The place to talk retail media and consumer insights!
The CPG Guys

Episodes

Dec. 25, 2024

Retail Media 2024 Recap with Andrew Lipsman - Media, Ads + Commerce

The CPG Guys are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of ou...

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Dec. 21, 2024

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metri...

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Dec. 14, 2024

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an i...

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Dec. 11, 2024

Talking Today's Leadership, Earnings Releases and M&A with Brittain L…

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be. Follow Brittain …

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Dec. 7, 2024

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa…

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The ...

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Dec. 4, 2024

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Ma...

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Nov. 27, 2024

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow …

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Nov. 23, 2024

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie …

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn h...

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Nov. 20, 2024

Live from Groceryshop with AD USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024. Foll...

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Nov. 16, 2024

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Rea...

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Nov. 13, 2024

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fis…

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physic...

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Nov. 9, 2024

Convenience Channel Retail Media with NexChapter's Art Sebastian and …

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg. Bridg is a data and audience platform built ...

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Nov. 6, 2024

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on ...

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Nov. 2, 2024

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchan…

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint res...

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Oct. 31, 2024

Building Your Content Future with Contentful's Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bri...

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Oct. 30, 2024

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick …

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and onlin...

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Oct. 29, 2024

Connected Stores with Instacart's David McIntosh

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. T...

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Oct. 26, 2024

ERP makes it's Debut with DOSS' Wiley Jones

The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware...

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Oct. 23, 2024

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platfor...

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Oct. 19, 2024

Marketing Mix Effectiveness Leadership with NielsenIQ

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price ...

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Oct. 17, 2024

Groceryshop 2024 Recap

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference. For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News is...

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Oct. 12, 2024

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mar…

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to bui...

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Oct. 9, 2024

Customer Personalization, Retail Media and Unified ID's with RR Donne…

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement acros...

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Oct. 5, 2024

Integrating Store Planning, Merchandising, Sales & Marketing with 345…

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Thin...

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