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Buckle up as we welcome the one and only Anthony "LAS Curry" Santana, an extraordinary Live Streaming Coach & Content Creator. LASCurry's got the secret sauce to help gamers ignite their live streams and turn their passions into a full-blown moneymaker!
In a world where gaming and live streaming are exploding, LASCurry has become the go-to guru for aspiring streamers aiming to conquer the streaming realm. With his deep well of knowledge and hands-on experience, he's the ultimate guest to spill the beans on winning strategies and priceless insights.
Brace yourself for LASCurry’s mind-blowing guidance on discovering your niche, crafting captivating content, building a loyal fanbase, and raking in those sweet, sweet monetization streams. No matter if you're a seasoned pro or a greenhorn, LASCurry's golden nuggets of wisdom will supercharge your live streaming odyssey.
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Mentioned in this episode:
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Would you please welcome the founder of Curry Media Productions, recently named creator
Speaker:success coach at vidIQ, content entrepreneur and live streaming expert, Anthony LasCurry
Speaker:Santana.
Speaker:Welcome to the show, my friend.
Speaker:This is long time waiting.
Speaker:Long time waiting.
Speaker:What an introduction, man.
Speaker:It's an honor to be here with you guys both.
Speaker:This is looking great, man.
Speaker:I'm excited.
Speaker:I'm excited.
Speaker:Thanks for having me.
Speaker:I appreciate it, man.
Speaker:You and I, now listen, I've been following you for quite some time.
Speaker:And for those of you who are hidden under a rock and don't know who this gentleman is
Speaker:on the center of your screen, get ready because you're about to be inspired to not just make
Speaker:a bunch of content, but to live a better life.
Speaker:And you and I connected a number of months ago, Las, and it was about Amazon.
Speaker:And so we spent some time together on a Zoom call, I believe it was, and you just kind
Speaker:of rolled into your story.
Speaker:I mean, I was just, I casually asked you a question.
Speaker:It was one of those conversations where I was like, this conversation was a podcast
Speaker:or it should have been broadcasted at that point.
Speaker:And of course I didn't record it or anything.
Speaker:I was like, boy, I hope if I asked this guy to be on my show, that he's going to be on
Speaker:the show.
Speaker:And I would love to just have you share with our audience why you are in the spot that
Speaker:you're in, because you did not come to your faith and to the business that you're in,
Speaker:in an ordinary way at all.
Speaker:And I'd love for you to be able to share that with our audience.
Speaker:Yeah, I'd be definitely happy to share.
Speaker:So let's see how far back do we want to go.
Speaker:So let's talk about Back to the Journey when this kind of all started four years ago.
Speaker:I was an insurance agent for nine years, selling all kinds of insurance.
Speaker:I was in sales and marketing, but I had a passion for gaming and gaming was something
Speaker:that would always be my escape to get away just from the everyday kind of things that
Speaker:were happening.
Speaker:And I caught myself playing the game, just like most people would for tons of hours.
Speaker:And I would see other gamers just like, man, there's people out there that's actually turning
Speaker:this passion that I have into something that's more meaningful.
Speaker:But I just don't know what that journey looks like or how to even begin that process.
Speaker:So I did what anybody else would probably do and how most of us start our journey, which
Speaker:is just being curious, right?
Speaker:And I began to just use what I call now my second mother, which is Google, to be able
Speaker:to search everything that I possibly can about how this worked.
Speaker:And I stumbled upon creators that were before me on YouTube that were teaching live streaming
Speaker:on Twitch and other platforms.
Speaker:And I decided to go the route of streaming on a platform created by Microsoft called
Speaker:Mixer.
Speaker:And during that process, there wasn't no content created for that platform.
Speaker:So I decided to, you know, like I love teaching and I love learning.
Speaker:So I was like, hey, as I go through this process, I'm just going to document what it is that
Speaker:I'm learning.
Speaker:And I know that I can't depend on like Microsoft to promote me.
Speaker:They don't even know who I am.
Speaker:So how can I go ahead and get people to find me?
Speaker:So I leveraged YouTube and I started creating a weekly video on what I learned the prior
Speaker:week.
Speaker:So through that journey, you know, I started to begin to educate other other people on
Speaker:streaming.
Speaker:Now, one thing that happened recently, which was about maybe I'd say now two years in the
Speaker:making was through the journey, was that I got saved through the Xbox.
Speaker:Now I can dive deeper in through and through the story, but that was a big turning point
Speaker:for me because it showed me that there's a purpose why I was put into this role.
Speaker:There's a purpose why this this passion of mine really was drawn to me and really gave
Speaker:me the curiosity to go deeper with it.
Speaker:Not knowing where I am now of like the influence that I would have and the people that will
Speaker:gravitate towards me, the opportunities and doors that would be opened up.
Speaker:But again, just walking in faith and knowing that I'm just moving in the right direction,
Speaker:not on my behalf, but on his behalf, brought me here to where I am today.
Speaker:And now, you know, I full time, I spend my time just creating an online education business
Speaker:to try to help gamers turn what they love, which is gaming into something more meaningful
Speaker:that can impact their families and impact the lives of others.
Speaker:So feel free that I can go deeper on any part of that.
Speaker:But that's kind of where I'm at right now.
Speaker:OK, now you just skated by the phrase, I got saved through the Xbox.
Speaker:You skated right by that.
Speaker:Now, you know, listen, you know, we don't let you skate on this show.
Speaker:The sea's getting a little warm.
Speaker:But like when you hear that and when I heard that for the first time, I don't care if
Speaker:you're a person of faith or not, when you hear that, you're like, wait a minute.
Speaker:Yeah. Right. How does that happen?
Speaker:Yeah. OK, we'll go there.
Speaker:So pretty much what ended up happening is that I was teaching people how to stream on
Speaker:YouTube and this pastor from South Carolina reached out on one of my comments like, hey,
Speaker:I'm trying to stream. Would you mind helping me out getting things set up?
Speaker:So I met with him, got things set up.
Speaker:He's like, yeah, I try to do a gaming stream, but I do a Bible study every Friday if you
Speaker:want to join. Now, in the beginning, you know, I'm like, this is awkward.
Speaker:I'm not interested. And I just kind of put it off for a while.
Speaker:So, you know, he would invite me to, like, play the game together.
Speaker:We would play sports games.
Speaker:And every time that we would be connected together, he would always try to take the
Speaker:conversation from like the natural to like the spiritual.
Speaker:And it would always take me back and I would just put him off.
Speaker:And he would every time just invite me, hey, you know, on Friday night at nine p.m.
Speaker:on the Xbox, you know, we do a Bible study.
Speaker:And then after the Bible study, we get together and we game.
Speaker:And I remember for the longest time, I put him off and I would tell my wife now,
Speaker:Shauna, she was like, you know, why don't you just join one time just so that he can
Speaker:get off of off of you and stop inviting you?
Speaker:And I was like, that's a great idea.
Speaker:You know, I should I should probably just join this time and then I never have to
Speaker:come back again. So it doesn't work that way.
Speaker:Doesn't it? It doesn't work that way.
Speaker:They don't work that way. And what happened next really was unexpected for me because
Speaker:that was that was a day that a lot of things in my life changed.
Speaker:And so I joined and, you know, it's not on camera.
Speaker:It's just you're just in a chat that's just voice only on the on the Xbox.
Speaker:So they can't see what it is that you're doing.
Speaker:So there's about maybe nine or 10 of us in there.
Speaker:And I'm just playing the game, just like, OK, I'm here.
Speaker:He sees my name in the in the chat.
Speaker:So that's that's that's all.
Speaker:So I remember for like the longest time, 10, 15 minutes, I'm just ignoring the
Speaker:conversation. And then, you know, they get to the end and they're just like
Speaker:wrapping up. And I remember there was like, hey, this is a moment we want to do
Speaker:an invitation and invite you guys that, you know, if you believe that Jesus Christ
Speaker:is your Lord and Savior, you know, all you have to do is declare that and you'll be
Speaker:saved.
Speaker:And I remember in that moment, everything froze for me.
Speaker:Right. My attention to that voice instantly was gravitated to it.
Speaker:Right. I was getting goosebumps on my hands.
Speaker:I pretty much froze.
Speaker:And I remember, like, turning to Sean and just looking at her and, you know, they
Speaker:were like, all you have to do is say yes.
Speaker:And I could feel myself wanting to yell, but holding it in.
Speaker:I'm like, what is going on?
Speaker:Like, I'm losing control of myself and what it is that I want to say.
