and the country station here has a Texas country show that's really popular. And I was a big fan of barbecue, and my boss at the time was a really big fan of barbecue. And I had been going to the Texas Monthly barbecue Festival in Austin for several years and Townsquare Media was really investing in new events and new opportunities at the time.

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Unknown
And I said, okay, we have this really cool Texas country show with all this music that people really like. And it's, you know, this was still back when it was still more a little bit more underground and independent and things like that. And I said, we love barbecue out of this concept. The Texas Monthly does is great. So let's kind of smash the two together and, you know, see what see if it sticks.

00;08;00;17 - 00;08;21;23
Unknown
And after being told no for about a year, year and a half, they finally told me yes. And, you know, we had we had a lot of that's manager in the market who was like my lifeblood because I really had no idea what we were doing other than putting artists on stage and barbecue restaurants in a street in downtown Tyler, which is right below me right now.

00;08;21;23 - 00;08;52;15
Unknown
And we, you know, it kind of worked. We sold out and it just stuck and it kind of became the fixture of events and Tyler, which really didn't have a lot of time and, you know, got to do for six years. And it was it was like a really defining moment in my life and my career. And, you know, and over each year you learn so much, you get thrown into so many different things and you realize just how much certain things cost even then.

00;08;52;15 - 00;09;09;23
Unknown
And you're like, my gosh, this is really this is really how it works. And you just kind of run with it and, you know, pray you make a little money along the way and keep your job. And but you, you know, it's just one of those areas that the casual or band or the normal person doesn't know a lot about.

00;09;09;23 - 00;09;35;21
Unknown
But when you get thrown into it, it's it's a whole world in and of itself takes a village. Yes. And patience and all sorts of other attributes that I still don't really have know like the festivals, your baby. So you got to, you know. Yeah. And I don't I don't have kids yet. And so it's like I have two dogs and I can't decide which one's like more of a pain sometimes.

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Unknown
But, but it really is. It's something that especially now, now that, you know, my Kody and I own it and it's ours. It's not only our baby, it's like a living, breathing human that we have to talk to and take care of every day. And, you know, you got to open a bank account with one. I sometimes just be like, okay, we can we survive another festival.

00;09;59;19 - 00;10;18;12
Unknown
And, you know, it's but it's it's fun, though, to like having kids. I assume it's an adventure no matter what. Absolutely. It's not one eye opening, just the bank. It's like, do I really have two kids? I think I just want one. Can you just we kind of did that in 20, 22 or three festivals. Like, okay, I thought we went from 1 to 3.

00;10;18;12 - 00;11;02;14
Unknown
Like, maybe let's not do that. So we went to the kids knowledge. Yeah, kids are probably a little bit harder to kind of condense in that aspect of it. Take one of the fire stations. Yeah, Hunger Games. It. So when you first started out, how did you go about booking the bands? Like did you already have the connections with management of musicians or Yeah, you typically deal with booking agents and I, I had worked with the lot for six years at Town Square, but you know, with the pandemic, obviously that changed the course of a lot of a lot of things.

00;11;02;14 - 00;11;31;04
Unknown
It changed a lot of lives. People I knew that had jobs, the industry were gone. And because they were like me and tired of not getting paid and working and stuff like that. So it was a lot of rekindling old relationships, making new ones. But you know, still kind of operated the same the same way. But, you know, that's one of those areas that it's the hardest part, but it's also the easiest part because you got to go with a plan like, okay, here's who we think we can get.

00;11;31;04 - 00;11;55;07
Unknown
You know, let's find out if they're available. Do they fit in the budget? Is that data available? And then we just kind of pray to God that it's something that they take. But it's is becoming increasingly more difficult as years have gone by. But it's it's so pretty much the same process. Yeah. Now, I didn't I didn't see the lineup from the one here in College Station or I did.

00;11;55;07 - 00;12;19;25
Unknown
But it's been months. Did you pull any local bands to like, do like opening acts or anything like that? we kind of have the side stage there and kind of the barbecue aspect of the event. Local, I guess not local to College Station. We had I think we had a couple of alumni and a couple of the other bands just kind of like my band players.

00;12;19;25 - 00;12;52;26
Unknown
But I, I don't really remember quite. Yeah, it's, I remember the bands as far as the people that were starting to get a little bit ago, it's it feels like it though. We're talking some artists for next year who are alone at least one day. I there's a lot and and Texas country music and stuff like that and so it's always always helpful to to bring the Aggies together because they're y'all are very tight knit folks so okay I'm to go and say y'all part.

00;12;52;29 - 00;13;19;24
Unknown
It is an interesting community. The Texas A&M community is a very tight knit community and not necessarily all of that because it's kind of strange because like Cody is an eight in grad, he graduated 29. I am not. So it's that's also been a very interesting part of the learning experiences, traditions and the people and the 7000 apartments that that that the university has.

00;13;19;24 - 00;13;36;22
Unknown
And I'll hear from somebody about this topic then I talked to somebody about it over here. But this person's now involved with like, I can't keep up with all of these, but and nobody talks to each other. Well, there's so many of you. I can see how not I mean, I would think that you meet somebody new at work every single day.

00;13;36;24 - 00;14;02;04
Unknown
And because there's thousands of employees and it's just a. Yeah, definitely a learning experience for sure. It's definitely very crazy culture driven community as far as traditions go. It's a it's an interesting experience. I've been here since six and I still to this day learn something new about the university. And I'm just like, I don't get it.

00;14;02;07 - 00;14;19;25
Unknown
It's not anything, but it's just not I don't know, I just ride through here. You're get full fledged until I get the full experience. And it's I'm learning a little bit. And, you know, we have students that work for us. They're learning from them and their experiences. And I'm just like, That's a lot. Okay. Jesus. Sorry. Go ahead.

