Fueling the Podcast Journey: Marketing as the Game-Changer with Adam Adams

Rich Bennett: [00:00:00] Adam Adams of growyourshow. com is a podcasting and marketing expert whose clients consistently achieve top 1 percent rankings on prominent podcast charts. Believing most podcasters downfall is inadequate marketing, which is true. He fills this gap to boost listenership and ratings. With a robust presence in real estate, Adam notably sold his real estate podcast before launching the acclaimed podcast on podcasting.

Rich Bennett: So join us to learn from Adam about effective podcasting and marketing strategies. Because when it comes to podcasting, who better to go to than the pro. 

Adam Adams: Thank you, brother. I love, I love the intro. 

Rich Bennett: Oh, thank you, man. It's good to have you got it. And I got to tell you something. So those of you listening, Adam just, , had me on his podcast and I learned so much from you yesterday.[00:01:00] 

Rich Bennett: And you, yes, I haven't done it yet, but that high tier, that price anchor is going in man, it is going to go in there. So actually I just want to get right to the start. Um, cause I, you're like me and I know you're, you're busy as hell. So if you can describe your journey from actually real estate podcasting to find and grow your show.

Rich Bennett: com. 

Adam Adams: Yeah, I started the real estate podcast because I had a real estate business and, um, I wanted to grow the business and it ended up working beyond any capacity that I ever expected. So I, I started by trying to invite. Other big people, like I was brand new, but I started, so I wasn't big, but I started inviting people that were really well known in this space, like really had their handle on it.

Adam Adams: And a lot of people look up to them. I would get them on the show. And, [00:02:00] um, eventually each of them asked me to speak at their conference. And so it was kind of cool because. I would speak at maybe almost a dozen different conferences in person until covid anyway, uh, in person conferences where each year.

Adam Adams: So it's almost like every month I would get to travel, um, to be in front of either a few hundred or a few thousand people. Right. And it was, it was really amazing. So I started the real estate podcast and didn't expect that, but it did work. That's what was happening. And um, because of that, all of the money that I raised, by the way, in some people in real estate, they don't do the deals with all of their own money.

Adam Adams: They often do it by partnering with other people. And so there's basically general partners and limited partners. So I was a [00:03:00] general partner, a GP. And then we got all the LPs. To partner up with us. So we would find the deal, then we would raise the deal, raise the money for the deal from them, and then we would manage the deal until we sold it.

Adam Adams: And everybody would profit like we would, right? We would give them their, their win earnings and we would keep some. And I did that for a while and, and so when I say that I had a real estate podcast, And I taught and I became friends with people that had real estate podcasts and hosted events in that space.

Adam Adams: They would put me on their show and they would put me on their stage. And when I would be on their stage, I would speak and I would come down the stairs from off stage and I would normally get a few people saying, Hey, I've got a hundred grand for you on your next deal. Or, Hey, I've got a few million that I want to place in some of your deals and kind of diversify because right now I'm only putting it with one person.

Adam Adams: And. [00:04:00] So what I'm saying is I got a lot of deals deal flow by having a podcast and I, and I got a lot of investors to be able to do more deals because of the podcast. My credibility grew because I was on my show and I did lots of, uh, um, episodes and my credibility grew because other people were putting me on their stage, whether virtual or in person.

Adam Adams: Um, so. I was excited about it. I loved it. And I helped a few friends for free just cause it wasn't a business for me. I was making my money in real estate. It was not a business for me, but I just had helped a few people, um, get ranked in the top 1 percent because they, I kept helping others and they would be like, Oh, Adam knows what to do, call him.

Adam Adams: And then I had a lot more time. And so, so I would just be like pouring into them, giving free coaching [00:05:00] and. I'll I will mention rich that 1 thing did change in 2019. I decided that I wanted to sell as much of the real estate as possible before a crash would happen. Oh, because I expected a crash to happen by the fall of 2024.

Adam Adams: Right. And I didn't want to be holding the cards. I didn't want to be caught with my pants down, if you will. So in 2019, I started selling all my single family. I, I owned a few personally and a few triplexes and fourplexes and fiveplexes and, uh, houses in different cities. And then, um, additionally, I, my syndication company, syndication for real estate would mean raising money.

Adam Adams: The general partner limited partner thing. And, um, and so we started selling as much as we could. And so we had a small [00:06:00] fraction of about a hundred, a hundred million dollars worth of real estate. And so, but I didn't own it by myself, obviously I own maybe like 3 percent of that. Uh, but we started selling as much as possible and we're down to about 15 million right now.

Adam Adams: Uh, that I own a small fraction of, I'm a, I'm about a, uh, 10 ish percent owner of those, those deals. And, um, and so we can't yet sell for a profit because we haven't held them long enough. We haven't increased the value of them quite yet. And so we can't sell them for the profit that we wanted. So we still have two properties.

Adam Adams: Um, one's like 80 something units, one's 60 something units, one's 68 and I think it's 83. And that's all we have left. Um for the syndications and we're going to be selling them as soon as we can Going back to where I was I sold as much as I could in 2019 [00:07:00] And I started focusing on serving podcasters Because I was already pretty good at that and everybody told me that's what I should naturally do and I was like, all right, cool I think I could do that and I am impassioned about it.

Adam Adams: I like helping people with their show. So 

Rich Bennett: And you have an awesome 

Rich Bennett: podcast as it is too, but with the real estate market, how important is it for somebody that's in real estate to have a podcast? 

Adam Adams: Honestly, it's important for anybody who has any business. That's the thing. Thank you. So like if we, if we go to Gary Vaynerchuk, a lot of people who listen to this know who he is.

Adam Adams: Not everybody, but he's pretty well known. He has millions and millions and millions and millions of followers. Gary Vee, that's his nickname because Vaynerchuk is hard to say, Gary Vee, um, said back in 2016, [00:08:00] if you don't have a podcast and you're not, if you're not active on, he said two things, if you're not active on social media and have a thought leadership platform by the year 2023.

Adam Adams: Which 2023 is almost over. Uh, if you don't have these two things, social media presence and thought leadership, a podcast is your thought leadership platform, or even a book could be right, then you will lose it in business and to give an illustration of that story. It was 2019, March of 19, three years after I heard him say that, uh, cause I went to one of his conferences and so three years after I heard him tell me and the whole audience that, um, I was hosting my own conference.

Adam Adams: I had 617 people, which I was proud of. Nice. I thought that was great in a room learning how to raise [00:09:00] money for, uh, apartments. And of course I started selling in July, just a handful of months after this. But in March of, in March of, uh, 19, I hosted this conference and there was this guy who came up to me.