Speaker:And then I literally just opened up and said, me.
Speaker:And I remember in that moment, like, it felt, you know, I didn't have this
Speaker:pressure. I didn't know that had this pressure, but I felt so light after saying
Speaker:that. I began to cry.
Speaker:I had goosebumps.
Speaker:I just didn't know what it was to expect.
Speaker:And in that moment, you know, they just all came together.
Speaker:And even though it wasn't, even though it was, it was like a virtual kind of
Speaker:engagement, it really felt like they were all there.
Speaker:Right. So instantly right away, Pastor Danny reached out and it's like, hey, I
Speaker:wanted to send you, I want to send you a Bible and I want to send you a first
Speaker:steps book and I want to mentor you for the next 10 weeks just to be able to help
Speaker:you. So and, you know, for maybe like a month, I just put them off because it
Speaker:was still new. I'm like, I don't know what happened there.
Speaker:I'm not really too sure what, what just what that was about.
Speaker:Did I black out?
Speaker:What happened?
Speaker:I'm concerned. Right.
Speaker:I'm concerned.
Speaker:So, so finally, you know, again, he was never forceful, but just continued to,
Speaker:you know, be that, that steward of just like, Hey, I'm just, I'm just trying to
Speaker:be your friend, right?
Speaker:Not trying to pressure you, but I do want to mentor you.
Speaker:And I finally took him on and said, okay, do the same thing, right?
Speaker:10 weeks, I'm in and out.
Speaker:And 10 weeks came in, man.
Speaker:And until this day, you know, he baptized me, he came down, flew down, baptized me.
Speaker:And then literally, literally, maybe a few months after that, Shauna came to me
Speaker:and she's like, I want to join you in Bible study.
Speaker:And it blew my mind because the biggest thing that he said to me was like, you
Speaker:and Shauna are unevenly yoked, you know, she's not in faith, you're in faith.
Speaker:That's a problem.
Speaker:Um, but don't force her to do what it is that you want.
Speaker:Just be you do you and let her see the change in you.
Speaker:And I did that.
Speaker:And then now here we are and we got married and you know, everything's
Speaker:just been blossoming from there.
Speaker:So it's, that's definitely the story for me, but, um, never did I think that it
Speaker:was going to happen that way.
Speaker:So now I feel like a purpose to, uh, reach out to people in that space, in
Speaker:that gaming community and maybe be that light where there's so much darkness.
Speaker:Yeah.
Speaker:Are you going to keep that specific Xbox like forever?
Speaker:Like even if you
Speaker:Oh, I have it.
Speaker:I have it.
Speaker:It's there.
Speaker:Oh, trust me.
Speaker:I, I have it.
Speaker:And, and, and so, so did that.
Speaker:That day is just like so ingrained in my mind.
Speaker:Um, that even just speaking to you guys right now, like I'm getting hot, like I
Speaker:just reliving it, you know, to realize that it's just like, it's just crazy the
Speaker:way the world, the way things just happen and just the journey that you're able to
Speaker:go on and just a blink of an eye.
Speaker:So yeah.
Speaker:Well, and it, it, to me, what it also just shows is, is the power of connection.
Speaker:It's the power of what live streaming can do.
Speaker:Right.
Speaker:I mean, these are people in different places.
Speaker:It's not like he was down the street from you or had to go to a meeting.
Speaker:And so if you've got an open mind and are willing to learn, you know, I think
Speaker:that as saying, and, you know, and love what you're starting to do now, right.
Speaker:You're teaching others, you're helping as Chris and I like to say, helping them
Speaker:solve the problems, making them understand there's more to, you know, life
Speaker:maybe than just playing a game.
Speaker:Right.
Speaker:And that there's opportunities where you can actually make positive
Speaker:changes in, in people's lives.
Speaker:Yeah.
Speaker:I agree with a hundred percent.
Speaker:It's an incredible story.
Speaker:And, um, you know, and, you know, thank you for, uh, for sharing that.
Speaker:And I think, you know, and we talked a little bit about this as well, like
Speaker:typically our audience, the people that, that, that tune into our show, that
Speaker:listen to the podcast, the people that we talk to their entrepreneurs, podcasters,
Speaker:live streamers, um, and they're, they have a certain, not stereotype, but
Speaker:maybe misconception about the gaming community and they, you know, whether
Speaker:they think it's just for kids or they don't understand Twitch or maybe
Speaker:they're just not interested in it.
Speaker:They're not passionate in playing PS five, uh, you know, or, or doing, you
Speaker:know, playing video games or, or whatever.
Speaker:Like that was something where, you know, they put quarters in, in the arcade
Speaker:in 1984 or whatever.
Speaker:And so they, they don't either, they don't understand it and don't have a passion
Speaker:for it or they think it's not for them.
Speaker:And so they don't, they don't lean into the fact that there are a ton of really
Speaker:great content entrepreneurs like yourself that sits in the middle of this Venn
Speaker:diagram of the gaming community and the entrepreneur podcast community there.
Speaker:You sit in the middle of this.
Speaker:And, um, so one of, I'll share this with you.
Speaker:One of my biggest clients that I have, he's a, uh, he's a keynote speaker
Speaker:and he's a, he's a six figure, um, keynote speaker.
Speaker:He goes to Abu Dhabi.
Speaker:He goes all over the world and he speaks in front of thousands and
Speaker:tens of thousands of, of, of people.
Speaker:And he's not a very religious man.
Speaker:Let's say he's not typically a man of faith, but he tells me that he,
Speaker:not only every Sunday, but weekly, he studies pastors and preachers because
Speaker:he learns so much from them and he will, he'll call me cause he, cause he knows,
Speaker:you know, kind of what, what, where I stand.
Speaker:And so he's like, Hey, you know, I, I, I watched this video from Andy Stanley,
Speaker:you know, or watch this video from Craig Rochelle.
Speaker:You see how he leans into this and you see how he says this.
Speaker:And I think there's so much that we can learn from other industries, from other
Speaker:people that are doing this, right?
Speaker:That are, that are like, I look at your background, I look at your setup, I look
Speaker:at the road mic that you've got and I, and, and then I start watching your videos.
Speaker:And it doesn't matter if you're talking about how to set up your account on kick
Speaker:or, you know, how to, how to set up your microphone.
Speaker:I'm like, how do I do that?
Speaker:How does he do this?
Speaker:How does he do that?
Speaker:And so if you're speaking to our audience, how do you, where do they start in,
Speaker:in sort of getting and garnering influence from this community that you're,
Speaker:you're kind of sitting in the center of?
Speaker:Yeah.
Speaker:Um, that's a great question.
Speaker:And, um, I love the idea of just, you know, studying outside of your space.
Speaker:Um, because I feel like we need to be a student for life, right?
Speaker:Um, there's not a moment where you become a master.
Speaker:Um, there's always something that you can improve on someone that you can
Speaker:learn from, um, and that kind of brings me to the idea there where it's like,
Speaker:we got to take the idea of that.
Speaker:I'm a gamer.
Speaker:I'm a business person, right?
Speaker:And, and just take that out of the equation for a moment and look at, look
Speaker:at every opportunity as live streaming, as we both share the same goal, whether
Speaker:you're a business, whether you're gaming, we all want to build connections,
Speaker:relationships and build a community.
Speaker:Right.
Speaker:Um, and one of the biggest things that gamers do so well is that they do foster
Speaker:massive communities, right?
Speaker:They do know how to be transparent, how to be vulnerable.
Speaker:How to be able to connect and relate.
Speaker:And I think that when you look at it that way, our goal is just to seek attention.
Speaker:Right.
Speaker:And the way you seek attention is to be where those people are.
Speaker:Um, so that's why I'm always a big component of not like, not using a
Speaker:platform just because it doesn't make sense, right?
Speaker:Because everyone has different kinds of interests and there's where I may enjoy
Speaker:gaming, I may enjoy sports, I may enjoy politics, um, but we'll never get to know
Speaker:what somebody truly is interested in if we don't have that conversation.
Speaker:Um, and if you're not on that platform, you're not going to be able to ever
Speaker:meet those kinds of people.
Speaker:So, um, I'm constantly always learning from other people, right?
Speaker:And I look at how are you producing your show?
Speaker:What are you doing?
Speaker:Because at the end of the day, even if it's not being done in the gaming space,
Speaker:it can be something that could be introduced and I'm could be innovating
Speaker:in a space where that is so used to being inside of a same box and vice versa.
Speaker:Right.
