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The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.
Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/
Here's what we asked him :
1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college?
2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn’t baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us?
3. Let’s take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 2023
4. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay?
5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it?
6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. Thoughts?
7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value?
8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?
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