00;14;19;27 - 00;14;37;01
Unknown
no. They just, you know, just even Cody like Cody. Yes, he he's an Aggie is what he is a proud along with know I think some of it's even a little jarring for him to be like, nah, I don't really do that. But I did this and, you know, and I, I wear hats like, every day because I don't have any here.

00;14;37;01 - 00;15;00;08
Unknown
So it's like every time I come to I came down there and then I found out the meeting was messy and like, man, I took that off today. So it's really uncomfortable, which I completely love and respect the tradition behind it. It's like, you know, it's very inconvenient. Yeah, I'm going to need my husband told it just to go off sidebar.

00;15;00;10 - 00;15;26;03
Unknown
My husband said he heard something the other day about the tuition fish. And I need Jamie to check back. Check it. Because apparently there's a pond behind Kyle Field that if a student catches this tagged fish, they get a free like they get their tuition paid for. my gosh. There's so many rumors on this campus, like literally some of the college students that work in an office that he works with.

00;15;26;05 - 00;15;47;17
Unknown
we're like, rigging up their polls and stuff. They're like, No, we're going to go catch this fish, like. And I'm like, like upon like by Aggie Park. Yes. Yeah, the one she's talking about. Yeah. Yeah. Apparently there's a fish in there that has been tagged by the university, and if you catch it, it, it's got a QR code on it that you scan and your tuition gets paid.

00;15;47;19 - 00;16;04;01
Unknown
And I need a fact check on this so bad, because I don't know if it's true or not. I'm not finding anything. I'd say it seems farfetched. I would almost bet that one day it was like, Let's start a rumor. There's a new area out here. We're going to get people out. It's a marketing scheme. Come on now, get more.

00;16;04;01 - 00;16;23;23
Unknown
Any part. Go look at it. Go fish out here. I would think that if it was true that there would be a lot of kids out there, every waking moment of every day, just for how expensive college is now. So we're not even I mean, or somebody would figure out a way to just drain the whole thing and like, you'll find the fishermen jump in and dive and swim around.

00;16;23;23 - 00;16;44;04
Unknown
I mean, I went to college a long time ago and I probably would have taken advantage of that opportunity even then. Student loans are, you know what? So, yeah, no, T.J., they don't go fishing. They start on Monday camping out to get tickets to an Alabama game on Saturday morning. Now, you know, to wait. People don't care about the football.

00;16;44;06 - 00;16;55;28
Unknown
Yeah, that's two weeks from now, though. Two weeks. They're already camping out pool tickets. It's crazy. I'll get it. Just in. Okay. Right.

00;16;56;01 - 00;17;39;00
Unknown
So when you look for venues, do you work with like, the visitors centers? Like, Yeah, in college and College Station or. Well, we I mean, we do have both. So as far as the Aggie Park shows, so we actually in the summer of 22, we're actually even before the summer, I suppose the destination Bryan or the Visitors and Convention Bureau and Bryan had reached out to us to possibly look into doing Troubadour and Bryan and we'd already had Georgetown and we had Tyler and then, you know, some, some changes were being made on our end.

00;17;39;00 - 00;18;04;24
Unknown
We weren't coming back to Tyler anymore and a new festival was coming to Georgetown that was way bigger and had way more corporate power behind it than than we had. So, you know, we were kind of thinking like, okay, maybe we shouldn't compete with that. So we actually had reached back out to the folks at Destination Bryan and said, Hey, you know, we're possibly looking for, you know, a new location.

00;18;04;24 - 00;18;34;02
Unknown
So we went down and. Seward Some areas downtown Bryan some other some other locations and and I said you know what about anything on campus And so they had some connections and we knew kind of to ground Kyle field and stuff. And at the time Aggie Park wasn't wasn't finished yet but they told us, you know, when this is done, you know, this might be worth looking at because it's going to be a pretty cool, a pretty cool venue.

00;18;34;02 - 00;18;52;07
Unknown
And they told us, you know, it was going to open that September and Robert Earl Keen was open the park. And I remember looking at it being like, there is no way this thing is going to be done by September. And they said, You, you underestimate the power of ag and agriculture and construction and things like that. And they got it done, you know, by the skin of their teeth.

00;18;52;07 - 00;19;09;07
Unknown
But a couple of weeks after Robert Earl played, we went down there and toured it and fell in love with it. And I said it was almost like you guys built this park for us because it involves, you know, when you're using it for tailgating and things of that or football. And it's built just like we needed it for a barbecue festival.

00;19;09;09 - 00;19;41;01
Unknown
So and then you have the stage that's already built in, which is, you know, gorgeous stage and the whole lawn is is awesome. So we just we said, you know, we got destination Bryan and, you know, we kind of made the right calls and they said, okay and now here we are. So I was down there I guess a month or so ago to do an interview with Chancellor Sharp and he said, I don't know if anybody's ever told you this, but yes, if you do 2 years in a row, at A&M but it's considered a tradition.

00;19;41;01 - 00;20;05;10
Unknown
I said, well, hopefully we have a we have a tradition on this and we'll be tradition number 8712 at Texas A&M. But that's a pretty good one of the three of our everything that we of that on your shoulders and you can never stop. Yeah hey as long as they'll keep having us back I think that's probably okay Just because I like electricity and food and stuff like that.

00;20;05;10 - 00;20;26;21
Unknown
So this is a good location for a festival like this. I mean, there's so many Texas country lovers here. Yeah. And, you know, we kind of looked at it as an opportunity. We kind of approached Salina the same way. Salina is the fastest growing city in north Texas. It's it's only about 35, 40,000 people right now, but it's tripled in size in ten years.

00;20;26;21 - 00;20;47;03
Unknown
That's going to triple in size in the next five. And, you know, College Station is growing. You obviously have the university, but it's also an area that hasn't. You have chilifest Chilifest is great. Once people get past the age of 22, they don't want to go to Chilifest anymore. So so we brought something to town that, you know, that the adults could go to.