Speaker:People who are doing podcasts, people who are doing live stream, you can be caught
Speaker:up in this box of doing the same thing that everybody else is doing because
Speaker:you're not willing to look outside of that space because you feel that, oh,
Speaker:it's gaming, I'm not a gamer, but let's look at some of the things that
Speaker:they do to build engagement.
Speaker:How are they getting the chat moving?
Speaker:Right.
Speaker:How are they getting people talking?
Speaker:How do they get people to like, when they go offline to just seek them on social
Speaker:media and want to comment and follow them everywhere, right?
Speaker:It's this tribe that they build, right?
Speaker:They have these creeds.
Speaker:They have these creation stories that, you know, a lot of times when we're
Speaker:doing business, we tend to not show that side of us because we feel we
Speaker:need to be so polished, right?
Speaker:And that's the difference that I feel that can be the gap.
Speaker:I want gamers to understand how to turn gaming into a business.
Speaker:And I want business people to understand how it is okay to be human, right?
Speaker:And be yourself.
Speaker:Um, and I feel like if, if somebody's trying to get into this space and try
Speaker:to learn, um, I think the biggest thing is like, gamers are just themselves.
Speaker:And if, and if podcasts and business people can just be more transparent
Speaker:and be themselves and be that person where it's like, Hey, when you go to work,
Speaker:you're this person, but when you're with your friends, you're this person.
Speaker:Cool.
Speaker:You can control how you respond and how you engage with those kinds of people,
Speaker:but people need to know your failures, your flaws, the things that you're
Speaker:struggling with, your challenges.
Speaker:And gamers do that very well because they're just being them.
Speaker:Um, so I, I hope that answers the question, but I just think that there's
Speaker:the, the gap of just humanizing connections and focusing more on
Speaker:relationships as far as rather than just thinking about this platform is not for me.
Speaker:I think what I really love that you hit on there is the fact that, you know, and
Speaker:you, and you think about it when you're playing a video game, it's kind of like
Speaker:you're you've let yourself go, you are yourself.
Speaker:And so it's kind of hard for you to act one way and jump on a video game.
Speaker:And then it's like, okay, now I'm no, I mean, now maybe you get into character
Speaker:or something, if you're playing a certain game, but if, especially if you're like
Speaker:really focused and intent, right.
Speaker:It's like, why not be that way on other things?
Speaker:And I also love how you bring up, because you hear this so much when people talk
Speaker:about, as an example, like these zooms, like, how do we get more engagement on
Speaker:live streams?
Speaker:Well, go look at what gamers are doing to get engagement, right?
Speaker:I think that is a great, great idea.
Speaker:Cause yeah, there's, there's always new things coming out, right?
Speaker:There's, uh, you know, these different things you can do to get people to
Speaker:vote while they're, you know, engaging, but what else can you do to make it
Speaker:more interactive?
Speaker:And I think, you know, you kind of hit on it earlier, I think before the show,
Speaker:you know, talking about what AI is doing, right?
Speaker:AI is creating all these new things and even things like the, the Oculus and,
Speaker:you know, we're all very intrigued and excited to see what Apple's going to do
Speaker:with the, um, the, the, the, was it the, the Vision Pro and how that's going to
Speaker:kind of like change things.
Speaker:Because it reminds me of some of those movies we see, right?
Speaker:Like you're going to have all these screens moving all over.
Speaker:I'm excited about it, but like Chris said, hopefully somebody will gift us one.
Speaker:Yeah.
Speaker:Put it out there.
Speaker:So, so what are, um, in speaking about this, what are some of like the
Speaker:effective sort of strategies for someone that you see like from a, you know, a
Speaker:lot of gamers are doing some creative and innovative things.
Speaker:What are some things that, you know, maybe some podcasters and live streamers,
Speaker:and, you know, like a lot of, a lot of podcasters, they, they were, they've
Speaker:been podcasting when, when the only thing you could do with a podcast was create
Speaker:an audio version that was on an iPod, right?
Speaker:So they were really reticent to start doing video, right?
Speaker:So what are some of the, the innovative things that maybe the gaming community
Speaker:are doing that, you know, we might want to be thinking about, you know, dipping
Speaker:our toes in?
Speaker:Yeah, that's a, that's a great question.
Speaker:Um, this is what I believe, and this is just from my findings and kind of just
Speaker:spending time in both spaces is that as a podcaster and as a business, um, there's
Speaker:what I call three buckets, right?
Speaker:Um, that you can play in and, you know, as a podcaster, as a business person,
Speaker:most of the time, most people, I'm not going to say everyone, but most people
Speaker:play in one bucket and that's the sales bucket, right?
Speaker:Every type of engagement, every type of live stream is driven and focused around
Speaker:a single goal of generating sales.
Speaker:There's nothing wrong with that.
Speaker:Right.
Speaker:And the difference between gamers is that they play in the other two buckets and
Speaker:they actually miss out on the sales bucket.
Speaker:They don't play in the sales bucket.
Speaker:Um, so the other two buckets is the discovery bucket and a, and a
Speaker:community bucket, right?
Speaker:So they focus on creating a community and creating content that's focused on
Speaker:being found, right?
Speaker:With the only goal is to expose themselves to a new audience and just to
Speaker:put their best foot forward as like, Hey, this is just a first introduction.
Speaker:I just want to get found.
Speaker:Right.
Speaker:And then the other second bucket that they play in is community, right?
Speaker:Where these are pieces of content that they're not more or less
Speaker:focused on getting views, but the people that they've already pulled in from the
Speaker:discoverable content, they're using that to go deeper.
Speaker:This is where they become vulnerable.
Speaker:This is where they share stories.
Speaker:This is where they go deeper.
Speaker:Um, and, and where they miss them, the mark is to take that person that's now
Speaker:invested, has that no like, and trust factor and taking them over to kind
Speaker:of like that sales, right?
Speaker:What can you offer them?
Speaker:How can you take them further?
Speaker:Right.
Speaker:Whether that be subscribing to you for a membership, buying your merch.
Speaker:Um, and I think again, the flip is, is, um, flip on the podcast side where it's
Speaker:like, we're so business and sales driven, um, that we forget to say like, Hey, I'm
Speaker:okay with making this piece of content.
Speaker:That's not going to give a scene by a lot of people, but it's going to get people
Speaker:to understand me more as a human and know who I am, right?
Speaker:So making those kinds of videos where it's like, I don't need to be in my studio.
Speaker:I can grab my phone and be very authentic and be very transparent and just share
Speaker:like what it is that I'm doing.
Speaker:Um, because one of the things that gamer gamers do is that they include their
Speaker:audience in the things that they're building, right?
Speaker:What do you guys want to see this show?
Speaker:Uh, what do you guys, what do you guys think about this?
Speaker:What do you guys think that we should do about this?
Speaker:And I think that the, as businesses, we sometimes forget that the audience
Speaker:is what drives us, right?
Speaker:There, we need them more than they need us.
Speaker:Um, and when we realize that we'll start asking for their input and because when
Speaker:the audience feels inclusive and they feel like they're a part of your journey,
Speaker:now only do you get more referral and them talking about you to other people,
Speaker:which is great for business, right?
Speaker:But you start building this relationship with them that they'll come to you, right?
Speaker:I think there's a great book by Pat Flynn, right?
Speaker:Super fans, right?
Speaker:You don't need a thousand people.
Speaker:So if you put that into perspective and you're like, I don't need a thousand
Speaker:people, then you would slow down.
Speaker:And instead of doing five sales videos every week, you would do four a month and
Speaker:you would focus more on discovery and community because that's going to ultimately
Speaker:naturally drive more sales.
Speaker:So, um, I know I went into like a deep end there, but it's like, I think that's
Speaker:the missing pieces.
Speaker:And I think that's where I'm trying to bring the gap gamers.
Speaker:Let's find something for you to make money on so we can make this sustainable.
Speaker:And then business and podcasts, let's, let's slow down the sales and focus more
Speaker:on relationship building that way you can make more sales.
Speaker:This is that's the, it's like the perfect answer.
Speaker:And, uh, Nancy, uh, thank you.
Speaker:You've, uh, you've unbroken the chat, uh, for, you know, it's like, uh, finally
Speaker:we were, uh, it looks like, uh, ECAM is, is cooperating with us.
Speaker:So Nancy, uh, we love this guy too.
Speaker:Um, you know, can't help it get fired up, um, for sure about this, but yeah, it's,
Speaker:it's crazy.
