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The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.
Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/
Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/
Follow Instacart online at: http://www.instacart.com
Seth answers these questions:
1) Why don’t you start with informing our audience about the core set of advertising tools you offer to brands & retailers based on their marketing objectives and what kind of targeting capabilities are they able to leverage?
2) 7 plus Years at Amazon - developed out the advertising business into what we see it today, why instacart - what attracted you here?
3) A lot has happened since Josh Rider came on the show over 6 months ago. The industry has exploded and there are days where ecommerce seems the future of retail. What are you thoughts on that sentiment?
4) Josh Rider - he joined us for episode 26 back in Sept last year. Instacart has established many new partnerships, several rounds of fundraising have been completed. You have a new CEO and a new President. Where are the muscles being built on partnerships these days? Anything in the technology space?
5) Those same partnerships - what is being done on the fulfillment side? Are the orders getting faster to the consumer?
6) For those wishing to partner with you, how does the relationship and partnership work - is it primarily content, is it both content and advertising? How does one start with Instacart and where should a brand focus?
7) For existing partnerships how can they scale their relationship with you? Can they expect more data, bundled offerings? Can they help drive a basket, etc?
8) Our audience always likes to know what’s next, so what is next for Instacart? What priorities are you helping drive as the CRO?
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EVP, Chief Revenue Officer, Walmart
Seth Dallaire is Walmart’s executive vice president and chief revenue officer. He is responsible for accelerating the growth of Walmart’s new revenue-generating businesses which includes Walmart Connect (media), Walmart+ (membership), Walmart Data Ventures (data monetization) and business partnerships.
Seth joined Walmart in 2021 after serving as Instacart’s CRO, building the advertising business from the ground up and partnering with more than 2,500 brands. He has a long history leading sales organizations at rapidly growing technology companies. Prior to Instacart, Seth held leadership roles at Amazon, including vice president of global advertising sales, where he kick-started their retail media business. Before Amazon, Seth led sales teams for Yahoo! and Microsoft.
Seth received his Bachelor of Arts from Vassar College and Master of Business Administration from New York University. Seth resides in San Francisco, California, with his wife and son.