Adam Adams: It was a conference, like I said, about helping people raise money. And this guy came up to me, he he's like, Adam, I've never had a problem raising money ever before. Remember, this is 2019. Right. Adam, I've never had a problem raising money before and I don't know what to do. He, he used the word that starts with an F.

Adam Adams: He's, he basically says I'm, I'm screwed. Right. And, uh, he's like, I don't know what to do. I go, well, how much do you need to raise? And he goes, I'm short 2 million. And I was like, that's not too bad. How much was the total raise? And he said the total raise was 3 million. And I'm like, are you serious? [00:10:00] You only got a third of that?

Adam Adams: Like, and he goes, yeah, here's the problem. Adam, all of my investors that I've had for years, cause he's more experienced than almost anyone in the business, right? All of my investors that I've had for years, they're investing with these brand new podcasters that don't even have any experience. Here's the thing.

Adam Adams: It's not to say that we are better or worse at our craft because we have a podcast, right? We still need to be vetted, but we become the squeaky wheel. The squeaky wheel is the wheel that gets the grease. There's four wheels on that gosh dang car. One of them gets grease and the other three don't get anything.

Adam Adams: The one that's getting grease is the one with the podcast. The one that gets the money. The business, the investors is the one that's in front of people. And so we got these other three wheels and we forget about [00:11:00] them because they're not making any noise. Right. And so this guy in 2019 and Gary V says by, by the year 2023, if you don't have an active social media and a thought leadership platform, you will lose in business.

Adam Adams: And at 2019, four years earlier, I'm already seeing people do that. I already seen people doing that now we're already almost in 2024, but it still goes to show your listener if they've got a business, whether they're in real estate investing with whether they're a real estate agent, whether they have a podcast agency like I do.

Adam Adams: Right. Whether they are a restaurateur, uh, whatever type of business they have, they probably ought to have a social media presence and some type of thought leadership platform. Yeah. 

Rich Bennett: Yeah. Cause I'm in, well, and we talked about it the other day. I mean, stuff's changing all the time. Podcasting ain't going away.

Rich Bennett: So [00:12:00] people, if they're not on the bandwagon, jump, yeah, grow big time. If they're not on the bandwagon, jump on it now. Now this real estate podcast, was that actually your first podcast? 

Adam Adams: That was the first one I ever launched. I launched it in 2016. I heard him say it either in 15 or 16. Right. I got my button high gear as fast as I could.

Adam Adams: Cause I'm like, I don't want to lose in business. I got to have a, I got to have a show and it, it proved that it worked for me really well and it proved that it went against that one guy because he didn't do it. 

Rich Bennett: Now is there anything that you did wrong when you launched that first podcast? 

Adam Adams: Tons, tons. I'm glad you asked the question.

Adam Adams: Um, because if the listeners thinking about starting a podcast, they could learn from my mistake. And so I'll, I'll, I'll gladly share and open like an open book. Um, for example, one of the things that I neglected. Was to [00:13:00] consider my avatar or my perfect listener, the person I want to work with to consider my avatar in all things.

Adam Adams: And what I mean by that is I had an idea that I wanted to have a passive investor investing in my deals. I was syndicating deals, which meant I'm running the deal and I need to raise money because I'm out of my own capital. So I, I need to do giant deals with millions of dollars and it's not all going to come from me.

Adam Adams: Most of it's going to come from other people. So at least knew that I at least knew who it was that I wanted and what I wanted to do from it. But I didn't make that help me with every single decision. For example, The title of my podcast was all wrong. The content that I shared on my podcast was all wrong.

Adam Adams: The people that I invited on my podcast was all wrong. The questions that I asked them was [00:14:00] all wrong. And what I'm explaining is if I want to raise money, what do I need? I need a high net worth individual. I don't want somebody who only has five extra dollars, right? I don't want somebody who only has 20 extra thousand dollars.

Adam Adams: We need people that have a few million of just liquid capital that is not doing anything. And so I started the podcast, I called it the creative real estate podcast, creative real estate. And so who does that attract? It attracts the poorest of people that says, Hey, I still want to do a deal. But I don't have any money.

Adam Adams: Ooh, creative real estate. Maybe that'll help. But I have a multimillion dollar engineer who sees creative real estate. They're not going to be like, Ooh, that's what I need. I need to learn how to do deals with no money. They're like, I freaking got money. I need to, I need, I just need someone to place it with.

Adam Adams: So that was my first mistake. I [00:15:00] titled the whole thing wrong. Secondarily, if I put out content, I put out content for people like me. I put out content to help them to be able to raise money. I put out content that helped them start a podcast. I put out content that helped them to launch their meetup group.

Adam Adams: I put out content to help them host events so that they could become big within their space. 

Rich Bennett: You're an educational source. 

Adam Adams: Exactly. So I was, I was bringing, I, if I would have had a company that did the education in the beginning, it would have been brilliant, but I didn't. And you remember when you were saying my bio and talking a little bit about me, he said, he's an educator.

Adam Adams: I became an educator, rich, rich. I became an educator. Out of necessity, because my podcast wasn't doing anything that I wanted, but it was attracting all these people that wanted to learn the business. And so I started teaching [00:16:00] them the business instead of helping the podcast, helping my passive investors.

Adam Adams: So I titled it wrong. I did the wrong content. I brought on the wrong people. I brought on operators that did the same thing as me. So even if I had a past investor listening, I was opening them up to more people. I, I, instead of just having Adam, who they could invest with, they have 300 people that they can invest with because I had 300 people that operated deals just like me.

Adam Adams: And so it's just, we're adding the wrong value. And now I'm also asking them the wrong questions. So I'm like, how did you find that deal? A passive investor doesn't want to know how to find a deal. They want someone to find the deal for them. All they want to do is just put the money. So it was just completely backwards from what I was trying to do.

Adam Adams: And I thought that I was good. Like most podcasters. I thought that I was good because I [00:17:00] had an idea of parts of it, but I wasn't. intentional enough. I didn't, I wasn't thoughtful enough. I wasn't considerate enough. I wasn't planning enough. I wasn't reverse engineering, if you will, like seeing where I need to go and then figuring all the steps that need to take me back to where it was.

Adam Adams: That's the biggest mistake. 

Rich Bennett: What was the big point where you realize you need to make a change in the podcast? 

Adam Adams: Um, So it wasn't a big point, I guess, I guess that's the truth. I guess it was several points. It was just slowly over time. I did get some passive investors because over time I was realizing that I did, that I didn't have.

