Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue.

Follow Marlow Nickell on LinkedIn at: https://www.linkedin.com/in/marlow-nickell/
Follow Grocery TV on LinkedIn at: https://www.linkedin.com/company/grocery-tv/
Follow Grocery TV online at: https://grocerytv.com/

See the case study with Blueberries: https://grocerytv.com/case-study/cpg-blueberry/

This episode is sponsored by Grocery TV

Marlow answered these questions:

1. Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set?
2. How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising?
3. Walk us through the core set of solutions that you are seeking to offer advertisers using your platform?
4. What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform?
5. Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV?
6. Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV?
7. How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform?
8. What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms?

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