Speaker:It's like, you're so right is that there's so many people that are so
Speaker:buttoned up business wise that they want to get you in the funnel so bad.
Speaker:And I think a lot of people can smell it.
Speaker:And, um, then there are so many people that are not even worried about the funnel.
Speaker:They're not even worried about that.
Speaker:And it's like, Hey, tap, tap, tap.
Speaker:There's some, there's some money hiding under your bed here.
Speaker:Let's, let's, let's pull it out.
Speaker:You know?
Speaker:You've, um, and so it's, it's really great that you've got this, uh, almost
Speaker:10,000 foot view of both of those.
Speaker:Uh, and so you can be able to kind of say, Hey, you're not doing enough of this.
Speaker:Um, so that, and that's why companies like FID IQ is, are hiring you for a
Speaker:streaming coach.
Speaker:It's amazing.
Speaker:Exciting.
Speaker:And it really too, Chris, this even reminds me of the conversation we had
Speaker:with Tim Hughes, right?
Speaker:This is more about social selling.
Speaker:You're not trying to sell people.
Speaker:You're, you're getting to know, like, and trust them and vice versa.
Speaker:And then they want to do business with you.
Speaker:And I think it's, it's interesting.
Speaker:The comment you made earlier, and I don't want to maybe dive a little bit more into
Speaker:this is you talk about how these businesses and Chris sees it a lot.
Speaker:It's like, how do I get a sponsor and how do I get more downloads for my podcast?
Speaker:It's like, well, how about putting something out there first that people like?
Speaker:And I guess maybe on the flip side, the gamers are like, Hey, I just want to play
Speaker:my game. And what do you mean?
Speaker:Right.
Speaker:I can make money off of this.
Speaker:Right.
Speaker:So how are you, how do you see, what's kind of your thoughts on how you're going to
Speaker:drive maybe those, those gamers to think a little bit more business like?
Speaker:Yeah.
Speaker:It's definitely been the biggest challenge that I've kind of encountered.
Speaker:Something because like the business and marketing side is something that comes
Speaker:natural to me.
Speaker:So it's almost like it's common knowledge, but it's, it's very difficult to
Speaker:transition somebody's mind.
Speaker:Especially I remember back for me back in 2014, when, you know, like even though my
Speaker:dad grew up as like an entrepreneur, you know, building for himself, you know,
Speaker:since I was a little kid, just, you know, doing all kinds of odd jobs, you know, I
Speaker:still got caught up in to, you know, working a job and understanding like that's how
Speaker:you produce and make a living.
Speaker:Right.
Speaker:Like if you were to make money on the side or something, it was just always going to
Speaker:be a side hustle.
Speaker:Right.
Speaker:It wasn't something that you would be like, this is how I make my living.
Speaker:It's not at a job.
Speaker:And it's not, that's not the mindset.
Speaker:So, you know, for me, gamers are in that realm, right.
Speaker:Where it's like growing up your parents, you know, especially for the audience
Speaker:that I'm serving, which is like a lot of it, which is crazy to think, but it's
Speaker:about 20, 24 to 35 year olds.
Speaker:Right.
Speaker:So like kind of in my range.
Speaker:So they grew up on parents telling them that, you know, gaming is, is, is a game.
Speaker:Right.
Speaker:Like you need to get off that game.
Speaker:You need to go do something with your life.
Speaker:Like you can't let that consume you.
Speaker:Right.
Speaker:Go get a job.
Speaker:So I believe that that's like a trauma that gamers have, where they either believe
Speaker:that it's not possible or they don't believe in themselves enough to think
Speaker:that they can do it.
Speaker:So that's been the challenge to get them to change, to change their mindset on that.
Speaker:I feel that that, that conversation for me, it's very few that I have just based
Speaker:on a certain percentage of people that actually are like already thinking that.
Speaker:Um, for me, the stage that I'm at right now with gamers is first to get them to
Speaker:believe that like what they're doing, there's a community around the thing that
Speaker:they love, right?
Speaker:So first my mission right now is to convince them that what they're passionate
Speaker:about is worth the chasing and that there are other people that have the same
Speaker:passion and that will support their mission and help them grow and reach that.
Speaker:Right.
Speaker:So I'm in the belief stage of them right now, right?
Speaker:Mindset adoption of what's possible before I could even have that conversation
Speaker:of like marketing and business.
Speaker:So, um, I do believe that they are, uh, certain gaming content creators that are
Speaker:out there now that have been doing it for a while, that are full time, um, but are
Speaker:leaving money on the table, um, that I feel those would be, uh, creators that
Speaker:would be better to have a conversation with about like, okay, hey, look, you're
Speaker:generating money, you have brands supporting you, um, you know, you think,
Speaker:but let's think about other things you can do to be able to leverage because I
Speaker:feel that the best person to be able to educate and train and help people are
Speaker:the people that are doing it day in and day out and they have had success in the
Speaker:past.
Speaker:Right.
Speaker:Um, so I want to get gaming content creators, um, to understand, like if you're
Speaker:having success, like, I want you to share that story.
Speaker:I want you to share because the more that people can hear like, Oh, it's not
Speaker:the top 1% that are making it.
Speaker:There's a bottom pool of people that are making it that are not being heard
Speaker:because they have no visibility or, you know, I mean, how many people in the NBA,
Speaker:um, are you don't even know some of the players, but they made it to the NBA, the
Speaker:top of the top of the top, right?
Speaker:But you don't even know their name.
Speaker:I know when I watched them, I'm like, who is that?
Speaker:Uh, okay.
Speaker:So, but you don't know their story.
Speaker:Um, and I believe stories share such a powerful impact on people that if you
Speaker:were able to hear how somebody came through their like struggles, their
Speaker:discipline, the sacrifices, the thing they had to do.
Speaker:Um, how did you make it here?
Speaker:How did you foster this community?
Speaker:Um, I think once more, those stories are being shared, the belief will get stronger
Speaker:and there'll be more of a curiosity factor of like, Hey, there's a possibility.
Speaker:So for me, as I'm educating the gamers on developing their mindset on the back end,
Speaker:I'm building the things that later they're going to need.
Speaker:So I'm trying to be ahead of the curve, um, by knowing that what I'm building
Speaker:now may not reach the amount of people that I want, but I do want this customer
Speaker:journey of like, once they're ready, it's there.
Speaker:Um, but, um, I know the question I went to deep and I always do that all the time,
Speaker:but it's like, so, so that's kind of like, that's the, the, the big, the biggest
Speaker:thing for me of like, that's where I'm trying to get them to be, um, and to
Speaker:understand that.
Speaker:And I believe that when like, you're talking about like even podcasters that
Speaker:want to like get sponsorship and get brand deals, like one thing that's true
Speaker:to me, and I can't remember who said it, um, but it was like, you need to become
Speaker:the honey, not the bees, right?
Speaker:Become the honey that the brands and companies want to come and be attracted
Speaker:to because of what you're building.
Speaker:Um, and I believe that that's like the biggest thing gamers build the audience,
Speaker:but they have, they don't know what to do with the audience.
Speaker:Um, so they have the attention, they have the eyes and brands want that attention,
Speaker:but you know, in experience, they don't know how to, they don't know how to, they
Speaker:don't know how to, how to position themselves, how to attract those, how to
Speaker:have those conversations.
Speaker:So then they become unmarketable in the eyes of a company because they're like,
Speaker:I don't really like the way you're presenting it.
Speaker:I don't like things you like, you know, it's, there's no structure.
Speaker:So, um, I feel that there's so much that can be learned from both sides, where
Speaker:it's like, if we as business people and brands stop focusing so much on like,
Speaker:how much numbers we get, how much sales we get this week, like it's important.
Speaker:We want the business to thrive.
Speaker:We want to be able to pay payroll.
Speaker:We want to be able to do so much stuff.
Speaker:But if we were to dedicate more time onto fostering relationships and creating
Speaker:content that's just more about how can I add more value to somebody's life?
Speaker:How can I position what I do here in my company as a solution to the problem that
Speaker:they have, right?
Speaker:As opposed to me selling them, let me get them to think that, Hey, my
Speaker:product is the solution.
Speaker:I don't have to sell you, right?
Speaker:Because I understand you so much deeply as a human beyond just demographics,
Speaker:because I think that's where everybody likes to be demographics is going to
Speaker:psychographics, right?
Speaker:What does this person like to do offline?
Speaker:What does this person interested in?
Speaker:What are the hobbies?
