Episode 008: Quantitative vs. Qualitative Research: Choosing the Right Approach with Dr. Laura Madden

Hey there, DBA Community!

Welcome to another enlightening episode of DBA Chronicles, your go-to podcast for all things Doctor of Business Administration.

Today, we are thrilled to welcome a distinguished guest with a wealth of knowledge and expertise in the field of qualitative research method - Dr. Laura Madden, an Associate Professor in the Management Department of the College of Business at East Carolina University.

Dr. Madden is highly regarded for her expertise in qualitative research and has presented scholarly panels and workshops at prestigious conferences including the Southern Management Association and the Academy of Management with research specialties in qualitative methods and compassion in organizations.

She serves as a regular guest lecturer in the DBA program at the University of North Carolina at Charlotte. We're honored to have her join us today to share her insights and expertise.

In this episode, Dr. Madden unravels the complexities of qualitative and quantitative research, offering valuable insights into their differences and how to choose the right approach. From her firsthand experiences conducting qualitative research projects to exploring the evolution of research methodologies over time, Dr. Madden brings a wealth of applicable knowledge to our discussion and practical advice for listeners.

Dr. Madden shared insights on the nuances of conducting qualitative research, navigating academic publishing constraints, and leveraging technology while maintaining the integrity of research outcomes, and valuable advice, especially for novice researchers.

So, grab your favorite beverage, and get comfortable, as we journey through the world of research methodologies. Don’t miss any second of this value-packed conversation!

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