Journey into the heart of the bourbon industry with Garrett Reed as he uncorks a special episode featuring Howie Mosier on Common Cents The Podcast. Dive deep into the intricacies of product development, the magic of pairings, and the entrepreneurial grit needed to carve out a space in the ever-competitive world of spirits.
🎉 Highlights:
🚀 Trials to Triumph: Discover how perseverance in the face of rejection and a keen sense of adaptability propelled Howie Mosier to entrepreneurial success, bringing forth a unique product in Old Hansford whiskey.
🥃 Blend and Balance: Experience the magic of product development as Howie talks about teaming up with Holly and Ryan for a distinct cigar blended to pair with his Old Hansford.
💰 Selling Spirits in the Digital Age: Dive into the world of marketing as Howie transitions from a marketer to salesperson, unraveling the challenges of digital advertising, the power of branding, and the potential of AI in content creation and marketing.
🎙️ Segment Breakdown:
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[00:00] - Embark on Howie's journey from the inception of Old Hansford cigars, understanding the art of pairing and the allure of packaging in whiskey sales.
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[16:52] - Revel in tales of passion, uncharted challenges, and camaraderie in the bourbon industry.
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[31:41] - Delve into the world of distilling; from the role of oxygen in flavoring to the experiments that lead to new releases.
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[41:29] - The bourbon industry decoded – from grassroots marketing, leveraging social media, to the highs and lows of online advertising.
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[53:56] - Witness the evolving digital landscape, the power of AI in content creation, and success stories of rebranding and innovation.
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[01:04:42] - Empower yourself with insights into valuing your brand, taking calculated risks, and the key to actionable entrepreneurship.
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[01:18:00] - Pivot and prosper; Howie looks at industry shifts during the pandemic and the transformative power of feedback and adaptability.
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[01:29:42] - Ending on a high note, Howie shares the importance of a supportive community in the bourbon world.
Key Takeaways:
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Entrepreneurship is a blend of passion, adaptability, and an unwavering commitment to one's vision.
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Embracing feedback, both positive and negative, is key to refining products and creating a memorable brand experience.
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In the dynamic world of bourbon and cigars, authenticity, creativity, and collaboration are the trifecta for success.
Grab your favorite glass, light up a cigar, and prepare for a masterclass in bourbon, cigars, and the entrepreneurial spirit. Cheers! 🥃🚬🎙️
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