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Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart.
Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide!
Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooper
Follow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/
Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooper
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Senior Director - Omnichannel Transformation & Commercialization at Walmart
As Senior Director of Omnichannel Transformation and Commercialization, Whitney acts as a catalyst to drive change and create new ways of operating across the Walmart Enterprise. Positioned at the intersection of Merchandising, Marketing, and Walmart Media Group- Whitney focuses on next gen business building, retail media strategy, and operationalizing a new One Walmart way of working both internally and externally with Walmart’s suppliers.
Prior to Walmart, Whitney spent four years at Kellogg’s in various roles across Shopper Marketing and eCommerce, including her most recent as Director of Omnichannel eCommerce for North America where she was led Kellogg’s eCommerce business across all Omni retailers, Retail Media partnerships, eComm price pack architecture strategy and third party relationships with Instacart and Shipt. Prior to making the jump to CPG, Whitney spent over a decade on the agency side working across the entire offline + online path to purchase in various strategy and account leadership roles.
