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The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.
Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/
Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com
Follow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/
Follow Pacvue on LinkedIn at: https://www.linkedin.com/company/pacvue/
Follow Pacvue online at: http://pacvue.com
Evan & Melissa answer these questions:
1) What is the underlying data asset that power Albertsons Media Collective? Would you dimensionalize the shopper base and omnichannel sales volume?
2) What on-site investment options are available to brands seeking to grow through Albertsons Media Collective? (Sponsored listing, enhanced listing, etc) What banner sites are available?
3) With respect to sponsored listing ads, what type of bidding system is used & what are the targeting capabilities (key word, prior purchasing behavior, etc.)?
4) What in-store retail media solutions are Albertsons Media Collective making available to brands?
5) Albertsons Media Collective also announced a strategic partnership with your company Pacvue. What are the details behind this and why do you think this helps brands work with Albertsons Media Collective?
6) Albertsons Media Collective has partnered with The Trade Desk to provide offsite digital advertising solutions. Would you describe this powerful partnership?
7) What performance measurement solutions do you offer to brands investing in Albertsons Media Collective’s omnichannel retail media solutions?
8) How does the Albertsons Media Collective & Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?
CPG Guys Website: http://CPGGuys.com
FMCG Guys Website: http://fmcgguys.com
RetailWit Website: http://retailwit.com
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President at Pacvue
Innovative Business Strategist and eCommerce Thought Leader
•16+ years ecommerce experience
•Currently help brands develop ecommerce strategies and win online
•Helped launch the CPG (Consumer Packaged Goods) retail business on Amazon.com. Built a business from the ground up, evolving strategy to sell profitably online.
•Joined Amazon Media Group at inception. Launched the first vendor display ad. Created eCommerce ads, custom marketing programs for brands, and sponsorships that monetized Amazon’s programs such as Family, Student, Prime, Studios, and Fresh.
Skills: Retail, eCommerce, Designing for the Online Shelf, P&L Ownership, Buying, Vendor Negotiation and Management, Go-To Market Strategies, Digital Marketing, Display Advertising, Product Management, Working Cross-functionally
VP Product & Innovation at Albertsons Media Collective
Evan Hovorka Leads Product development at the Albertsons Media Collective with responsibilities for building innovative and profitable Marketing technology.
A deep understanding of Retail Media, Digital Identify and Ad Tech partnerships define his 20-year career. Previous roles include managing digital media channels for Target and driving Product and Partnerships for Roundel, taking the Retail Media Network from launch to its first Billion-dollar year.
Evan designs and builds patented, industry-leading, Products. He is most comfortable collaborating on a white board and takes pride in co-creating new ideas that solve modern problems. His experience with innovation, data, privacy, and business needs is unique in the growing Retail Media sector.
He is a strong supporter of diversity and empowerment in the workforce, he has a track record of building high functioning, progressive teams where all are welcome.
Evan, holds an MBA and a bachelor’s degree in Computer Science
