Building Success: Sales, Growth, and Resilience with Andy Cordina on Common. Cents The Podcast

In this episode of Common Cents The Podcast, Garrett Reed sits down with Andy Cordina, Vice President of Sales & Marketing at Matrix Construction, to discuss the keys to thriving in the multifamily and construction industries. From building strong client relationships to navigating competition and scaling projects, Andy shares actionable insights and lessons from his extensive career. Tune in to hear how collaboration, time management, and resilience drive success, and discover how Andy balances professional growth with personal development.

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Highlights:

1. Building Strong Client Relationships:

   • Andy emphasizes the importance of nurturing client relationships for long-term success, focusing on consistent performance and building trust.

2. Time Management in Sales:

   • He shares tips for intentional time management, such as dedicating specific blocks for prospecting and eliminating distractions like email during crucial tasks.

3. Navigating Competition and Growth:

   • Andy highlights the value of competition in staying sharp and adapting to new markets, while balancing offerings to avoid over-reliance on one niche.

4. Winning Large Projects:

   • The importance of gaining credibility through small jobs and developing relationships with decision-makers to secure large, complex projects.

5. Personal Growth Through Mentorship:

   • Investing in mentors and coaches is essential, but success depends on taking action on their advice and being willing to adapt and grow.

Timestamped Summary:

• 00:00 - Andy Cordina discusses his multifamily industry journey, highlighting collaboration and competition as drivers of personal and professional growth.
• 12:42 - A real estate deal gone wrong underscores the importance of high standards and adaptability in the evolving construction market.
• 22:52 - Foundational experience and drive outweigh experience alone, with a focus on relationships and motivation in competitive environments.
• 34:35 - Building strong relationships and practicing effective time management are keys to achieving long-term success in business and sales.
• 51:02 - Understanding customer roles, engaging decision-makers, and mastering communication are critical to thriving in the construction industry.
• 01:04:54 - Playful banter, career reflections, and setbacks highlight the importance of trust and resilience in business relationships.
• 01:19:26 - Sales professionals must excel in small tasks to secure larger opportunities while leveraging marketing strategies to stand out in competitive markets.
• 01:40:04 - Andy shares insights on personal growth, resilience, and the value of support during tough times, closing with an invitation to an upcoming event featuring inspiring guest Derek Rowe.