Adam Adams: The content for them, but I didn't want to like change my podcast. So what I, what I ended up doing is I would, I would record an episode and episode that would benefit my past investor. And then when I [00:18:00] went to a conference, I was speaking at, and somebody came up to me and asked me a question. Or even if I just visited a conference, like in case we're not speaking at all of the conferences we go to, maybe we attend, right?

Adam Adams: Even if I'm attending, I might go and connect with a perfect avatar. Let's call it, uh, we'll call him Siva, the Indian engineer. Who, um, who is a migrant to this country makes, uh, millions of dollars and has millions of dollars because he's an engineer and he was really careful with his money. So if I want to serve Siva, I would meet him at the conference, know what he needed, know what he wanted, know what he wanted to learn, but I would have already created content for him.

Adam Adams: Ahead of time, I would have three episodes memorized. So Siva might say something like, Ooh, I just need to figure out what market to go in. And then I'll say, Ooh, [00:19:00] episode two 42. I interviewed this guy and we had all of these takeaways and a few different links that are shared there that can really help you to find and select the best market that you can.

Adam Adams: Invested passively or he might say man. I'm new at this. I don't know Even like what questions to ask And I can just be a resource and say, look, I interviewed this guy. Who's a full time investor. That's all he does. He made his money. He started making some smart investments and he now is invested in more than a billion dollars of assets.

Adam Adams: And he talks about how to ask the right questions, what to do, how to find the PR the right person to invest in, how to, how to vet them, how to make sure that it's safe. If you're really looking to be safe, you should listen to episode three 33. Wow. So, so that's how that was like the next step to it. And [00:20:00] I just started, like, being a little bit more intentional and then I could thank them.

Adam Adams: And the last thing that I'll say is I started realizing that I was. Interviewing so many people that would teach the people on the GP side and not the LP side. I switched it. I said, you know what? I'm going to do. I am going to actually interview people that only people that are limited partners. Only people that invest in other people's deals.

Adam Adams: And here's the wisdom that came out of it. I was thinking to myself, well, I'm going to add value to that limited partner, give them some exposure, help them share their story, help them feel like they're contributing to people. These are all beneficial things. And they'll know that I run these deals too.

Adam Adams: So I'm adding value to them and they're knowing that I, that they can continue to work with me. So I'll bring on a passive investor instead of an active investor and I'll ask the passive investor questions like [00:21:00] who do you invest with? Why do you invest with them? How do you make this decision? Now all of these things are good for a listener if they want to be passive Because it helps them think through what they actually want to do, but I also now I'm armed with information With that pass investor.

Adam Adams: Hey, I give them a call three months after we do an interview Amanda, you came on my show back in March, and you talked about how you really like Atlanta, Georgia. Is that still a market you're interested in? She says, yeah. I say, what, what's taking you toward Atlanta, Georgia? And she says, well, it's this, this and this.

Adam Adams: And I'll say, what do you think about this neighborhood on this side of the freeway on that side of the train tracks? Oh, that's a great market. Awesome. I I'm glad to, I'm glad to hear that. We're just closing on one and I wanted to [00:22:00] get your feel since you already invest in that area. By the way, let me know if you want me to send you the deal.

Adam Adams: I'd be happy to do that. And she's like, Ooh, yeah, send me the deal. And now Amanda is investing with my company in that deal. Because we found somebody who's already going to be there and we can ask her as she's investing. Hey, is there anybody that you want us to share this opportunity with since you're already doing it?

Adam Adams: Is there anybody you want us to share this with? And there's this thing about the SEC security and exchange commission, what's legal and what's not for securities law. And we were doing something called 506 B, which means we're really only allowed to, we're not allowed to advertise. But there's a loophole.

Adam Adams: Talk to your attorney. There's a loophole. If Amanda is the one who refers somebody, we didn't advertise and legally our attorneys said we're [00:23:00] within our law to even, even though we've just met this person through Amanda. So Amanda invests. Who else, who else should we share this with? She gives us three or four people that are invested in a place across the street or whatever.

Adam Adams: And now we're able to raise more money and faster. So it was, it was super, super beneficial. It's still, although the still had the title that was wrong and all these other things, I still wasn't like trying to get in front. So I switched out that podcast. I sold it and I started the apartment investing show.

Adam Adams: Um, except that during coven times, and I was already slowing down in 2019 from buying and coven made me think this is the change. I knew it was happening a few months ahead and this is the change. So I, I just stopped doing that [00:24:00] other rebranded podcast, which is called apartment investing show. So anyway, yeah.

Rich Bennett: Well, number one, thank, thank God for loopholes. Right. 

Rich Bennett: How. You 

Rich Bennett: said you sold the podcast. 

Adam Adams: Yeah, that's right. 

Rich Bennett: That's selling a podcast. What's that experience like? 

Adam Adams: So I was in this mastermind group and I, and I'm still a member of it. I it's, it's, it's kind of expensive to be a member of some of these groups.

Adam Adams: Oh yeah. Um, but what's cool is in this mastermind, I am the poorest person in there. So I'm, I'm making decent money, uh, a little over 400 grand a year, but. Some of the people in there make like a million dollars a month. So it's really neat to be with some business people that are so far superior to where I am, where, you know, my company might be barely doing like six figures a month and, and my, my profit is like about half of [00:25:00] that.

Adam Adams: And now these guys. They're there. They've got different types of businesses that are from all different cities and states and and genres like one's health and fitness one is real estate one's Coaching well multiple are coaching but in different realms One is a few our speakers that get on stage and sell millions of dollars In one day, like just in, in one hour of, of, of, of speaking, they're able to bring in a million or two or three into their company like that, just from getting off the stage.

Adam Adams: And so I'm learning from all of these guys and I've helped them grow their podcasts. Like I said, for free. Right. And so I say, Hey, I want to get out of this business. I want to like sell all my real estate and I don't know what to do. So you're asking, how did you sell your podcast? Well, in this mastermind, I said like, don't want to do real estate.

Adam Adams: I want to sell that podcast. I [00:26:00] mean, I don't want to, I don't want to, sorry, I'm getting ahead of myself. That's okay. I don't want to do real estate, but I don't want to kill this podcast is what I said. Right. I don't want to just get rid of it because like, I've taken a lot of time and effort and I've got a lot of followers and people are like, what do you mean?