Speaker:And the more you get to learn that audience and that's kind of where I'm at
Speaker:in my space, right?
Speaker:I'm just so deeply invested into learning so much about who it is that I'm trying
Speaker:to serve so that I can better position the things that I say, the things that I
Speaker:do and the things that I sell in a better picture frame that it resonates with them.
Speaker:And they come to the aha moment.
Speaker:Like, Oh wow, this is for me.
Speaker:Like this guy understands me.
Speaker:Yes, because I'm, I'm, I'm trying to understand you.
Speaker:Um, and I think that the minute that a creator, regardless of you in the gaming
Speaker:or a podcaster, you take yourself out of the equation, it's not about you.
Speaker:The minute you can get out of that, that, that scenario of like thinking like,
Speaker:Oh, it's about me.
Speaker:And you start putting all your energy on the other person on the other side.
Speaker:One person, not many, one person who's that one individual that I'm trying to
Speaker:solve that my business would do the best for what game am I trying to create?
Speaker:What kind of content am I trying to create is going to serve and make that
Speaker:person either be inspired, entertained or educated in what I'm doing.
Speaker:So I just think that at the end of the day, it all comes down to relationships.
Speaker:And the moment we focus on other people, um, I think Jim Rohn said it the best,
Speaker:right?
Speaker:The, the, the, the more you help others, the more you get back in return.
Speaker:Right.
Speaker:Um, and we just got to serve.
Speaker:And I don't think, I don't think we do enough of that.
Speaker:We just think about our bank accounts, how many followers, how many subscribers
Speaker:I'm going to get, um, and I was like that in the beginning, I'm not going to lie.
Speaker:Um, that's probably something that I was super attached to numbers.
Speaker:Um, now I look at the data to understand if what I'm creating is resonating so I
Speaker:can better improve and make better decisions.
Speaker:But ultimately the moment I stopped worrying about like, Oh, if I upload this
Speaker:video, it's not getting that many views.
Speaker:Um, I started being more free in my content and I started feeling being more
Speaker:personal, more authentic, more transparent.
Speaker:Um, and there was a deeper connection when I stopped and slowed down.
Speaker:It's like, man, I'm creating three videos a week, but the minute I create a video,
Speaker:I just move on to the next.
Speaker:I'm never going back and looking at those comments and engaging with people.
Speaker:Like people are taking their time to write something that, that was
Speaker:impacting them through the content.
Speaker:So take that conversation deeper.
Speaker:And I think we always keep a surface level.
Speaker:I've now started like DMing people when they message me, now I've
Speaker:responded back to the comment, but I take it to the DM.
Speaker:Hey man, where are you adding your journey?
Speaker:How can I help you?
Speaker:Because I'm now so invested in trying to learn who that person is so that way I
Speaker:can better serve them because I don't want to serve everyone, I just want to
Speaker:serve the right one.
Speaker:Um, so it's just like, it's, it's a journey and it's a challenge.
Speaker:And I don't say I got it all figured out, but, um, I think that's where our
Speaker:focus needs to be because we're so focused on like these virtual connections
Speaker:that it's like, we still need to be personable.
Speaker:You know, and it doesn't matter if you're a gamer, it doesn't, or an author or a
Speaker:keynote speaker or a podcast or a live streamer, if you're listening, if you're
Speaker:watching, those are key elements to anything is listening to the people that
Speaker:you're serving, you know, speak and then shut up and listen, right?
Speaker:Cause I mean, you, I mean, I can't, you know, you must have taken hours and hours
Speaker:and hours to listen to your unit.
Speaker:You have a, you have a keen, um, idea, um, down radar of the person that you're
Speaker:speaking to, like, and I think that is, that is so lost now in, in so many
Speaker:industries is they just, they're firing up the mic and they forget about who
Speaker:they're serving.
Speaker:They forget about the content.
Speaker:They forget about the medicine that they can deliver to someone to make them
Speaker:better.
Speaker:And you have this keen idea.
Speaker:And again, I mean, I keep saying it.
Speaker:It's like, ladies and gentlemen, we can learn from anyone in any industry.
Speaker:And we're dropping, you know, people's names like Jim Rohn and Pat Flynn and,
Speaker:you know, all of these others.
Speaker:Not one gamer has been mentioned other than, other than the last Curry.
Speaker:And, uh, so, uh, we've got some other comments here, Cyrus Webb, thank you
Speaker:again for, uh, for joining the show.
Speaker:Um, great tips become the honey, not the bees.
Speaker:Yeah.
Speaker:I wonder who I, I, I've heard that before too.
Speaker:I'm trying to remember who said that.
Speaker:To me, it seems like it's less Brown, but I'm not, I'm not a hundred percent.
Speaker:I'm not a hundred percent sure, but I do believe that, um, those are people I
Speaker:listen to a lot, so it just gets caught up in the, caught up in the winds.
Speaker:Nancy Fenner.
Speaker:Yes.
Speaker:Uh, very, very inspirational.
Speaker:I'm just, uh, I'm getting fired up and I'm so glad that you're, uh, that you're
Speaker:here with us.
Speaker:So I, I wanted to take this in another direction and, um, because you're so
Speaker:focused on who you're serving right now.
Speaker:What are your opinions on the future?
Speaker:We mentioned AI, right?
Speaker:And, uh, our friend, uh, Jeff C who's going to be on, uh, next week on, on, uh,
Speaker:on deal casters, when you bring up AI for him, um, as it relates to, um,
Speaker:live streaming and what we do, of course there are AI things.
Speaker:There's deep fakes and all kinds of things.
Speaker:Look, I can actually go live and not be there, but I think there are things like
Speaker:Nancy's in the house, Cyrus webs in the house, James Hicks, like we have inside
Speaker:jokes with, with, with some of these people.
Speaker:I know Cyrus is another Amazon, uh, influencer.
Speaker:He has, you know, he's, he has other people that he interviews that are
Speaker:book authors and like, this is, this is a community that you can build.
Speaker:And I don't think yet, unless, unless last year you're aware that there's
Speaker:any artificial community intelligence, uh, being, being built for, for live
Speaker:streaming, but what in your opinion is, is the future, where's this going?
Speaker:Yeah, sure.
Speaker:I think that's a, that's a great question.
Speaker:And, um, and one that I think about, uh, pretty frequently, um, and something
Speaker:I can share here is just like, you know, there is positive, positive things with
Speaker:AI, um, and I believe that anything that's going to allow you to be more
Speaker:efficient, uh, to be able to allow you to get your message out faster, um,
Speaker:is, is a positive thing, right?
Speaker:I think that every tool and technology that allows us to do that, um, is great.
Speaker:The one thing that, that I'm against is when you use leverage those tools and
Speaker:you remove, uh, the human connection from it, that's, that's where I believe
Speaker:it's, it's the biggest driving factor.
Speaker:Um, where it's like, yes, I can use this too.
Speaker:And I spend every day, five to 10 minutes trying to learn AI.
Speaker:Why?
Speaker:Because we still have to adapt.
Speaker:We have to understand where these tools are going, um, and how to be able to
Speaker:leverage them, but again, for me at the core is always going to be the human.
Speaker:Right?
Speaker:How can I use this tool to better understand?
Speaker:So like the way I leverage AI, um, and there's an AI that I, that I utilize
Speaker:pretty frequently is called Harpa.
Speaker:Uh, that AI, um, is to understand more about my audience, right?
Speaker:Because I don't want to skim through a thousands of comments, but that tool
Speaker:allows me to pull up a video, scan the comments and tell me who's the
Speaker:audience in this video, right?
Speaker:So when you can leverage AI for research, it's beautiful.
Speaker:Um, so like that's how I'm leveraging it.
Speaker:Right.
Speaker:And that's how I'll continue to leverage until things change.
Speaker:Um, but I am a super believer in AI because it's, it makes you more efficient.
Speaker:It makes you be a one person creator, which I've been for a long time.
Speaker:I think I now have a small team, but, um, it allows me to do tasks that before
Speaker:would take me hours and hours and hours.
Speaker:And it speeds up my process of collecting data to come to a kind of conclusion.
Speaker:Um, of understanding like, oh, wow, like this kind of video, this P these are
Speaker:the people that are watching this, right?
Speaker:They're, they're this kind of people there.
Speaker:They enjoy these kinds of things.
Speaker:These are the common words that are being said by hundreds of comments, right?
Speaker:This is the same question as being asked by hundreds of comments.
Speaker:Cool.
Speaker:So now I know that I can leverage that conversation because it's something
Speaker:that resonates with so many people that now when I speak it, what happens?