00;20;47;03 - 00;21;05;24
Unknown
And, you know, we had some students and it was great, but it was you know, we feel like there's a lot of people that said, okay, this is something for us, not for just students. So the response was awesome. And, you know, we're we're really good for the next year. We've got the lineup almost done. I think it's going over pretty well.

00;21;05;26 - 00;21;39;10
Unknown
All right. Go ahead. No, go ahead. College Station used to have a lot of live music, country music venues, especially in Northgate. There was Zapata's, there was Fitzgeralds, there was just a ton. And now there's hurricane Harry’s You know? Yeah. Like when you have like it's. Yeah, it's not like. Yeah, it's like built for them, right. Yeah, I know that I, I'm totally blanking on what Shiner Park used to be.

00;21;39;12 - 00;22;02;29
Unknown
Midnight to midnight Rodeo Shadow and Shadow Canyons. What I'm thinking of. So. Yeah, so Shadow Canyon is, is the venue of my favorite Texas country video of all time. And most people have seen it. You just really realize it's where it is, but it's it's crossing at Wrigley doing boy from Oklahoma. But Randy Rogers was there. Wade Bowen Stoney Larue over there.

00;22;02;29 - 00;22;26;08
Unknown
Blu edmonson Jason Bowlen and the place is pure pandemonium. But any time somebody asks me like, can you define Texas culture, your their music? And like one song or whatever it is, show them that video. And I say, This is the heart of it. You know, like, this is what it's all about. And, you know, you see those guys now and they've played shows for us, you know, in the last few years.

00;22;26;08 - 00;22;57;27
Unknown
And it's like we have I guess we're all getting old. But they can still they can still they could still bring it for sure. Yeah. And I wish they still brought bands and singers in there, but it's far and few between, if ever. But it's great that there's a concert or a festival and has a home here. Now, I agree with that because I mean is great is I think Wolf is they definitely have just kind of dropped off the radar and the location of where it is.

00;22;57;27 - 00;23;19;07
Unknown
I think there's a lot of people that live in the neighborhood, have tried to fight a lot of that stuff over the last few years. Well, the Parking is atrocious out there anyway, is well, you park at the mall and walk. I mean, in that whole Sears or whatever left. But yeah, it's it's not is is great. It doesn't you know I don't know it's a hard place to put food in.

00;23;19;07 - 00;23;44;27
Unknown
It's a hard place to put vendors as far as merchandise and all that kind of stuff. So it's nice to know that there is something like Aggie Park Who did you guys work with directly with the university? Well, we were. I don't even know. She's I guess so Latin music. I remember the name of the the seven word department mean we're department, but we were former students.

00;23;45;00 - 00;24;10;06
Unknown
No university center, special events? No. Well, we we worked with them, so we were we had to have a campus sponsored for an outside organization come in and do something on campus. So destination Bryan where I kind of worked there with that and we work with a true I can't I can't say bad words on here, but she's a bad you know what?

00;24;10;09 - 00;24;35;18
Unknown
She's awesome. Brandi took the deputy office of Community Development and Economic Impact or Economic Development Community Impact or something like that is is our campus sponsor. She actually just texted me, but just a great person and a great office. You know, they were basically in the president's office and they were kind of our well, they were our sponsor to bring it also.

00;24;35;18 - 00;24;57;11
Unknown
So we work with them. And then that led to working with the special events, but also the folks directly at Aggie Park. So just countless people across several departments and get part of that learning process about who everybody is and what they do and you know, how we work with them. And but one thing I just noticed that everybody just wants to help.

00;24;57;13 - 00;25;28;12
Unknown
Yeah. Across any any situation. Yeah that's it's it's awesome And we you know it all kind of started with Destination Bryan with Brandi in her office and you know it's it's a yeah Jamie said it economic development and community impact engagement it's only six words everyone has so many lengthy titles now, visual, improv, visual, performing arts and whatever.

00;25;28;13 - 00;25;52;20
Unknown
I mean, since they did the whole reorganization of the university, I feel like every department is now just long winded. Yeah, but they just. Yeah, like even we were loading in our barbecue restaurants, they were employees that Aggie Park that I didn't even know existed. And they were there and they basically said, We're here to help. We're going to help you load in restaurants or help you do this and this and this.

00;25;52;20 - 00;26;10;13
Unknown
And and we're like, that's awesome. This is such a weight off our shoulders. And, you know, with all the experience they have with tailgaters and stuff and football, it was so seamless. And our restaurants were just like, my gosh, this is because it was it was it was kind of difficult the way we had to load.

00;26;10;13 - 00;26;39;11
Unknown
Everybody had because, you know, we couldn't get off grass or anything like that over there in the park. So so that process was definitely made easier by a lot of folks working up there with us. That's really interesting about the grass. The only reason I say that is because there's so many places that at least on campus, I mean, grain, I know it's fairly new grass under your old, that kind of thing, but there's so many places on campus where they just don't care.

00;26;39;13 - 00;26;59;24
Unknown
But then you get I see. I don't think that we can have vehicles on the grass out there per se, like like large trucks, smokers, right? Yeah, right. It's just some people, like in some areas of campus, it matters In some areas of campus, it doesn't. It's really interesting to me. You would think you wouldn't want some of these things in general just because of it.

00;26;59;26 - 00;27;18;16
Unknown
I mean, outside of campus, as much as I love where we are on West Campus, where grass out here is like cement or the ground is grass hardly grows. So it's like spotty got to get to get those Ag Students out there. Yeah, well, you know, we try. There's just Astroturf. Yeah, they like have a hard time with the irrigate.

00;27;18;16 - 00;27;56;14
Unknown
I mean, it's a it's a we're West campus. It's a mess. So you obviously had to work with the Department of Risk Management for your safety, Safety and security. Sorry Did you do any outsourcing as far as like security, did it have to be? We had to upd out there. We also did have outside security, too. So we just hire basically what we kind of call t shirt security, just folks like checking credentials and wristbands and things like that.

