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The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.
Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/
Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/
eMail Molly at: molly.obryen@flywheeldigital.com
Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics
Deren & Molly answer these questions:
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
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Head of TikTok Shops at Flywheel Ventures
Molly O’Bryen is head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network, a division of Omnicom. Molly has commercial responsibility for solutions that allow brands to grow their social commerce sales through this fast-growing commerce platform.
Molly joined Flywheel in 2023 and previously served as Director of Client Services. Prior to Flywheel, she worked at Ideoclick, a full-service digital ecommerce agency specializing in Amazon. Her prior work experience also includes over a decade at Nordstrom, the iconic department store retailer in omnichannel merchandising roles.
Molly holds a B.A. in Politcial Science from the University of Washington. She lives in the Seattle metropolitan area.
Deren Baker is the CEO of Flywheel Ventures, part of the Flywheel Commerce Network at Omnicom. I his role, he focuses on helping brands grow their commerce on TikTok Shops and in the Walmart Marketplace. Prior to this role, Baker served as President of Flywheel’s emerging portfolio of solutions and CEO of Edge by Ascential. Additionally, Baker spent 5 years at Travelocity in various roles. He holds a B.A. from Vanderbilt University and a MBA from the Fuqua School at Duke University.
