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The CPG Guys

Analytics Episodes

Nov. 27, 2024

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow …

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Nov. 23, 2024

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie …

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn h...

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Nov. 16, 2024

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Rea...

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Nov. 6, 2024

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on ...

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Oct. 12, 2024

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mar…

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to bui...

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Sept. 3, 2024

Retail Media Today and Raising the Bar with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold b...

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Aug. 8, 2024

Growth Oriented Brand Marketing with Kimberly-Clark's Luke Kigel

The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/ Connect with Kimberly-Clark...

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July 30, 2024

Live at Cannes Lions with Walmart's Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Is...

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July 10, 2024

Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www....

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June 26, 2024

Cannes Lions 2024 Recap

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity. Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/ ...

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May 25, 2024

Consumer 360 Recap with NielsenIQ's Liz Buchanan

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and ful...

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May 22, 2024

The Full View with NielsenIQ's Kim Cox

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying ...

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April 26, 2024

Brand Revival with Eagle Foods' Cindy Blum

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched i...

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April 20, 2024

Cookieless Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. T...

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April 6, 2024

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ve…

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin...

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