00;27;56;17 - 00;28;19;06
Unknown
And then we had kind of like higher level security. Who is they're kind of more on a actual security basis in addition to UPD So, you know, we live in a crazy world. So there are always precautions you have to take for sure. Yeah. Yeah. Like the Astroworld festival. Well, that's actually what I get to ask. Yeah. Like, what's the what do you guys have when you guys hire?

00;28;19;06 - 00;28;40;29
Unknown
Outsource, like, security like that? Do you have your own internal like requirements you'll have of them? And then do they have like an extension of their own to be able to actually help with this stuff or be hired by the outside company? The short answer is yes. So we we also have a safety and security consulting agency based in Austin that we work with on every one of our events.

00;28;40;29 - 00;29;11;12
Unknown
So they kind of vet all of our security companies and, you know, they go through their processes and make sure they feel like they're required. You know, they can fill the requirements that that we need of them and that, you know, they understand emergency management and events and, you know, whether active shooter, terrorism, you know, all these things that you would never imagine happening, but you have to be prepared for it.

00;29;11;12 - 00;29;29;03
Unknown
So this is a this is an agency that we worked with for a couple of years now, and they have lots of experience. And then it's much, much larger than ours. And then especially after things like Route 91 in Las Vegas and Astroworld and Houston. And you know what? It makes me think, well, that our events are that big more.

00;29;29;03 - 00;29;52;09
Unknown
You're talking 20, 30, 40,000 were more. But also that I feel like we work with people who cross every T in that area too to make sure they do their best to make sure those things will happen. But also our events are built a little differently. We do trend older. It is kind of an all day thing. It's pretty laid back, you know, chill environment.

00;29;52;09 - 00;30;16;11
Unknown
So it's not like country and Texas country. You're not really seeing a lot of the same sort of rowdiness or craziness that you see some of these other events. And Route 91 was a pretty different animal like that had to do with it being a Texas country show. But it's those are still things that we have to watch out for.

00;30;16;13 - 00;30;45;27
Unknown
So and the only fights I've ever gotten into country music shows just saying that's true. We do we do have some of that. We didn't you know, it's crazy. We had one arrest the entire troubadour in and this year we sent one which was. Yeah, which was and it was public intoxication. It was a guy who just was going to act the fool and UPD came over and said, Hey, you know, you got to go.

00;30;45;27 - 00;31;07;22
Unknown
We even let you callan Uber. It's like a big you up, but you can't stay here. And I think just kind of got even mouthy. Or so they said, All right, well, you're going to jail. So if that's all that happens, that's a win. That's a win for me. And I have some stories. Speaking of the jail, do you guys have did you guys have an on site jail or did they just take them somewhere here in town?

00;31;07;24 - 00;31;35;13
Unknown
I think they just took them to College Station having a I guess maybe like an old chuck wagon style paddy wagon. Some people can make fun of them for actin fools and getting stuck in there. That's a great idea. Unfortunately, insurance does not allow me to do anything. You know, I would thought that was the to me that one of the most interesting things when I actually went to Chili Fest was the fact that there was an on site jail.

00;31;35;13 - 00;31;49;11
Unknown
I was like, the fact that you have to have this on site that you already know it's going to be a major problem, should throw up a lot of red flags. It's like, maybe we shouldn't do this, or maybe there's only a certain amount of alcohol we should be able to. I mean, like, it's just and I get it.

00;31;49;11 - 00;32;13;06
Unknown
It's out there. But still. Yeah. And again, like another thing where I'm glad I don't do events that big. So 20 to 25000 people, it's kind of like, you know, those terrible football fans up there in Philadelphia, you know, they have a jail inside the football stadium, you know, just because they don't know how to act. Right. But, you know, kind of a product of your environment, who you're around.

00;32;13;06 - 00;32;41;07
Unknown
But like I said, we trend older, like our our median age, I guess usually is like 30, you know, So, you know, it's not 18, even though when you have kids there, we have older folks and there's like people just want to like, chill out, have a good day and they're fool with a lot of barbecue. I mean, like they're I mean, we have people who take actual naps out in these fields and stuff and, you know, they just they just want to have a a relaxing day and and with some music drinks, a beer and, you know, go home.

00;32;41;10 - 00;33;15;04
Unknown
You know, they did the chili First thing. They don't want to do that anymore. Yeah. Once was enough for me never to have. I still haven't been I think it might be on my my to do list for April but definitely one of those like stay away from gen pop situations. So it's not terrible. One of the worst things about it is no matter what we can they choose, it always rains and there is no grass out there and you're just walking through a slush fest.

00;33;15;04 - 00;33;39;03
Unknown
It's so it's just yeah, it's terrible. It's yeah, it's, but it's a fun experience to do at least once and, you know, see everything. And I don't know why they call it Chili Fest because who actually participates in the chili cook off part of it? I don't even know. Maybe not anymore. I guess. Yeah. Yeah, I'm. I'm not sure to see how that Zack Bryant show goes down there.

00;33;39;03 - 00;33;59;21
Unknown
It's the same weekend as our our festival and Celina on and so on. I think you might want to you might want to drive down now and go ahead, Park Just to make sure you can get there. Yep. Yep. Jamie and my husband and I are going and we couldn't be more excited. But when she told me it was out there, I was like, I don't know if I really want to go now.

00;33;59;22 - 00;34;20;23
Unknown
I mean, I thought it was maybe like Wellspan or somewhere here in town, but when she was like, No, don't snap. We're both. It's almost like we're going to. Yeah, I think really good strategy of getting there and getting home. Zack Bryant has definitely outgrown Wolf Pen for sure, so that's going to be a interesting to see for sure.

00;34;20;23 - 00;34;39;20
Unknown
I get people all the time like books that brown books that browns like. I would need to go fund me the size of the Empire State Building these days and it's great how big he's got with make sure he's doing, you know, football stadium shows, you know, he's doing shows in places as big as Kyle field almost. So it's like he's a little past the Troubadour thing.

