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The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics.
Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/
Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/
Follow Pear Commerce online at: https://pearcommerce.com/
Eric answers these questions:
1) Remind us about Pear Commerce and what kinds of problems you’re solving.
2) What’s the big announcement?
3) Wow, sounds like a pretty big change… what purpose does this serve?
4) How do I measure performance with these new ad types?
5) How does this tie back to my actual website? If I’m not sending people to a brand’s website, what am I giving up?
6) How would someone get started?
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RetailWit Website: http://retailwit.com
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Co-Founder - Pear Commerce
Eric Martell is the co-founder of Pear Commerce. Pear simplifies retail marketing by connecting CPG advertisements directly with retailers. Their mission is to provide complete transparency from the click of an ad to the purchase of a product.
He is a Venture Partner at gener8tor, and was Managing Director of gener8tor Minnesota until September 2018. gener8tor is a nationally ranked accelerator, with 76 investments to date.
Before gener8tor, Eric co-founded EatStreet, a startup that powers the online ordering for 15,000 restaurants nationwide and feeds millions of hungry people. Early in the company, he led product and engineering with Alex Wyler, and spent his last several years leading business intelligence, analytics, and metrics.
