The player is loading ...
Sign up to get updates from us
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.
Find Jake on Linkedin at:https://www.linkedin.com/in/jake-piasecki-433b80/
Find Roku on Linkedin at:https://www.linkedin.com/company/roku/
Find Roku online at: https://advertising.roku.com/
Here's what we asked him :
1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?
2. What is the Roku sports experience and why is it relevant for the CPG industry?
3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?
4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?
5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?
6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?
7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end?
8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For Cornell University’s Retail Media Strategy Program, clickhere
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
US Head of Verticals - CPG, Health & Insurance at Roku
Jake is the US Head of Verticals for CPG, Health & Wellness and Telco at Roku, managing a large portfolio of advertising sales revenue while overseeing a team of Managers and Senior Account Executives who work with clients such as Verizon, P&G, Coca Cola and J&J. Jake has been at Roku since July of 2020 and prior spent time leading ad revenue efforts at Fox Networks, Tremor Video, and Viacom