00;34;39;20 - 00;34;58;09
Unknown
And I have friends who booked him on festivals previously, though. Yeah, I can always see I got Zach Bryan for this much money. I was like, Hey, that's not me. Proud of it because it's way more than that now. So yeah, the one thing I do like about Wolf Pen is that it is smaller, so when you go, you're there for the music.

00;34;58;12 - 00;35;22;23
Unknown
It's not for anything but the music and you get the true fans that come. And that's I mean, I can't I don't even know how many concerts we've been out there together. Jamie But that's where probably the second concert we saw Turnpike, my husband and I kids, I was pregnant with our second kid and it was great. We got to sit alone and people were crazy and, you know, it just there's parts of Wolf that are great.

00;35;22;26 - 00;35;57;17
Unknown
I'm not the fan of the whole football stadium concerts, T.J., feel differently. But sometimes when you go to some of those, it's no longer about the music anymore. You're fighting for what the experience is bringing to you. Well, yeah. All right. It's a it's a lot of people that we're sure. Yeah. Yeah. So it's a and that's kind of the that's kind of the roadblock where we're kind of seeing in our business now is we're where there's a very small group of artists who are kind of who are selling tickets that we need to support the events.

00;35;57;17 - 00;36;36;04
Unknown
But at the same time, it's not it's not matching up budget wise anymore either that either on our end or on the ticket prices, then, you know, and you know, within that small group is Zach Bryan, Tyler Childers, Parker McCollum, Wetzel, Cody Johnson and that's it. You know, so I mean then there are some others that are there, but it's there is this common theme that it's, you know, if you want to sell ten, 12 or 15,000 tickets or more, and even for us even selling 7500, which is what our sellout is in both of our events, it's hard to find the medium artists, too.

00;36;36;04 - 00;36;57;10
Unknown
We're like, okay, we think that they can sell this much, but the cost on both hands is isn't really making sense. For the size of our event. We would need a venue twice the size and ticket prices go up 23% to justify being able to do that. And that's that's kind of the difficult aspect of the size of our events.

00;36;57;10 - 00;37;24;28
Unknown
Now, when you get into at the station Fest two step in and Georgetown and some of these other major sized events, there's enough capacity, enough money there to to be able to to move these artists. Yeah, Yeah. That's one thing that I've always been curious about, what that process is like, T.J. And I've talked about before, you know, how do you start with that?

00;37;24;28 - 00;37;51;13
Unknown
Like what? What are the contracts look like with these artists? Like how you know, okay, you're an artist and how much do you anticipate they're going to be able to draw as far as pushing sales? And then how ridiculous are the writers that you're possibly getting from them? You the requests that they want? You know, just I can only imagine looking through all of that, trying to mold all that together when you have so many different artists at one festival.

00;37;51;17 - 00;38;11;05
Unknown
It's yeah, it's it's difficult though, especially for us because we have the Barbie aspect to it, too. So one thing that people don't really know and not that they should, but we pay each restaurant to come. So we you know, they're treated like celebrity chefs. You know, a lot of these folks have been nominated for James Beard Awards, have been on the Food Network.

00;38;11;05 - 00;38;35;15
Unknown
Or you take a brand like Meat Church, who is arguably the biggest barbecue brand in the world, you know, we we pay them their their talent, their celebrities, their lighting. A lot of them close their restaurants to come to events like this. So and so, you know, we pay each restaurant a certain amount of money. We pay for their hotel rooms or lodging know we pay for their entire set up there.

00;38;35;15 - 00;38;54;00
Unknown
They're just required to, you know, bring their food in and sample and, you know, and that's it. But just that aspect alone is hundreds of thousands of dollars just to bring the restaurants in, which takes away from if we were just regular music festival that would be added budget we could add on on look at some of these artists.

00;38;54;00 - 00;39;22;05
Unknown
But at the same time, we're a barbecue festival. We're not we're not just a music festival. So there's there's challenges there and, you know, and finding the artists that fit your budget and that you think that can sell the tickets and then you're putting, you know, five X together on main stage. So you're trying to package together a group of artists that you think can sell some of 100 tickets, or you hope so if it works, it gets is is yeah, it's pretty difficult in today's economy where everything is more expensive.

00;39;22;05 - 00;39;43;10
Unknown
That carries into the artists as they've gotten more popular and they sell more tickets. Obviously the cost for booking them goes up. We don't really we don't really like to share how much they cost, but it's it's 99% of the time. It's more what people think it is. And nine an average of the time. It's way more than what people think it is.

00;39;43;10 - 00;40;05;27
Unknown
But it's that same time. It's it's it's earned, it's well-deserved. And, you know, we we all want to make money and make it successful. And it starts with them You know, we can have a great barbecue festival. People don't really like who's on the stage. Then you have a hill to climb, you know, as think for our first year at A&M having middle and chain.

00;40;05;27 - 00;40;35;00
Unknown
SMITH And you know what ended up being Charlie Robison's last show in the market unfortunately and for sure and you know it was it was a great line top to bottom, you know, and I think next year we've we might have even exceeded it personally, from my opinion. But yeah, it's it's tough. It's challenge. You get the writers and stuff like that it's it's not as difficult as people think it is.

00;40;35;00 - 00;41;00;25
Unknown
It's you know but it's also different for festivals but there's not really a whole lot of like Brown Eminem's or, you know, water chilled to 44 degrees or whatever. But well, you get to like the bigger artists. I mean, there are some particular stuff, but it's nothing super crazy. 12 ounce yellow Gatorade native. Yes, there is. There is some specificity, and I should say in some stuff.

00;41;00;25 - 00;41;24;22
Unknown
But it's it's nothing that, you know, we really are not used to or upset about. You know, we have to take into account that these people are away from their home. They are away from their comfort levels. They're on a bus, you know, 18 hours a day. They're away from their families. So when they come, you know, you want to make it as seamless as possible, as, you know, as comfortable as possible.

