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The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.
This episode is sponsored by ibotta.
Follow Chris Jensen on Linkedin at ; https://www.linkedin.com/in/chrisj-jensen/
Follow ibotta on Linkedin at : https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at : https://home.ibotta.com/
Here's what we asked Chris ;
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
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CRO at Ibotta
Chris Jensen joined Ibotta in 2016 and leads Ibotta’s Revenue and Operations functions. Prior to joining Ibotta, Chris founded a performance marketing company using payments technology in partnership with Visa, Mastercard, and AmericanExpress. Before that, he was Global Marketing Director for Whole Foods. Chris has an MBA from the University of Texas and a BA from the University of Colorado. Outside of Ibotta, Chris spends his free time mountain biking and roasting coffee, not usually at the same time.