Adam Adams: You got a lot of followers. So there was three real estate coaches in that group. They're like, what do you mean? You got a lot of followers. And I was like, Oh, you know, like 3, 500 people, uh, see the podcast four days a week. And that's how I feel all my stages. Like, uh, when I was hosting that conference and they were like, huh, so this many people are listening.

Adam Adams: Well, I could sell to them. They said, I'm, I'm good at making millions of dollars by selling on stage, they say. So one of them's like, I'll give you 50 grand for it right now. And this random, this other guy goes, I'll give you 54, 000. And then the third guy in there [00:27:00] goes, I'll give you 60, 000 for it. No questions.

Rich Bennett: All right. Let's start the bidding wars, baby. 

Adam Adams: Yeah. So without me ever even thinking about selling it, I had three offers. I had three offers in about five minutes time. And I, all I was thinking of is. I don't want to do it, but I don't want to get rid of it. It's my baby. I don't want to kill it. I, I don't want to know what to do here because it's important to me.

Adam Adams: It's important to other people. I can't just leave it. And they gave me the solution right there and there. 

Rich Bennett: I'll be darned. Wow. Well, I'm hoping that the sponsor of this episode, which is actually a real estate company, uh, decides to podcast and knowing Danny McGee, who runs this. Yeah. 

Rich Bennett: Probably would turn around 

Rich Bennett: and, uh, probably sell for a pretty penny.

Rich Bennett: Yeah. Yeah. So, you know, who knows, but, and speaking of which, cause I want to get into grow your show [00:28:00] because now you turned it around to where you're helping podcasters and Danny, if you're listening to this, which you better be since you're sponsoring this, uh, yeah, when you go to launch your podcast, cause I knew you're going to, after you hear this, I'll give you Adam's information so you can contact.

Rich Bennett: Um, but, uh, with that. So I just want to, let's see, I want to first go here. What do you actually think sets apart the top 1 percent of podcasts from the rest? 

Adam Adams: There's a couple of things. Okay. And if I were to, can I pick three things? Can I, can I say there's three things that really help? Sure. Absolutely.

Adam Adams: First and foremost, you have to add value to your avatar. So you gotta not make the mistake I did. So if you really want to get to the top 1%, you need to niche down, you need to find that right person. And you just need to make sure that all of the content adds value to that person. A one way to do it [00:29:00] is to take a picture of your perfect avatar.

Adam Adams: Or put the name of the avatar and just put it like on your computer screen or right behind your microphone or your, or your webcam or something. So you have that person in mind so you can add value to them. That's something that a lot of people miss. I missed. And, um, certain I did still get to the top 1%, but I wasn't adding value to the right person.

Adam Adams: Some people go too broad and it's so broad that only a couple people think that it's for them. But when you niche down into one, it seems like it's only for like a very small amount of people. You actually get a lot more listeners. And so that first avatar slash niching down, adding value to the right person is, is one of the biggest steps.

Adam Adams: If you've missed that, then there's no point in being top 1 percent because you wouldn't even be going for the right person. And right. Secondarily, um, imagine yourself. Saying, um, remind me the city that you're in. Was it, uh, 

Rich Bennett: outside of Baltimore? I'm in Hartford County, Maryland. 

Adam Adams: [00:30:00] Yeah. I'm just going to pretend it's Baltimore for a second.

Adam Adams: Okay. Baltimore. Um, here I am in Baltimore and I want to get to Denver. That's where I live. So you're saying I want a top 1 percent podcast and let's just say that destination is called Denver in this figurative story, right? Well, you need a car. Okay. You need the car. That's the podcast. You also need to have the map.

Adam Adams: That's your plan. You also need to put fuel in the tank because you're not going to get very, very far. If you just have a car and a map, you will just sit there in your driveway without fuel. The fuel is marketing. So this is the second thing that gets a top 1 percent podcast. Is some of us have watched [00:31:00] this one movie called field of dreams and in field of dreams, you hear this over and over and over.

Adam Adams: It's so inspiring. You get warm tingly in your heart and in your other jellies and you think to yourself, you think to yourself, if you build it, they will come. So you think. If I own a podcast, if I have a car, I'm automatically a millionaire. I'm automatically not in Baltimore anymore. I'm in Denver now, right?

Adam Adams: Just because I have a car, I'm, I'm, I'm, I'm there, but you forget that you actually have to add fuel to the tank. And that is the marketing. That's the paid ads. That's getting in front of people because Apple doesn't say Apple's a podcast playing platform that some of your listeners are listening on right now.

Adam Adams: Right. Actually. So you, when, when Rich or when Adam or when your listener or your [00:32:00] sponsor starts their podcast, they can't say to themselves, if I just have a car, I'm automatically in Denver. They can't say to themselves, if I just start a podcast, I'm all automatically have a million listeners. I'm so sorry, but Apple doesn't sit there and saying, Oh my gosh, did Timothy just launch a podcast?

Adam Adams: We got to get him in front of everybody. This is crazy. They don't say that because they've got hundreds or thousands or millions of other podcasters. They have algorithms for that algorithms, tell them when, when does it cross a threshold that says that it's important enough that they can push it in front of people.

Adam Adams: So, we're never going to be pushed in front of people unless we do some marketing now, my company does paid ads for people. So, if your sponsor, for example. Of this show ends up starting a podcast [00:33:00] and wants more fuel in his tank to get from Baltimore to Denver. We are, we are the people that do all the hard work for the fuel.

Adam Adams: We're the ones that do the paid ads. So you would pay for the fuel, but we would take, make sure that you always have that fuel in the tank so that you can follow with your car, with your roadmap and get from point a to point B, which is success in your podcast. So it's marketing that you need to have paid ads.

Adam Adams: You need to get in front of people. Apple doesn't do it automatically. Field of dreams is full of shh, stump something. And I don't know if you're allowed to swear. You know, 

Rich Bennett: you're, you're fine. You can 

Adam Adams: fill the dreams is full of 

Rich Bennett: Adam. I'm a Marine. Of course. 

Adam Adams: So, um, yeah, we've, we've got to do something to get in front of our listener.

Adam Adams: We have to do we have to do social media like Gary Vaynerchuk said we have to have that thought leadership platform we also [00:34:00] have to actively talk to people and tell them and invite them and Or have a company like mine who does all the Facebook ads and private message campaign. It gets you featured on other people's podcasts That's how you're going to be able to get in front of more people.

Rich Bennett: Actually, actually, what are some of the common misconceptions about podcast marketing? 