00;41;24;22 - 00;41;55;22
Unknown
And, you know, and I hope that we do a lot of job where people are thankful for it because they have great experiences with and have bad experiences with it. But it's it's Yeah, but all that in it's it's kind of it's gotten more difficult as the years have gone on. But it's not it's not the most difficult thing that we face also that are yeah I was just some of them have I think I guess for me some of the writers I'm like when you send it, maybe shouldn't have a blanket one.

00;41;55;22 - 00;42;19;20
Unknown
You should have some that are adapted to the type of venue you're going to be at. Yeah, it's hard because they would have to create so many, I guess, you know, because the writers that we get are for venue shows, they're not for festivals. You do occasionally have an artist, especially bigger ones. We will have a festival writer and they'll have a venue out here.

00;42;19;20 - 00;42;41;03
Unknown
But the expectations on a festival writer aren't as high as, say, a venue because you know the venue they're only playing for an event where the doors are only open for a few hours, as opposed to an all day event where they're sitting on their door, in their hotel or whatever. So we build in, you know, we cater three meals a day for around 100 people.

00;42;41;04 - 00;43;06;03
Unknown
So like catering is built in. We send the menus, they approve it, and then we we go along the merry way. You know, we you know, there's open bar, there's, you know, restrooms on site. There's a lot of other things that they would normally have to trouble with sometimes. But, you know, we kind of include that and then we try to accommodate where best we can be on that.

00;43;06;03 - 00;43;30;00
Unknown
That's usually in the form of transportation and or alcohol. Yeah, that's the fun. When we get every once in a while the alcohol requests them like, do not realize you're on one, you're on a campus and there's a huge there's a long process for that. And to we're in an academic facility not really something which happens to get a green room.

00;43;30;03 - 00;43;48;22
Unknown
I speak of breaking the rules now. I know. And with Aggie Park when it did and of course, you know, they were going to push the open day to September because a drive for football. So that was going to happen. I know everywhere on campus is very good about it. It's the people sometimes that come in, they're like, I don't understand.

00;43;48;22 - 00;44;08;11
Unknown
I'm like, Well, you're also on a state campus, state property. There's a lot of different rules and when you're out in the community doing other things. But we found we found that especially with the smoking issue for sure. So like barbecue restaurants, a lot of the owners, they they smoke cigars, they smoke cigarets or vape or whatever else.

00;44;08;11 - 00;44;38;28
Unknown
And, you know, when we talked about it, I was like, I you know, I said, I'll leave up to you guys, the police. It was like, I'm I'm not going up to these people to do that. But, you know, by all means, go for it and not if you want the second fight on your hands. Exactly. Is there anything since the very first festival that you've done to now that you look back and say, well, maybe we should have done this differently, I wish I would have done this differently.

00;44;39;00 - 00;45;03;01
Unknown
Anything that's just been kind of a big learning experience for you as you're doing all this. From my first one meeting, my first troubadour, like my first one ever, ever. I could go on for days about that. But lots of lots of things to do differently. But it's more about not really do differently, but just, I guess, areas to improve.

00;45;03;03 - 00;45;27;08
Unknown
You know, I take the approach to these events from I try to look at it from a guest point of view, like we have our sponsors take care of us, we take care and then we have the artists who we're a stop before they go to their next location. We have our restaurants. We are basically like family to me who are fixtures of it, you know, know how to operate.

00;45;27;08 - 00;45;45;24
Unknown
But it's like what areas of the event can we improve to make not only those same people come back, but also get new people, You know, like I grew up not being able to do events like this very often. So when the time came to to be able to do stuff, it was something that was really special and really important to me.

00;45;45;24 - 00;46;13;09
Unknown
And so like, these people are spending their hard earned money much like my parents did whenever I was younger. So like, let's make the experience as great as possible. So it's like, okay, how can we improve like our lives situation or how can we improve like, you know, some of the barbecue aspects? Or is there something with the stage of the sound or lights or whatever that will make the experience even better?

00;46;13;12 - 00;46;39;14
Unknown
You know, what kind of what kind of things can we do to help things improve for VIPs because they're paying more money, you know, for a better experience. So it's more of just learning, you know, the ins and outs and the good and the bad. But I think the the right way has been just like, in what ways can we improve on our event and not just be complacent because once you get in the complacency, it's when you're event suffers and yeah, people are going to come back.

00;46;39;16 - 00;47;06;21
Unknown
Yeah yeah. Headliners to go on at 6:00 because at the time we've gotten some of that for sure and I forgot who was like an actress or somebody recently was like, I would go to more concerts if they were playing at 4:00. But unfortunately that's not doable. But it could be there would be a there would be you could be the pioneer of it.

00;47;06;23 - 00;47;25;22
Unknown
There would be a lot of roadies. You'd be very upset at having to start work at three or 4:00 in the morning rather than seven or eight work. But yeah, but we have we have looked at that before. And actually when I first started, our headliners went on even later where they were really not until midnight or after.

00;47;25;22 - 00;47;45;00
Unknown
And so we've kind of come up a little bit, but that kills me. We've gone to concerts in this town and, you know, I mean, after having two kids and our youngest, five and a half, I'm like, when, when did they go on? Or a headliner goes on at like 1030, 11, like one. Why did I want to be in bed already?

00;47;45;00 - 00;48;06;11
Unknown
I would be asleep already for 3 hours. This is insane. I was at the 182 concert. I think by 1130 we were out home and that was late enough there. Also, let's say I just did it for Pearl Jam shows in a week in Fort Worth and Austin and they went on at 844. They were supposed to 845 every night, but it was around 9:00.

00;48;06;11 - 00;48;31;10
Unknown
They play longer sets. But in Austin, you know, they have a they had 11:15 curfew. So it was a it was like, yeah, I was back. I was back at 11, 1130 or whatever. So perfect. But you and you have like these artis like country bars or whatever, especially when you're in College Station. The bars up until two they're going to push them to start even later because they want alcohol sales.