Speaker:They know, like, and trust me.
Speaker:Why?
Speaker:Because I'm listening and I'm addressing their problems.
Speaker:So, so for me, like I said, um, I'm still new into the whole AI space, but I do
Speaker:dedicate five to 10 minutes every day to learn it.
Speaker:Um, I believe it is positive, but the minute you use it to kind of eliminate,
Speaker:like having the AI work for you to sell your product or do the things that require
Speaker:like that personal heart emotion, even though AI can do empathy, tell me in a
Speaker:story and it can do so many things.
Speaker:Um, it doesn't, it doesn't be this here when you can see my expression,
Speaker:when you can see my eyes, you can see me raise my voice and lower my voice and
Speaker:lean into you and talk to you and lean back.
Speaker:Um, so, so for me, that's where I stand with AI.
Speaker:Um, I use it to understand better who it is I'm trying to serve and what I'm
Speaker:trying to create, um, but then I try to just still be the person that's like the
Speaker:liaison that's in front of it.
Speaker:Um, still doing the hand to hand combat.
Speaker:Love it.
Speaker:Love it.
Speaker:And I think that's so important, right?
Speaker:Because I feel like sometimes, and I think that even when we see these people,
Speaker:whether on the podcast side, whether on the gaming side, they're looking for the
Speaker:easy button.
Speaker:So now everybody's like, Oh, I got this AI thing and I just work for five minutes
Speaker:and you know, money's going to be falling from the sky, dollar bills everywhere.
Speaker:And that's not the case, right?
Speaker:We've got to actually do the work, right?
Speaker:It, I love how you said earlier in the show, right?
Speaker:We have to be constantly learning, right?
Speaker:Chris and I don't stop learning.
Speaker:We're not like, we've arrived.
Speaker:We can stop learning.
Speaker:It's like, what else is new?
Speaker:Right?
Speaker:We were talking before the show, Oh, there's stuff you can use on a PC.
Speaker:There's stuff you can use on a Mac and, and you may not be strong in one of those
Speaker:areas.
Speaker:Like, so how do I get better so I can help others?
Speaker:I agree 100%.
Speaker:We all have our own walks of life and our own experiences that we kind of go through.
Speaker:Um, and I don't, I don't believe in the gym, no Chris nor I, uh, have walked the
Speaker:same path.
Speaker:So, um, you know, I've seen a different tree than you have Jim and so have you
Speaker:Chris, right?
Speaker:So at the end of the day, um, it's those stories and those experiences that it
Speaker:may not be a tech education, but a life education is just as strong.
Speaker:I mean, like books are the best teacher, right?
Speaker:I think I have, I have these two books here, um, which is one is a story worthy
Speaker:and the other one is, uh, the, the coaching habit, right?
Speaker:Um, less ask more and change and change the way you lead forever.
Speaker:Right?
Speaker:So I think that we can learn so much from people in the past.
Speaker:Um, and I believe that we're so focused on the future that we forget, like the
Speaker:experiences that are left behind, um, and what we can learn so much from, because
Speaker:the way we respond as humans is still the same.
Speaker:Um, and what we, what we kind of relate to is still the same.
Speaker:So we'd like to be heard, right?
Speaker:People like the way we speak and the things that we inspired, we, we're all
Speaker:chasing growth.
Speaker:Um, and I believe that, you know, there's so much to learn.
Speaker:Like, like I said, so I'm a hundred percent glad that you guys are on the same
Speaker:page of this, like forever being a student to the game and understanding that it's
Speaker:just, it's a lifelong journey.
Speaker:Yeah.
Speaker:I mean, I, I'm a big believer and I know Chris has heard me say this before that
Speaker:once we stopped learning, we start to die.
Speaker:And that's why for me, I'm almost afraid to retire.
Speaker:Cause like, then what am I going to do?
Speaker:Right.
Speaker:Unless I'm going to go learn something else, like, you know, how to, uh, mow
Speaker:my yard or something like that.
Speaker:But, um, so you, so, you know, we should add this to the carousel, but you
Speaker:mentioned story worthy.
Speaker:What, what was the other book?
Speaker:Uh, the other book is called the coaching habit.
Speaker:The coaching.
Speaker:Okay.
Speaker:Yeah.
Speaker:So I'm going to, I'm going to work on that while Chris, uh, talks to you some more here.
Speaker:So, um, one of the things that whenever I'm working with podcasters and
Speaker:live streamers, we talk about niche.
Speaker:We talk about niching down.
Speaker:We talk about how important it is to not try to be everything to everyone.
Speaker:Um, but to really in, you talked about the super fan concept with, uh, with
Speaker:Pat Flynn and everything when you're working with, uh, with, with your community.
Speaker:Um, how important is it to, to be niche?
Speaker:It's extremely important.
Speaker:Um, and especially in the early stages, right.
Speaker:Um, because I believe that over time you do have the opportunity to be able
Speaker:to expand and broaden.
Speaker:Um, and I believe that most people, especially gamers or even business people
Speaker:do it vice versa, they try to go broad.
Speaker:And as they go broad, they try to shrink it up.
Speaker:Um, and it should be the other way around, right?
Speaker:How can I find the small pool of people that are interested in what I'm interested
Speaker:in and then from those small pool of people, whether it be two, three, four,
Speaker:five, I say this all the time to gamers, like don't discredit the two viewers
Speaker:that you have on your stream, right?
Speaker:Get to understand why are these two people showing up every time you go live?
Speaker:Why are, why are these two people, the ones that are liking your Instagram,
Speaker:liking your Twitter, like ask them those questions.
Speaker:And I, and I believe that we discredit that because it's not an in-person,
Speaker:and I use this analogy every time.
Speaker:Like if I put 20 people in here, I'm, I'm it's, it's, we're going to be tight.
Speaker:Um, and I think we forget that like 20 people, you know, um, and I believe
Speaker:it was Doc Rock and I can't, I can't remember exactly how he, how he positioned
Speaker:it, um, but it was just like the level of people that you have, like if you have
Speaker:20 people, that's like a small cafe and it just increases from there.
Speaker:So it's, it's just like, once you understand that, like starting small
Speaker:and figuring out what is that problem that that person's having, it naturally
Speaker:allows you to expand, right?
Speaker:Um, so I always, I always say when I'm talking to gamers, it's like, let's,
Speaker:let's first uncover these things, right?
Speaker:The first thing that I said before you can know what you do, you need
Speaker:to know why you do it, right?
Speaker:Um, so, and, and you, in order for you to know why you do it, you need to know
Speaker:who that person is that you're doing it for.
Speaker:Um, so that's where like the first kind of conversation, whenever I do a coaching
Speaker:call, that's like the, the first thing that I asked is like, Oh, you know, I
Speaker:love, I love, I love to game.
Speaker:I'll just say why.
Speaker:Right.
Speaker:And I, and I dive deep on that.
Speaker:Why?
Speaker:Right.
Speaker:Because the minute you start uncovering, it goes from just like a gaming, uh,
Speaker:because I just enjoy it.
Speaker:It's like, no, I like, I want to turn it into something because I want to support
Speaker:my family and have control over my life.
Speaker:Okay.
Speaker:Now we're getting somewhere.
Speaker:Right.
Speaker:So, so how can we, how can we leverage that?
Speaker:So sometimes, and I think you think about this, right?
Speaker:Companies use a MVP product, right?
Speaker:Small test pool, right?
Speaker:Beta groups.
Speaker:Why?
Speaker:Why, why do companies do beta groups, right?
Speaker:And do a small group before they launch it out to bigger people?
Speaker:Because they need to understand the flaws.
Speaker:They need to understand the struggles, the pain points, what's happening here.
Speaker:Because if 10 people are having the struggle, then a hundred people
Speaker:will have those same struggles.
Speaker:Um, so, so that's where I always say like start small and then branch out.
Speaker:Right.
Speaker:Like, especially when you're talking about like YouTube, let's take, for example,
Speaker:like I think media, right?
Speaker:Maybe people don't know there, but you know, initially they started with a small
Speaker:group of people, right?
Speaker:Doing tech review and just for a certain type of creator.
Speaker:And then it expanded to where now they're in this huge ecosystem where it's like,
Speaker:they're no longer serving a real estate agent.
Speaker:They're no longer serving, you know, a pool, a pool company.
Speaker:Like now they're just a whole ecosystem.
Speaker:So it now opens up the field for somebody to come in and say, well, think media is
Speaker:not going to serve real estates there.