Adam Adams: Hmm. Misconceptions about the marketing is, well, here's one, one misconception is that all, all you need to do is, is, um, put it on, um, tick talk or put it on Instagram or put it on Facebook or put on LinkedIn. Or put on YouTube.

Adam Adams: Well, here's the interesting thing that your listener needs to understand. Yes, those things do help. Yes, you do need to be active on social. Another truth is that people [00:35:00] don't go to tick talk to try to find a podcast. They're not logging into LinkedIn with the hopes of finding a new podcast. So the exposure is beneficial.

Adam Adams: The, um, the personal branding does grow who you are. You will get some more listeners, but it doesn't mean like I, I just got a million people on this tick tock. One of my, one of my videos blew up and it got millions of views. And when the others had hundreds. Right, or dozens or whatever. And so, um, now we're thinking, well, what's going on?

Adam Adams: But my podcast doesn't have more downloads yet, but I got like over a million views on this. Well, it's because people aren't logging into some of these social media platforms with the intent of trying to join a new podcast. They will do it, but it's going to take some time and effort and coercing. For example, for example, [00:36:00] there's this guy, his name's Andrew Huberman.

Adam Adams: His podcast is called Huberman Labs. He works, uh, as a doctor of, um, some type of science. I think it's neurological. Um, brain science or something, but he works at one of Harvard, I think, uh, at one of the biggest, um, universities. So he's got a big credibility, a lot of a big name, and he's very active on Tik TOK and Instagram and also YouTube.

Adam Adams: So I see some of his short content on these places accidentally because the algorithm saw that I, I did it once I watched the whole thing. So they'll put it in front of me again. Well, it didn't happen overnight. I watched one of his videos that had millions and millions of views, but I didn't go and subscribe to his podcast.

Adam Adams: Eventually, with Andrew Huberman, [00:37:00] I did subscribe to his podcast, but the truth is I've not yet listened to a single episode on his podcast because I'm used to, I've been conditioned, I've been brainwashed, I've been conditioned. To getting his, uh, information on LinkedIn or sorry, Instagram, um, YouTube and tick tock.

Adam Adams: So those things push it automatically and I'm getting a lot of value there. I, I have subscribed, but I have not yet listened, but I am part of his circle. So it doesn't always mean I'm going to get that person. If they're looking for a podcast, they're going to go to a podcast. So for example, your listener, rich, I'm sure you did not know this.

Adam Adams: You're shaking your head like you knew, but I'm sure you didn't know this. Okay. Did you know that 100 percent of your listeners to your podcast? Listen to podcasts. [00:38:00] 

Rich Bennett: What? No, you gotta be kidding me. 

Adam Adams: Yeah. So now I'm in front of somebody who's already used to listening to podcasts. They're not used to consuming content on Instagram or, or tick talk.

Adam Adams: They love podcasts. Your listener loves podcasts. And if I can add value to them, they might want to listen to my podcast. So for us, we do some Facebook ads. We do some private message campaigns. We always suggest to our. Our client, including, uh, your, your, the real estate person who's also, um, a sponsor of this show, right?

Adam Adams: We would suggest to him that he gets on other people's podcasts as much as possible. Additionally, I pay well out of the money that he pays me, I'm not, it's not, I'm not Jen. I'm not just like donating. This is part of our package though, where, um, it comes out of our budget where we [00:39:00] pay To get his podcast featured on other real estate podcasts in his genre, where he can gain that credibility and people can continue to hear that.

Adam Adams: He's got one and it's a very smooth, easy transition. I'm already on apple. I'm already on Spotify. Uh, let me check that out. Let me check that out where I'm listening to this podcast right now. I'll just go over to the podcast on podcasting, or I'll just go over to this new real estate show for the person who's sharing it.

Adam Adams: So, um, misconception would be, well, let me, let me turn it back over to you. Cause I I've, I'm feeling like I've given a lot and I wanted to slow it down and go to the next question. 

Rich Bennett: Well, I got to agree with you there though, because. And I'm sure you're probably on a lot of the Facebook groups when it comes to podcasting, and that's one of the things I always tell people, if you want to market your podcast, go where podcast listeners are.[00:40:00] 

Rich Bennett: You know, advertise on other podcasts. There's a lot of ways you can do it. Uh, another thing that I think is very important. I want to get your take on this biggest problem I have is trying to find a podcast that has a trailer. Do you think it is important for a podcast to have trailers? 

Adam Adams: Oh, no, not at all.

Adam Adams: I think any podcast can be a podcast without a trailer. Okay. Let's just use for an example. Because I've got a curve ball here. I'm about to throw in, but let's just use an example the movie called Avatar. Now, we've been talking about avatars, which is, uh, in our context, it's a perfect listener. Uh, it's not really a blue person, but in this case we are talking about blue people.

Adam Adams: And did you know that their entire production budget to create that movie was 400 million? [00:41:00] Now, avatar could have still been a movie if they never created a trailer. They still would have been a movie. A podcaster still would have a podcast without a trailer, but let's go a little bit deeper now. Is it important that Avatar made a trailer?

Adam Adams: No, they're still a great movie. Uh, arguably some people will say yes, some people say no, but they had a 400 million budget to create the movie. Guess what their budget was for their, for their trailer and, and, and to get their trailer in front of people like the advertising, the trailer. I have no idea.

Adam Adams: Exactly the same. It was another 400, 000, 000. So what? Think about it like that. Is it important that a podcaster has a trailer? No, they can still have a podcast without a trailer. Right. But I listen, you mentioned this. [00:42:00] You, it sounds like, is it important? So I know that you listen to the trailers. You know why?

Adam Adams: Oh yeah. It's fast and easy. When I go to Netflix. And, uh, I'm with my sweetheart. I'm with my kids. We want to watch a new movie or a new show. Nearly a hundred percent, all of the ones that I've ever tried, have a trailer. It's not important that they have a trailer, but they probably wouldn't get my business without the trailer.

Adam Adams: Right. So, uh, same thing for us, we should have a trailer and the trailer should have a few different parts and I'll, I'll share those with your listener. Right now. The trailer should be super short. The movie of avatar, I think is 3 hours. The trailer, I think is a minute or 2 minutes or 30 seconds. They probably have multiple options.

Adam Adams: 1 for this platform, 1 for that platform. So for them, they might have done 3 trailers. I'm guessing here. Um, now same thing. [00:43:00] They get it in front of those people. Now. They can listen. If you've got a podcast and some of your episodes are 20 or 30 or 60 minutes, your trailer is only gonna be one or two or three or hmm, maybe 10 minutes if you're crazy, but you know, a minute or two and you gotta hit, hit four bullet points.

