Feb. 18, 2025

Garrett & Biz on Common Cents The Podcast - Building a Podcast, A Community, & A Voice

In this episode of Common Cents The Podcast, Garrett Reed sits down with Biz for an insightful discussion on the art of podcasting, audience building, and the importance of fostering genuine connections. They break down what it takes to secure guests, create engaging content, and grow a dedicated community without chasing trends. The duo also reflects on Kendrick Lamar’s controversial Super Bowl performance, social media’s role in shaping narratives, and the challenges of balancing creativity with personal and professional growth. Whether you're a content creator, entrepreneur, or just someone looking for an authentic conversation, this episode delivers!

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Podcasting is a Long Game:
- Biz and Garrett discuss how building a successful podcast isn’t about going viral—it’s about creating meaningful content and cultivating a loyal "tribe" of listeners.
The Challenges of Guest Booking:
- Finding and securing great guests is one of the hardest parts of podcasting, requiring persistence, relationship-building, and creating a space where people feel comfortable sharing.
Kendrick Lamar’s Super Bowl Performance Analysis:
- The duo dives into Lamar’s halftime show, exploring its deep symbolism, social commentary, and how it sparked polarizing debates across social media.
Balancing Business and Passion Projects:
- From creative ventures to networking opportunities, Biz shares insights on making money through passion projects while maintaining personal well-being.
Looking Ahead to the 100th Episode:
- Garrett and Biz discuss their big plans for a live show celebrating Common Cents The Podcast's milestone episode, promising an interactive and engaging experience.
TIME STAMPED SUMMARY:

00:00 - Garrett and Biz reflect on the podcast’s journey, the importance of learning from past experiences, and upcoming plans for their 100th episode.
13:05 - The struggles of booking guests, why avoiding controversy is key, and how focusing on genuine connections can lead to better content and opportunities.
26:14 - Entrepreneurs must balance productivity and personal life, allowing room for creative evolution while navigating chaotic career ventures.
35:56 - Working with a producer and refining content strategy can drive podcast growth, with exciting projects like live subscription-based shows on the horizon.
50:54 - Space, conspiracy theories, and the ongoing debate on science, religion, and the mysteries of the universe make for an interesting tangent.
58:18 - Social media algorithms shape how Kendrick Lamar’s Super Bowl performance is perceived, highlighting biases and the broader impact of art on social issues.
1:13:58 - Future episodes will explore fresh formats, networking opportunities, and compelling conversations about entrepreneurship and reinvention.
1:30:08 - The discussion turns to belief systems, boxing stories, personal branding, and a preview of next week’s guest, Chef Kenny Bowers.