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The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.
This episode is sponsored by NielsenIQ.
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Liz & Sri recap the key learnings from NIQ's recent Consumer 360 #C360 event.
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President, North America at NielsenIQ
Liz Buchanan leads the North American business for NielsenIQ, a global information services firm serving the consumer goods and retail industries. In this role, she is accountable for the U.S. and Canadian markets, across all NIQ business lines and customer segments.
During her 17 years at NIQ, Liz has held various leadership roles in customer success, sales, product development and technology deployment. Most recently, she oversaw NIQ’s customer facing analytics and servicing teams around the world and led the successful rollout of the NIQ self-serve analytics platform, NIQ Discover, across 85 countries.
She has worked extensively across the U.S. and global markets. She has specific expertise in data governance and stewardship, data management processes, technologies and analytics. She regularly consults with customers to help them achieve their transformation goals in this rapidly evolving space.
Liz currently serves as an Executive Sponsor for the Women in NielsenIQ (WIN) employee resource group. She sits on the Board of Directors for the Chicago chapter of Cradles to Crayons, a non-profit organization focused on providing essentials to children facing clothing insecurity. She also serves on the Board of Directors of Chicago Humanities (formerly the Chicago Humanities Festival) and World Business Chicago.
Liz is an active champion for civic causes, regularly dedicating her time advocating for diverse political representation through fundraising, organizing and policy work at the local and national level. Liz is a Class of 2022 … Read More