Speaker:They may serve it abroad, but I can come in here now and serve that real estate
Speaker:market and serve that void where it's like, I'm no longer, I'm not competing
Speaker:with Think Media, but I'm actually a companion to them because I'm able to
Speaker:serve a certain pool of people that they can't serve.
Speaker:So I always believe small and, and, and small is like, for me, it's like one
Speaker:person dialed into that one person.
Speaker:And once you find that one person, you literally can duplicate them over and
Speaker:over again, until you build a massive audience and then you can branch out and
Speaker:build other products and serve other communities and serve other industries.
Speaker:But for me, niche is always going to be down up as opposed to big and then go small.
Speaker:Yeah, a hundred percent.
Speaker:And it's, it's a good thing that you ha you don't have that many viewers or
Speaker:subscribers when you first start, because you're going to, you're going to screw up.
Speaker:You know, you it's like,
Speaker:Jim and I will go back to our first time we did a show and it's, man, it's cringy.
Speaker:You know, it's bad, man.
Speaker:And it was like the first time we did a podcast and how many times you said,
Speaker:uh, you know, whatever.
Speaker:And so we do that because it's like, okay, look where we're at now.
Speaker:Okay.
Speaker:And, and how we grew and back then there wasn't, there wasn't that
Speaker:many people watching or listening.
Speaker:They may go back to that.
Speaker:That's okay.
Speaker:You know, we're not going to, we're not going to take that stuff down, but
Speaker:it's good that you start small because you need to get the reps in, right?
Speaker:You got to, you got to get used to doing what you're doing.
Speaker:You can't just show up with, uh, with the road pod mic and, uh, the,
Speaker:the amazing background and, uh, go the TS four hub that you just brought on
Speaker:Amazon, all the stuff we have loaded in the carousel and you notice Amazon.
Speaker:I mentioned that.
Speaker:Um, but you, you know, you don't, you don't wake up like that.
Speaker:You got, you have to, you have to get in and go and put in a rep and, you know,
Speaker:you don't go to the gym and come back shredded, you know, you got to, you got
Speaker:to, you know, got to be consistent and do that.
Speaker:So it's actually a good thing that when you start out, you know, if we started
Speaker:out and all of a sudden we had, you know, we woke up and we had 5,000 subscribers
Speaker:on our YouTube channel, we wouldn't be ready.
Speaker:Right.
Speaker:Amen.
Speaker:Right.
Speaker:And it wasn't meant to be, you know, so let's just, let's just roll with what we
Speaker:got, man, I love this.
Speaker:Yeah.
Speaker:And it's the thing is like in the beginning you're doing, you're focusing on
Speaker:quantity because you're learning just like you said, right.
Speaker:And then as you progress where you guys are now it's quality because you
Speaker:focus on growth.
Speaker:Um, so, and you know, there's always a conversation of like, you can, you can
Speaker:do both, but in the beginning it's super encouraged to do quantity.
Speaker:Um, so that way you could, like you said, just get those road, those bumps out the
Speaker:way, I think the other day I was spending time just, uh, again, just looking through
Speaker:all the videos that I've created on my channel and really trying to understand
Speaker:like, where are people dropping off?
Speaker:Where do I lose people's interest?
Speaker:What are the things that I can do?
Speaker:And I, and it had to go through those moments where it's like, this is like a
Speaker:video three years ago, it's very like, I can't watch it, um, but I need to, but I
Speaker:need to like look at it.
Speaker:Um, but it's, it's a great, at the same time you feel embarrassed from looking
Speaker:at it, but it also kind of makes you feel to where it's like, wow, like when I was
Speaker:in that stage, I didn't believe that I can get where I am now, right.
Speaker:I didn't have the confidence that I have now.
Speaker:So you can also leverage that.
Speaker:And a lot of times I use it as a tool.
Speaker:Like when somebody joins my email list, like the first email that I give them, it's
Speaker:like, go and check out the first video that I made as embarrassing as it is.
Speaker:Go look at this first video that I made where I didn't know anything.
Speaker:I just decided to turn the camera on.
Speaker:Like I'm, I'm so blown out.
Speaker:Like there's this, um, just like so much brightness, the lights have a big window.
Speaker:Like it's, it's crazy.
Speaker:Um, but if I didn't start that and I didn't press record and I didn't feel confident
Speaker:to say like, I got something to share.
Speaker:I wouldn't be here with you guys here today.
Speaker:And I believe that a lot of people don't start because they have either
Speaker:imposter syndrome or they feel that they're not perfect enough.
Speaker:When at the end of the day, it's like, if you've got a message to share, share
Speaker:it as you, as you share it, you'll develop it and people will start to gravitate
Speaker:towards it and then you'll start to see that like your shakes of being on camera
Speaker:and feeling comfortable, um, will start to dissipate because like it just becomes
Speaker:natural.
Speaker:Um, so yeah, I am a hundred percent in agreement with you of just like, you
Speaker:just got to start.
Speaker:Yeah.
Speaker:Yeah.
Speaker:This, I mean, this has been amazing.
Speaker:I mean, just, and I love how you, you talk about that too, cause like when I've
Speaker:done digital marketing, you know, classes for small businesses, right?
Speaker:You, you kind of ask that question.
Speaker:Who's your, who's your target audience and say everybody?
Speaker:Well, if it's everybody, it's right.
Speaker:Right.
Speaker:It's gotta be somebody specific in mind.
Speaker:And you say, well now wait a minute, you know, it's like, is, is a guy going
Speaker:to buy the product you're selling?
Speaker:No.
Speaker:Okay.
Speaker:Well now we've eliminated guys and you start getting into, you know, is it, okay,
Speaker:it's women.
Speaker:Well, what age are they?
Speaker:Oh, so let's focus on that.
Speaker:Right.
Speaker:And, and not try to like, Oh, I've got to get all these followers and subscribers
Speaker:and you know, the vanity metrics.
Speaker:Yeah.
Speaker:Pat, Pat Flynn is amazing.
Speaker:Are you know, super fans and just that whole mindset applies everywhere, right?
Speaker:Applies to gaming.
Speaker:It applies to business.
Speaker:And I think, uh, I think the biggest thing and Chris and I both run into this
Speaker:and I would like to hear if you've seen this as well is, well, one of these people
Speaker:like, well, I post this stuff on LinkedIn, but nobody ever engages with me.
Speaker:And then we asked the question, do you engage on other people's content?
Speaker:Well, I don't have time for that.
Speaker:Yeah.
Speaker:Well, then why should they have time for you?
Speaker:I mean, have you seen that as well with like, whether it's working with gamers
Speaker:or, you know, they're just like, I don't got time to talk to these people or.
Speaker:It's probably very like, you see it a lot.
Speaker:Um, and that's where it's like, the biggest focus for me is that mindset shift
Speaker:where it's like, it's just all about them.
Speaker:And I think that's the, that's the thing where it's like, they'll, they'll post on
Speaker:Twitter, they'll, they'll post on Instagram.
Speaker:It's just like, follow me, come check out my stream.
Speaker:I'll look here or they'll like pop into somebody's stream just to get them to
Speaker:follow back.
Speaker:Um, so, and that's the disconnect where it's like, um, a long time ago, I think
Speaker:Gary V dropped the video maybe several years ago, like 2015 or 16 called the
Speaker:dollar 80 strategy.
Speaker:And, um, to this day, I, I leverage that, um, you know, because what it is, is that
Speaker:is you spend, you know, one, you spend, you get, uh, you get 18.
Speaker:It was like, initially it was like for Instagram, you would get 18 hashtags.
Speaker:Uh, you would go ahead and spend one minute and you would click on each
Speaker:hashtag, find, find three people that kind of are in the same space as you
Speaker:or resonate with you and you would leave a genuine comment and you would do that
Speaker:on three of their posts.
Speaker:And if you do that every single day and you did that, you would naturally just
Speaker:build people curious to be able to check you out and want to go from there.
Speaker:Um, so I do that now.
Speaker:Um, and I believe that that's where the disconnect is that it's like, okay, how
Speaker:can I, like you said, how can I expect people to want to exchange their time,
Speaker:something that they didn't ever get back to engage in my, in my, in my common
Speaker:content.
Speaker:But other than that, I won't spend time doing, doing that for others.
Speaker:Um, so, and that's where relationships comes into hand.
Speaker:And I think that when you give without having expectations, um, which is very
Speaker:rare in the gaming space, there's always something that you're giving, hoping to
Speaker:receive, whether it be a like a subscribe or retweet, uh, you know, a shout out.