Adam Adams: So just like Avatar is basically to incite curiosity, to get you excited, to, to show parts of it, to give some cliffhangers of, Ooh, what, what was that? I got to see that to find out. You would do the same thing. You would do a similar thing. So I'm going to use my podcast as the example for a second. I've got a podcast called the podcast on podcasting, right?

Adam Adams: We just help podcasters and. In my trailer, I'm going to share four things. I'm going to share, uh, who is it for? What are they going to get from it? [00:44:00] What do we do differently? Like what's our niche and I'm going to just give them a little bit of, uh, what to expect. So I'll come in and I'll say, this is the podcast on podcasting.

Adam Adams: If you are somebody who has a podcast, maybe you're new at it a one year, two years into it, and it's not performing the way that you want. This show is going to help you. So, so that's who it's for. You're a podcaster and it's not performing the way you want. And now I, now I go into what are you going to get out of it?

Adam Adams: I say in, in this podcast, you're going to learn what to do to get in front of the right people to be able to grow your presence. Now, ultimately, you're going to be able to make more money. Through your podcast. So now that now it's, what are you going to get from it? Third, I need to share what's unique about me.

Adam Adams: What's my niche. What, what do I do? That's different. What, how do I draw [00:45:00] my line in the sand? So this is what I'll do. I'll say something like. Now there's a lot of podcasts out there that are about podcasting that are for podcasters that serve podcasters and they're all good. And actually some of them are really good friends of mine that I respect.

Adam Adams: What's different about this podcast? Is that we emphasize having a top podcast. Now you can just have a podcast. If you listen to those other podcasts, you can have a podcast. You can know, write questions to ask in this podcast. We're different because we focus on getting you to the top 1%. We want to make sure that we're triggering algorithms so that more people are hearing you, more people are listening to you.

Adam Adams: That's the differentiator between all the other podcasts in this space and this podcast. I have, I was actually coaching somebody just right before this call. He is, um, a [00:46:00] gay, uh, guy in San Francisco who, um, who is a podcaster and he's a real estate, uh, agent and he's flamboyant and he's got a lot of energy and he's unique and he's different and he's always trying new things and he cares about, His life vision.

Adam Adams: So on his trailer, on his trailer, he says something like, and I'm, I think I still have it in front of me because I was just on this call. He said, Oh, I pulled it off. I pulled it off, unfortunately, but part of their trailer. Is going to be like this, are you sick and tired of all of these other shows that do this and this and just regurgitate the same, regurgitate the same old stuff that they heard and it's boring and it's dry.

Adam Adams: This is a lot different. Ultimately, we care about life and enjoying life and having a life of. Passion and purpose. Yes. We're going [00:47:00] to talk about some of that real estate stuff, but it's not going to be the boring parts. It's going to be the parts that are actually effective. And so this is like his way of, I call it drawing a line in the sand in a second.

Adam Adams: I will, I can share a story about drawing the line in the sand, but before I get there, I'm going to finish the four parts. So the third part is drawing your line in the sand. Basically, what is your niche? How do you do it differently? And the fourth one is just to tell people what they expect, what to expect.

Adam Adams: So if it going back to my podcast, We, what you can expect is you'll hear me six days a week coming in. Half of those are solo episodes and half of our interview episodes. So I interviewed great people like Rich Bennett, like, uh, Gary Vaynerchuk, like, you know, you name a couple and we get their stories. We get, we find out what they're struggling with, what, what they've learned along the way, what they've done.

Adam Adams: Like for you, I think you've done almost 500 episodes or is it above 500 now? Uh, 

Rich Bennett: I don't [00:48:00] know when, when I talked to you, I think you'd say it was a little over 400. I was shocked. I didn't realize it was 

Adam Adams: almost 500. So, so we can talk about that. So, so you come to this podcast, you're going to hear us six days a week.

Adam Adams: That's, and I will draw my line in the sand again, and I'll say most of these podcasts, they come out every other week, they maybe come out once a week. I don't think that's enough content for you to be able to learn and grow and get to the place where you're looking for. So we do it six days a week. We make sure we're giving you a tons of value so you can learn to grow much quicker and have a more successful podcast that ranks in the top 1%.

Adam Adams: So that's how I would share that. Six days a week, you know, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday. Mm-hmm. , uh, half of 'em are solos, half of 'em are interviews. This is what happens on the interviews. This is what happens on the solos. I'll see you on the next episode, and I do that in about two minutes.

Adam Adams: Now what is drawing the line in the sand? This is a short story. It's that I made up It's about a cave [00:49:00] person whose name is uh, and you kind of have to bang your chest when you say uh and actually rich I think you're related to him So 

Rich Bennett: It's the Santa beard

Adam Adams: cave person his name is uh, and he developed fire he had this Chief. It was the only chief back then. There was only one tribe and uh, figured out fire, but when he brought it to the chief and he was like, dude, check this out. I scared away a saber tooth tiger and my, my daughter got eaten by a saber tooth tiger.

Adam Adams: I could have saved her life with this. And he also says look how cold it is at night and we have to go in the cave and we have to bundle up You put this fire right here on on some sticks Surrounded by some pieces of rock and we can stay warm out here and see the stars. It's beautiful. Hey, you remember that?

Adam Adams: Um that uh bison that we ate and how we all got diarrhea and weren't feeling so well I [00:50:00] found that if you cook it with this thing called fire You don't get diarrhea and it also tastes better. It's also more palatable. So he's comes up with all these ideas and he goes to the chief and he was like, so chief, let's do this.

Adam Adams: He's so excited. He's so flipping excited. But the chief says, no, that's what the devil watch what happens when I put my hand in it, it burned me. What if it gets out of hand? It'll take out, take all of our crops out. And so the chief is not good with this. And so, uh, you get bang your chest. When you say that he goes and gets a stick because that's all they had.

Adam Adams: He goes and gets a stick and he goes to the sand and he draws a big old line. And he says on that side of the line with that chief over there, your kids are going to get eaten on that side of the line. You're not going to be eating this palatable food on that side of the line. You're going to be cold on that side of the line.

Adam Adams: You're only going to be able to stay in caves on this side of the line. Here's what's different. He [00:51:00] drew his line in the sand. He showed the difference between the old way and the new way. The interesting thing is. That not everybody came to us side. Not everybody decided to cross that line. Only half of them did, but half of them did.

