Jacquelyn Baker

CEO - Omnicom Commerce Group

Jacquelyn Baker is CEO of Omnicom COmmerce Group, part of the Flywheel Commerce Network.

Jacquelyn Baker joins from VMLY&R Commerce, where she was Chief Experience Officer. She previously served as Managing Director of VMLY&R and was instrumental in driving commerce integration across the network following its 2021 merger with Geometry Global. Prior to that, she was VP Business Innovation at Rockfish.

With over 20 years of management, commerce and brand building expertise, Baker has an established track record of driving innovation within the commerce landscape. She is a recognized thought leader and strategic guide for clients across digital marketing, ecommerce and omnichannel customer strategy. She was named Account Leader of the Year by Campaign US in 2022 and a 2021 Women of Excellence Innovator award winner by Path to Purchase Institute.