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VP, Measurement Addressability Data at the IAB
Jeffrey Bustos is the VP, Measurement Addressability Data at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks and Privacy Enhancing Technology. Key projects include: Retail Media Buyers Guide, Retail Media Measurement Standards, Data Bias and Modeling, and Data Clean Rooms.
The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metri...
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold b...