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The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.
Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/
Find IAB on Linkedin at: https://www.linkedin.com/company/iab/
Find IAB online at: https://www.iab.com/
Here's what we asked him :
1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?
2. What do you see as some of the critical challenges at RMN’s today?
3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this?
4. What do you see as the most significant trends or developments at RMN’s right now?
5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising?
6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers??
7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year?
8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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VP, Measurement Addressability Data at the IAB
Jeffrey Bustos is the VP, Measurement Addressability Data at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks and Privacy Enhancing Technology. Key projects include: Retail Media Buyers Guide, Retail Media Measurement Standards, Data Bias and Modeling, and Data Clean Rooms.