Adam Adams: Now, if I said, Hey, I just want to be another chief. So I'll just tell you the same stuff he's telling you. Well, who would have crossed just his wife and his kids, maybe his best friend. He would have had three followers. Because his daughter died. So now he's only got three followers anyway. Anyway, so he's on the other side of the line and he's got nothing new to say nothing, nothing new to share.

Adam Adams: So nobody needs to follow him. But when he draws his line in the sand and shows the differentiation. People are, people see the wisdom, half of them are going to stay with the old chief. Yeah, sure. Right. [00:52:00] But he's also going to grow his influence and he's going to become the second chief ever in the history of the world.

Adam Adams: There you go. And that's why. Yeah. Anyway, we'll, we'll, we'll end there. 

Rich Bennett: Wow, man, God, I haven't left this hard in a while. 

Adam Adams: You know what? You need to unmute yourself because I see it. I see it. But everybody's just left out. They're like, Oh, I didn't, I 

Rich Bennett: didn't, I, I learned how to be able to. Oh, nevermind. Anyway, 

Adam Adams: it's important.

Adam Adams: This is important and I'm offended because your listener doesn't know how funny I am when you mute yourself 

Rich Bennett: Oh god Something you mentioned very important and you and I talked about this on your podcast You do six episodes a week. 

Adam Adams: Yes, I I I was doing six and then I went down to two [00:53:00] And then I built it up to four, and today we're back at six again.

Adam Adams: And here's, real quick before you go too far, the reason is because my revenue was much, much higher when I was doing more episodes. And I cut it down to two, I thought revenue would stay the same, but revenue shrunk. And so I increased it to four, revenue went up. I'm increasing it now as we're recording this.

Adam Adams: It's, it's going to six. It's at six as you know, and revenue should go even back, uh, up a little bit more. So I found out that I can, I can actually make an extra, it's approximately 25, 000. Per month in just gross revenue, not net profit, but I can, I can gross an extra 25, 000 per two episodes that I do. So by just adding, going, going from now where, you know, before where the revenue was 40 a month coming through the podcast.

Adam Adams: And we [00:54:00] add just two more episodes. Went up to 90 and then, uh, adding these two more episodes, which is going back around this time should be back over a, up above 120, 000 again. Nice. Yeah. Nice. 

Rich Bennett: Well, tell everybody how important it is that, well, a couple of things actually wants your input on this. Um, cause it seems like a lot of podcasters when they get into the field.

Rich Bennett: They'll drop an episode on a Monday, then they'll wait a couple of weeks. They'll drop one on a Tuesday. They stagger when they drop them and they don't have a set schedule. You have some that'll drop once a month. And I mean, that's what I did when I first started. You have some that'll drop maybe twice a month.

Rich Bennett: And then you have the ones like you and I, where we're dropping anywhere from three to six episodes a week. 

Adam Adams: Well, um. We might possibly go [00:55:00] over on time to give a real full answer to this. I'm okay with that. 

Rich Bennett: I'm fine with it as you are. 

Adam Adams: Okay. So to, to give you the answer though, um, you're basically asking if we're regular or not.

Adam Adams: Should we do it when we can, or should we do it regularly? And there's two main people that we need to believe in us. One is the podcast algorithm. And we've talked about the algorithm before, but one's the podcast algorithm that we need to trust us and the other is our listener. All right. And so maybe I could start by the podcast algorithm and give it the fastest answer possible.

Adam Adams: The podcast algorithm doesn't even start to trust you or pick you up until you're doing one a week at the same exact time every single week. They need to see that it comes out at i'm making up a number because It can come out at any time. A lot of our clients, we have it come out at 6 0 5 a. m. 6 0 5 because a lot of other podcasts are putting it at midnight [00:56:00] and some are putting it at 5 a.

Adam Adams: m. and some are putting it at 6 a. m. and if we're at 6 0 5 then we're front and center top left longer than any of those other podcasts because the more recently that you update it. You get put into that place, so 605, but if it's always 605. And it's happening at least once a week. The first algorithm gets triggered where the podcast playing platform says, I can trust rich.

Adam Adams: I can trust Bob. I can trust Sarah because she puts out, um, episodes like clockwork. And now that Sarah's putting out her episodes like clockwork, the podcast playing platform is willing to promote the podcast in front of other people. So you get trust. By the podcast algorithm, the podcast playing platform.

Adam Adams: Now, the second one, we need to gain trust by our [00:57:00] listener. I'm just going to give you an example. I don't know if any of your listeners listen, watch the movie, the show called Ozark on Netflix and it's, it's bad ass. It's a good show. It's interesting. It can get, it can get hairy. But it is, it is fun. It's exciting.

Adam Adams: You start to love the characters and want to follow the characters and be part of their lives. You always want to know what's happening. And so I did that for all of season one. I binge watched it. Boom. Me and my sweetheart season two, same thing. Season three, same thing. Then COVID happens and I start watching other things.

Adam Adams: And, and, but I'm like ready for season four because I know that they're coming out. They told me well ahead of time when it was coming out. And I'm an avid follower of this show at the time. And season four finally comes out now. I didn't watch it immediately because I was already watching some stuff and I needed to [00:58:00] finish it.

Adam Adams: It's too hard for me to watch lots of different things. So I wanted to finish a couple. They ended. My sweetheart and I started watching that one and then they pulled, they surprised me and it offended me. They wanted to be nominated for some Emmy or I don't know, Oscar, whatever you get nominated for. I'm not really that savvy with the awards for actors or movies, but, um, the, what I wanted to mention is they paused it because they needed it to end at a certain date so that they could get that enemy.

Adam Adams: And the Emmy or whatever, one of the awards. Yeah. And so guess what? This has been about a year and a half. I'm guessing two years since that happened. Yeah. And I still haven't went back even though I still love it, but I don't, I just don't trust him anymore. [00:59:00] Yeah, I don't trust it because I don't know if I'm going to get it all or not, and I don't want to only get part of it.

Adam Adams: And so I stopped watching and it's not because I hate them and it, and I'm not even going to try to say that it's because I don't trust them. I'm going to say I don't, but it's not necessarily because I don't trust it's mostly because in their absence and I'm going to get crass here a little bit. When we have a sweetheart, a lover, a lot of the times we want them to put out in some way or another, whether it's, it's physical connection or whether it's, it's, um, it's our love language of appreciation of gifts we want them to put out, do, and when they don't, we go outside the marriage.

Adam Adams: When they don't put out, when we aren't getting our needs fulfilled, whether, whether their sexual needs or emotional needs or, uh, intellectual needs, when we are [01:00:00] with that person, we assume and expect to get to have some type of reciprocity when we miss it. I know a really good woman. A really good woman who went outside her marriage and, and, and saw, slept with somebody outside the marriage.

