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The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.
Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data.
This episode is sponsored by Bridg
Follow Art Sebastian on LinkedIn here: https://www.linkedin.com/in/artsebastian/
Follow NexChapter on LinkedIn here: https://www.linkedin.com/company/nexchapter/
Follow NexChapter online here: https://www.nexchapterinc.com/
Follow Jared Luskin on LinkedIn here: https://www.linkedin.com/in/jared-luskin/
Follow Neil Murphy on LinkedIn here: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn here: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online here: https://www.bridg.com/
Art, Jared & Neil answer these questions:
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
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Chief Revenue Officer at Bridg
Neil is a retail veteran with over 25 years of experience working in retail & retail media. Most notably he spent 16 years at Walmart.com. The 1st 10 years were spent as a merchant leading departments such as Video Games, Toys & Sporting Goods. In 2012 Neil started the retail media business that is now called Walmart Connect. This business grew to become the largest profit line on Walmart.com's P&L. In 2017, Neil took a role as SVP leading strategic partnerships & new business for Criteo's retail media division overseeing double & triple digit growth during his 7 years. Neil recently took a role as the CRO for Bridg (a division of Cardlytics).
Prior to his career in retail, Neil played professional baseball in the Philadelphia Phillies farm system.
CEO at NexChapter
Art Sebastian leads NexChapter, Inc. as its Founder and CEO, spearheading a growth advisory firm dedicated to propelling the convenience and grocery retail industry forward. With an extensive background spanning over twenty-five years in retail and consumer packaged goods, Art brings a wealth of expertise to empower clients across retail, brands, and technology.
In his previous role at Casey's, Art spent five transformative years steering the ship of Digital Transformation and establishing the Omni-channel Marketing Organization. During this tenure, he orchestrated the implementation of a world-class technology ecosystem, setting the stage for the successful launch of Casey's leading loyalty program, e-commerce business, digital marketing initiatives, and retail media network.
Before Casey's, Art served as the VP of Digital Shopping and E-Commerce, leading the Digital Transformation at Meijer. His leadership journey also includes a stint as the Vice President of Category Leadership at Kraft Foods.
Beyond his role at NexChapter, Inc., Art extends his influence as an advisor to technology startups and as a valued member of the Shoptalk Advisory Board. Most recently, Art was appointed as Chairman of the C-StoreTEC Advisory Board, a new platform introduced by CSP.
Head of Platform & Media Partnerships at Bridg
Jared leads partnerships at Bridg. Prior to shifting to the Bridg business, Jared led enterprise advertising partnerships for Cardlytics, where he and his team were focused on driving incremental revenue and actionable consumer insights for advertisers. Before joining Cardlytics in 2010, Jared ran sales and business development for Yahoo!’s data feed-based advertising programs, powering Yahoo! Search, Yahoo! Shopping, and Yahoo! Travel. Jared began his digital advertising career in sales and business development at Overture Services and AltaVista.
