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VP, Measurement Addressability Data at the IAB
Jeffrey Bustos is the VP, Measurement Addressability Data at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks and Privacy Enhancing Technology. Key projects include: Retail Media Buyers Guide, Retail Media Measurement Standards, Data Bias and Modeling, and Data Clean Rooms.
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold b...