00;48;31;13 - 00;48;58;00
Unknown
Jamie Lee, Jamie Lee Curtis said it. Why does that not surprise me? That's awesome. One more question before we let you go. I have one more we have honestly, I'm not telling you honestly, I don't know. But it's along that line. When are y'all seeing the lineup? It will be the hope is late January reality. We're probably early February.

00;48;58;04 - 00;49;24;09
Unknown
Okay. So we're kind of targeting last Friday, January the first, Friday, February to announce and then go on sale the following. So that's the that's the goal. We've got two more spots to fill, I think, on the main stage. So we've been we've got the headliner booked. It's kind of one right before we've we've struck out four times now.

00;49;24;09 - 00;49;48;10
Unknown
So trying to find the the right fit there. But we've got a couple other spots booked that we do have. We do have one band, the band that is playing second, I guess we gave something away. It's not like a solo person or anything. It's a band. There's a lot of those. Yeah, yeah, they are phenomenal. They're my new favorites.

00;49;48;13 - 00;50;08;05
Unknown
I can't say much more than that, but it's going to be one of those that most people who have been haven't seen them. But once you do, you'll be able to say one day, I saw them at Troubadour Festival in College Station when they're just completely running the world. So I love it. Those are the kind of festivals I like the new name when they first start out.

00;50;08;12 - 00;50;32;07
Unknown
I love it. Yeah. So I just played this last year and this is my favorite Texas of all time. And they're they're kind of a reason why I started doing what I, what I did or what I do. So and they were on hiatus kind of like Turnpike for about five years. I saw their last show in Green Hall in 2018 and and they came back this year.

00;50;32;07 - 00;50;49;01
Unknown
I was at their first show back at Green Hall and being able to book them on the show is really, really cool for me. And I was like a happy schoolgirl the whole day when they got there. So but this band is playing the same slot next year, just as excited about. It's going to be really, really cool.

00;50;49;03 - 00;51;10;00
Unknown
That's good. That's awesome. Well, we're excited for you and we very much appreciate you taking time out to talk with us. I'm looking forward to next April. Hopefully we'll get our butt in gear and I should buy tickets. I was a little late this year. Well, if you aren't able to just give me a call, I might know a guy.

00;51;10;00 - 00;51;40;06
Unknown
So I appreciate that very much. But yes, again, like I said, thank you so much for coming, TJ. I don't know if you want to add anything. I know you've been on non crying duty there for a minute. Sorry, I've been thinking. I think he's cute. He's cute though. Exactly the way that know I was going to make a comment when you were talking earlier about like ticket pricing and stuff like that and having to pay everybody.

00;51;40;09 - 00;52;26;04
Unknown
I like the VIP tickets are 225, right? Like about something like that. Yeah. That's not bad. No. In this day and age, it's it's not and that's unfortunate, but I just feel like 300 and something dollars for concert tickets for not VIP. I like do 25. That's reasonable and first line lineup in the good band and then what I mean I just you know what what made you decide instead of like other festivals like that like South by Southwest that you pay like a booth fee to attend like but your y'all's barbecue restaurant to be there or like, what was it?

00;52;26;05 - 00;53;03;07
Unknown
Because I mean, it's great, you know, advertising and marketing and stuff for them to get their name out there. I mean, what made you decide to pay everything like, you know, hotel transfer, like all of that to have them? It's more, it's yeah, it's more to ease the the burden of expense and on the restaurants as much as we can and you know five, six seven years ago we actually paid less than what we pay now transportation or hotels or whatever.

00;53;03;07 - 00;53;33;17
Unknown
All everything was cheaper Of course, you know. And this year, where was last couple of years? We have seen just, you know, prices increase and where. Yes, some of them could probably withstand handling it on their own and not have to worry about being paid and they can handle these other things. But then there there are others who might only be open three or four days a week, who have a staff of the people who would, in order to attend events like this would have to close.

00;53;33;19 - 00;54;04;06
Unknown
So we have several that would have to have to do that to to to attend. So it's it's not only spending the money to come, but especially for those that are smaller operations or would have to close, you know, thousands upon thousands of dollars that that they're having to miss out on to attend an event that. Yes, is very beneficial marketing wise and you know, getting in front of a community and, you know, if you're coming in from, say, you know, I don't know Waco or something or even farther, we have for A&M

00;54;04;06 - 00;54;22;10
Unknown
And we had restaurants come from as far as Lubbock to the south to the border. And, you know, and to the west, Texas, it's north DFW and everything else in between. So it's, you know, where they say these people will try our food next time they go to town, they're going to swing by and eat and they're going to tell people about it.

00;54;22;10 - 00;54;50;05
Unknown
But it's the burden would just be too heavy on the restaurants to try to do it all themselves. You know, we're really saying if you have to close or whatever, what we do is we at least want them to feel like, okay, this this event was kind of a break even overall, and they were able to have a good time, do it from the restaurant and, you know, participate a great event and then, you know, maybe make some new customers while they're while they're there.

00;54;50;05 - 00;55;16;04
Unknown
You know, they just love to come and have a great time and they cook. And it also gives them a chance to cook a little differently than what they're used to doing every day sometimes. So we have but long arms shorter and just really to try to ease the burden of expenses best that we can just because especially now, it's it's it's really crazy how expensive things have gotten and how slow the year has been for them for barbecue restaurants especially.

00;55;16;06 - 00;55;35;21
Unknown
Yeah, I don't even like barbecuing at home. I love it. I was just curious. Yeah. No, it's a it's a great business mentality to have. I love it. I wish more were like that because I know they want to participate and it's a marketing experience for them, but they have to weigh the pros and cons of do we take the hit on the restaurant side and do this?