Adam Adams: And it was because the husband was working too much and she didn't have that emotional connection. She, she did the physical with this other person because in a way that the physical sometimes gets the emotional after you're out of breath and, and feeling good, you have that conversation that snuggles.

Adam Adams: And that's what she was really missing from her husband. I still think she's a great human. She just needed something more, but same thing. If we can, we liken it to our podcast. If we give our listener, if we put out a little bit at a [01:01:00] time at random, they don't know if they can trust us. And when we're in the absence of them, we're going to find it elsewhere.

Adam Adams: We're going to find the content from another person who's putting out content. And we might, unfortunately, sometimes we get a divorce from our partner when we go outside the marriage for something or another. And same thing happens with our podcast or with Ozark. When Ozark didn't have those episodes, I'm sorry, I went to another, I, I'm a cheater.

Adam Adams: I went to another person's show. I got engrossed in that until it was over. And I went to another one until it was over and I watched all of the seasons. And, and then I went to the Witcher, which is awesome. I love that one. I have to watch that. And that one just ended. And so now I got to go and find how to get that need met from somebody else, from somewhere else until the [01:02:00] Witcher comes back, for example.

Adam Adams: So you want trust with the podcast algorithm and you also want trust with your listener. If you publish at the same time, they know what to expect, um, and they're going to come for it. They're going to be available for it. And that's going to build a relationship between you and your listener. That's going to build that connection, especially if we go back to Gary V, like we talked about in the beginning, whereas it builds our business.

Adam Adams: Well, if we have a connection, a no like and trust with our listener or the, and the host, then the listener is probably going to hire Adam Adams to work on their podcast. The listener is probably going to hire your sponsor who does real estate. Because they have a connection with him because he puts out episodes [01:03:00] on a regular basis.

Adam Adams: They know what to expect. And furthermore, if he's the type of person that shows up, if he's the type of man that shows up for me, she says, If you're, if you're a podcast sponsor who starts his own podcast in real estate, if he's the type of person that shows up every single week, like clockwork, he's the type of person I can pay money to because I know he's not going to fly by night.

Adam Adams: He's not an ambulance chaser. He didn't just get started in this. He's the type of person goes the long haul. He's marriage material. Yeah. Yeah. And 

Rich Bennett: Danny's definitely that that's for sure. Um, real quick, tell everybody the website, the podcast, how they can get in touch with you when, because hopefully everybody that's listening to them wants to start a podcast is going to need your service.

Adam Adams: Uh, I would like to start with the free option. It's called the [01:04:00] podcast on podcasting. Maybe we can have it linked in the show notes. It's easy to find either by typing in the podcast on podcasting or just type in Adam Adams. Some of the platforms will find me that fast. My real name is actually Adam Adams.

Adam Adams: No lie. My mom was on my podcast episode recently. And I was like, mom, is that my real given name? Cause everybody wants to know. And she's like, it actually is. But the point is. Adam Adams, super easy to remember. You can either do podcast on podcasting or Adam Adams. You should be able to find me.

Adam Adams: Secondarily, if, if it's more of getting ready for the paid relationship, if you know, like, and trust me, if you're ready to hire me, uh, to support your podcast and take over all the hard work, then it's grow your show, grow your show. com. And at the top, right, you're going to see a button to schedule discovery call.

Adam Adams: It's a non invasive, non salesy opportunity for us to get to know each other, if we should work [01:05:00] together. 

Rich Bennett: Finally, my last question, I like to ask this for my guests, uh, because you've been interviewed. God, no, I don't even know if you know how many times you've been interviewed. 

Adam Adams: Not anymore. When it crossed 200, I just stopped counting.

Rich Bennett: So out of all the hosts that you've talked to, is there any one question that you're hoping somebody would have issued that they never have? And if so, what would be that question? What would be your answer?

Adam Adams: Geez, man, question that I've never been asked or what I want to be asked by a host. You know, a good question would be thinking about that avatar for that show. For example, who listens to your show? If we think about that perfect person, [01:06:00] it would be, what would the best advice you have for them be? You know, and although I probably have been asked that, I think I'm not asked it enough.

Adam Adams: I ask it most of the time on my podcast because that's where the cream of the crop comes. There's this guy named Joe Fairless who always ask, what's your best real estate investing advice ever? It's one of his questions. And that becomes like the, the most listened to minutes of his podcast. And I agree with it.

Adam Adams: I think that super valuable things come when you ask somebody, what is the absolute best advice? And then they named the avatar for this listener. And then it, it digs deep. And what I love about it is. It keeps the focus on the listener and not us trying to sell our product or service. It keeps the focus on the [01:07:00] listener and it keeps the listener understanding that they're part of the conversation and it keeps the heart of the guest outwardly focused instead of, Oh, I need to make money.

Adam Adams: I need to get sales or something. It, it turns it to what does that person truly need? And if I were to answer that question, it would be different on every podcast. But I would probably say something to the effect of on now on this episode, if you're a business owner, if you're trying to grow, don't ignore Gary Vaynerchuk.

Adam Adams: He's not a dummy guys. You need to be active on your social media and you need to have your thought leadership platform. And if you don't have it by the year 2023, which we're almost over with. Then you're going to lose in business. If I can help you, I'm here for you. 

Rich Bennett: I love it, Adam. I want to thank you so much.

Rich Bennett: And, uh, man, the door's open anytime you want to come back. Cause [01:08:00] I know there's a lot, we can talk a lot more. We can talk about, especially when it comes to podcast and, and, uh, don't yell at me, but I never saw avatar yet. 

Adam Adams: That's so, you know what? That's almost a good thing. Yeah, they're anyway, I'm not going to go into any more tangents, but it might be a good thing that you haven't, okay.

Rich Bennett: Although I did love Ozark. 

Adam Adams: Oh, hell yes. Ozark is, did you watch, don't spoil it for me. Did you watch the end of season four? You did. Okay. Yeah, I need to, I need to get my butt in gear and just pull it back up on, on my Netflix. So, yeah, 

Rich Bennett: I, yeah, I did. Um, I, yeah, I can't tell you about it. Okay. I can't tell you about it.

Rich Bennett: And Cobra Kai, I'm waiting for that. I hope the, that nevermind, not another story. So Adam, thanks a lot, 

Rich Bennett: brother. 

Adam Adams: Thank you too. It was a pleasure.