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The CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise.
Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/
Follow Fahad on Twitter at: https://twitter.com/Fahad_Future
Follow Hue on LinkedIn at: https://www.linkedin.com/company/huehq/
Follow Hue online at: https://www.wearehue.org/
Follow Hue on Twitter at: https://twitter.com/we_are_hue
Fahad answers these questions:
1) You went to school at NYU, then J&J, Grove and Adweek - a full fledged marketer. Decompose this for our audience and tell us how all this change came to be.
2) What is Hue? Who does Hue focus on and why now? What void is being filled?
3) How are you working to lead Hue up front? What is your specific role? What does a member do vs a supporter?
4) Unsafe, unheard, unvalued…it’s the tag line associated with your state of inequity report. What is the focus of this report? Why do we need this now more than ever? How do you go about collecting data and making this available?
5) How are you focused on building a team and growing Hue?
6) What is Hue’s key message for employers? What is that very same message for associates?
7) What is your advice for the CPG industry on diversity & inclusion? Will change and transformation prevail?
8) The pandemic has obviously changed human behavior it seems, particularly with respect to comity or considerate interactions between different ethnic, gender & marginalized communities - do you agree. In the role you play, how are you responding to this and preparing for the transformation?
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