00;55;35;21 - 00;55;57;07
Unknown
Or, you know, so I'm sure that's a really easy sell for y'all to get people, at least not easy, easy, but like easier for them to really consider doing it right. And we have, you know, and there are other events that don't pay is really a dollar. We pay a lot. We really don't. But there are events that don't pay as much as they can.

00;55;57;07 - 00;56;16;11
Unknown
I always like to tell them that I can't do it. I just can't afford to take the head off. That's all that we're being paid to take our staff within the restaurant or having to close or, you know, many number of things. It's got to be the stuff that they want to come out necessarily make money, but, you know, hopefully they do.

00;56;16;14 - 00;56;36;08
Unknown
But at least have some make enough sense where we're not going to lose money to do something like this. Or we could just have a normal Saturday, the restaurant, which is the busiest day of the week and, you know, have a good financial day. Yeah, I know. I know it's past time, but I have one more question. Bring it on.

00;56;36;11 - 00;57;07;09
Unknown
How do you choose the barbecue the barbecue restaurants? Barbecue? Is there an application process? Do they just like show you a Facebook message? And they're like, hey, I want to come. Like, you're like, well, it's crazy because it's it all started ten years ago, or at least for a lot of them. It did. So I mean, a lot of the restaurants that we have, have they started to renew it with me in 2014 and and a lot of those I say as long as you want to do it, we're going to have you.

00;57;07;13 - 00;57;38;20
Unknown
So I have known, you know, some of these families in restaurants since I was, you know, mid to late twenties and that's a long ago. But they've become, you know, friends and family to me. And, you know, along the way, it's kind of it's it's kind of multifaceted. It's it's going and trying the food and really having a great experience and get to know the people or for them reaching out to me or just it's restaurants that are getting a lot of publicity and notoriety.

00;57;38;20 - 00;58;06;18
Unknown
And you know a lot of fanfare and it's a lot of referrals from restaurants that we have. You know, currently it's a it's invitation only, I guess, is the general answer. I guess that way we do invite you know, I basically kind of have my list and I say, okay, here's where I want to start here. The folks that we want to have and you know, all that can make it come and that we kind of know, you know, we have some that can't.

00;58;06;18 - 00;58;36;23
Unknown
We may want to check out some others. So since we've done after Salina this year, I want to say we've had somewhere around 78 different barbecue restaurants across every event that we've done. Obviously we can have 78 at a name or a slot or any other place. But you know, it's just we have a great pool of restaurants to choose from to go from there.

00;58;36;23 - 00;58;57;07
Unknown
We just just kind of start with kind of the OGs, I guess, and and then, you know, kind of fill in as we can in A&M was so incredible that pretty much every restaurant said, the best one we've ever done. This was amazing. We absolutely loved it. You know, I haven't heard from any that said they can't be back next year so far.

00;58;57;07 - 00;59;32;17
Unknown
So it's pretty cool. That's awesome. I'm excited. I love me some food festivals. The food this year was amazing. Just a food festival. No, I know, but to me, if I'm going for that, I'm going for the food first and then the better 100% do a VIP ticket to get that our before to eat. Yes. You have no idea how great that is because in an hour your food budgets it's you know, I don't know how how much you know folks can do it like I I'm out there hanging out or whatever and I get a little time to eat some food.

00;59;32;20 - 00;59;55;07
Unknown
After about five or six places, I'm done Like it's it's heavy food, like it's barbecue. It's not you know, it's not a salad festival. So but we have people who try out every single of them. I have no idea where they put it, but they do. But like top to bottom, you know, And the food's great at every event that we do, You know, this year we're just like there was a whole lot of games out there.

00;59;55;07 - 01;00;16;10
Unknown
There weren't a lot of there weren't a lot of big games. I mean, peach cobbler, sausage was there. What else can you say about that? Yeah, I'm just saying the same thing to you. I just saw your face when my brain. I need this. Yeah, Yeah, That's awesome. I guess we're going next year. They have no choice. I'm telling you to.

01;00;16;12 - 01;00;36;20
Unknown
Yeah, Okay, I'll go. I'm doing. I know. I'll have time. I'll make time. There's a baseball. You know, grandparents are having a lot like the kids. You know, I want to enjoy myself. Are you kidding me? What? We do. So we are coming. We are coming. Go around as long as you leave. And that's what we do. People.

01;00;36;20 - 01;00;54;05
Unknown
People will bring their kids early in the day during the barbecue parties, hang out, take them home when the babysitter or the grandparents and they come back and go to the show. But we'll catch a nap in there, too, because, you know, there's a lot of barbecue and maybe a few too many beers early, so they'll go catch Z's then.

01;00;54;07 - 01;01;22;22
Unknown
That's perfect. Later. Yeah, people do it for sure. Is there a kids zone? Do you guys do a kids zone? And now the insurance liability. We just if you're at a fence, I mean, I think everybody's a kid zone at that point, so that's true. I Just didn't know if you guys had like kid games for the family aspect earlier today They I mean if the kids if kids like one of like shotgun load stars I guess we can call other kids.

01;01;22;24 - 01;01;44;10
Unknown
There's a lot of videos of kids doing that. I'll take talk now. It's crazy. Three year olds. Well, yeah. Yeah. Anyways, well, thank you so much. That was that's all the questions. Do you think this is this is awesome. I appreciate it. Yes. And good luck. And we look forward to seeing you in the spring. I'll be there.

01;01;44;12 - 01;01;47;09
Unknown
Sounds good. Thank you. Bye.

01;01;47;09 - 01;02;09;06
Speaker 1
Thanks for joining us this week on Coffee Talk. Make sure to visit our website. APCC.TAMU.EDU where you can subscribe to the show on YouTube, Spotify or Apple Podcasts. You'll never miss an episode. While you're at it, if you enjoy the show, tell your friends about us. Purchase, drop us a comment and let us know how we're doing and if there's a local space we should check out.

01;02;09;09 - 01;02;13;19
Speaker 1
I'm Sarah. And I'm t.j. Thanks for listening.