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July 20, 2024

Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy

Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy
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The CPG Guys

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.

This episode is sponsored by LiveRamp.

Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/

Evan & Lori answer these questions:

  1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
  2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth.  Are you feeling this on the media side, and is it shifting how you think about what you do?
  3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right?  What do you see as next for that?
  4. How are LiveRamp and Albertson’s working together here?  How does 1+1 = more than 2?
  5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
  6. How does that dovetail with what LiveRamp sees-  rise of self-service, programmatic; how to control "cannibalization"....
  7. What are the ways data collaboration unlocks new insights and improves media performance?  What are some of the opportunities and challenges you’ve seen?
  8. What’s the future-state of this type of data sharing?  Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives?  Where does CTV fit in short and long term?  

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Evan Hovorka Profile Photo

Evan Hovorka

VP Product & Innovation at Albertsons Media Collective

Evan Hovorka Leads Product development at the Albertsons Media Collective with responsibilities for building innovative and profitable Marketing technology.

A deep understanding of Retail Media, Digital Identify and Ad Tech partnerships define his 20-year career. Previous roles include managing digital media channels for Target and driving Product and Partnerships for Roundel, taking the Retail Media Network from launch to its first Billion-dollar year.

Evan designs and builds patented, industry-leading, Products. He is most comfortable collaborating on a white board and takes pride in co-creating new ideas that solve modern problems. His experience with innovation, data, privacy, and business needs is unique in the growing Retail Media sector.
He is a strong supporter of diversity and empowerment in the workforce, he has a track record of building high functioning, progressive teams where all are welcome.

Evan, holds an MBA and a bachelor’s degree in Computer Science