Speaker:There's a lot of that.
Speaker:Um, and I think we're just now in the gaming space getting past the
Speaker:follow for follow or shout out for shout out.
Speaker:You still see it around, but, um, it's just, it's just a, uh, there's just a
Speaker:huge disconnect.
Speaker:Um, and I believe that there's not enough education around, like the key is to
Speaker:build relationships, get to know other people, build connections, get collaborate
Speaker:with other people.
Speaker:And I believe that a lot of gamers, they try to go at it alone.
Speaker:And this was me as well.
Speaker:Um, until I felt like I was like, you know what I need?
Speaker:I can't go out this journey alone.
Speaker:Like I need to either mastermind with people.
Speaker:I need to talk to certain people.
Speaker:I need to get connected with, I need to look around because I know that there's
Speaker:certain things that it's like, if I'm constantly just doing this on my own, I'm
Speaker:not going to grow because I'm going to constantly look at things from my lens,
Speaker:as opposed to getting outside experience that, that, that we need.
Speaker:But yeah, especially for the gamers, it's something you see every day.
Speaker:They just post and ask why I'm not getting engagement.
Speaker:Uh, why are people not engaging?
Speaker:Well, one, you're not spending time engaging other people, but you're also
Speaker:not studying what the people who are getting engagement are doing.
Speaker:Um, and that's something that it's, it's a balance where like, there's moments in
Speaker:my day where like, I'm just browsing social media casually, right?
Speaker:Um, but there's times in my day that I'm just like, I'm browsing social
Speaker:media with intentionality, right?
Speaker:I'm like, why, why did I, why did this thumbnail stop me?
Speaker:What, why did this title capture my attention?
Speaker:Right.
Speaker:Oh, what did they say in the first three seconds?
Speaker:Like, how did that capture my attention?
Speaker:Um, why am I scrolling Instagram and like, why did I stop that?
Speaker:Why did I share it?
Speaker:Why did I comment?
Speaker:Right.
Speaker:And I look at those, those kind of like viewer signals of like, who am I?
Speaker:Like, I'm probably my perfect target audience.
Speaker:So how am I engaging with social media?
Speaker:How am I engaging with content?
Speaker:And when we can look at that and be intentional with like leveraging social
Speaker:media, because it can consume you, right?
Speaker:You can go through the endless scroll of social media, but when you flip your mind
Speaker:and it's almost like, once you see it, you can't unsee it.
Speaker:Like, it's just like, once you start analyzing content, you just start
Speaker:analyzing and you start looking at it.
Speaker:It's like, oh wow.
Speaker:Like, that's why that made me laugh.
Speaker:Um, that's why it made me emotional.
Speaker:That's where it brought me to there.
Speaker:So I think that sometimes we're so focused on creating new content that we
Speaker:forget to analyze the tons of content that's being produced every single day
Speaker:and analyzing to see like, why is that working?
Speaker:Why are people responding to that?
Speaker:Why, instead of saying like, oh wow, that's the most craziest video.
Speaker:Why did that get a million views?
Speaker:Study it.
Speaker:Why, right?
Speaker:Why did it get a million views?
Speaker:Ask that question instead of trying to bring hate down or saying like that
Speaker:person doesn't deserve it, right?
Speaker:But obviously what they created resonated with a lot of people and it hit, it hit
Speaker:somewhere where like they felt to share it, to comment, to like it, regardless
Speaker:of how silly it was, um, and I think we discredited that, that we can leverage
Speaker:other creators in our space, in other spaces and learn from their content and
Speaker:their successes because they're also going to have content that flops.
Speaker:Why did that flop?
Speaker:Oh wow.
Speaker:Like what they're doing in that video is what I do in almost all my videos.
Speaker:No wonder I get no likes, no shares and no comments.
Speaker:Right.
Speaker:So it's like, so you gotta have that self-awareness to look at your own
Speaker:content and be okay with like understanding, like, Hey, what you created
Speaker:didn't hit the mark.
Speaker:It's okay.
Speaker:Right.
Speaker:But now analyzing other people's content, you try one new thing.
Speaker:Hey, instead of me doing this in the beginning of my video, I'm going to do
Speaker:this, um, and may I never ask a question in my content or ask the audience to
Speaker:give me their opinion, maybe I should try that and I'll get more comments.
Speaker:So, um, I've just been now in this phase of like, just trying to be a better
Speaker:understanding of how the, the audience reacts.
Speaker:Um, and I believe that that's the key.
Speaker:I haven't unlocked it.
Speaker:Um, but it's definitely been something that's been true to top of my mind of
Speaker:like, you know, I'm growing, but like, could I grow more if I understood who
Speaker:was that's, that's watching the constant.
Speaker:Could I grow more if I knew that, um, certain things that I say in my videos,
Speaker:actually get people to go away.
Speaker:Right.
Speaker:Um, and then I can remove those things.
Speaker:And then not only do I become a better communicator and a better creator of
Speaker:content, but I'm also giving a better experience to the viewer on the other
Speaker:end, to be able to enjoy the content better, because I'm taking the time to
Speaker:realize when they're telling me.
Speaker:They jumped off this video.
Speaker:Uh, they didn't, they disliked it.
Speaker:They didn't comment.
Speaker:They watched one video and left.
Speaker:They didn't watch multiple videos.
Speaker:Um, so I think that we just need to be a student and study content.
Speaker:Um, not just engaging with other people, but studying how they're producing
Speaker:content and, and learning from the successes and the failures.
Speaker:So, yeah.
Speaker:I mean, it's curiosity, right?
Speaker:And it's, it's at the core of, of being a lifelong learner.
Speaker:And, and it's like, I think to your earlier point, how many times do you
Speaker:look at something and just, and you immediately, I don't want to use the
Speaker:word hate, but you immediately just kind of put shade on it and just kind of like,
Speaker:why does this, you know, and you just sort of like, cause you're, you're thinking,
Speaker:well, I would never do that instead of going, is there something that's being
Speaker:done here, you know, and that doesn't mean like if somebody's doing some silly dance
Speaker:on Tik TOK, you got to start dancing.
Speaker:But is there something in the way they're editing it?
Speaker:Is there something is in the sound?
Speaker:Is it being delivered in a certain way that maybe you can take and add to
Speaker:something that you're already doing, not changing your, you know, your, you know,
Speaker:things completely, but if it's going to add to your arsenal in terms of your,
Speaker:your ability to serve your, uh, your community, why not be curious about it?
Speaker:And to your point, test it out.
Speaker:I mean, that's the great thing is there's really no rules to this stuff, right?
Speaker:And man, it's the biggest secret that I've ever learned is that, especially when
Speaker:it comes to social media, nobody is watching your content specifically all the time.
Speaker:So because you posted something today, doesn't mean you need to create something
Speaker:new tomorrow, take what you created yesterday and post it again tomorrow.
Speaker:Right.
Speaker:Um, and sometimes that's, that's what it takes to get the right people to be able
Speaker:to see it.
Speaker:So we've built this catalog of content, um, that we're just always on this
Speaker:hamster world of like, we got to create something new.
Speaker:No, how can I take what I created last year?
Speaker:We purpose it, bring it back to light, shape it in a different way and put it out
Speaker:there.
Speaker:Um, right.
Speaker:And, uh, one of the biggest things that, um, that, um, that I'm seeing a trend
Speaker:and a shift in YouTube is that it is swapped.
Speaker:Long form content is going towards more home-based, not search-based titles and
Speaker:shorts.
Speaker:There's a huge opportunity for education channels where shorts are going more
Speaker:search-based, right?
Speaker:So using search-based titles in shorts and using more humanized titles in, in
Speaker:long form.
Speaker:So you start looking at those, at those, at those shifts in there where it's like,
Speaker:okay, how do I get maximum visibility?
Speaker:It's like, people want to learn something, but you got to think about again, viewer
Speaker:signals, how are people consuming content?
Speaker:When you're, you're, when you get on YouTube or any social media platform,
Speaker:you're not, how often do you use the search, the search bar, unless you're
Speaker:actually trying to seek an answer.
Speaker:Most of the time you're scrolling and the, the, the platforms know you well enough
Speaker:based on your activity and how you interact with the platform to try to feed
Speaker:you something you're going to enjoy.
Speaker:So when we start thinking of our content of like, okay, I'm going to make this,
Speaker:this piece of content, but how can I interrupt that person on the other side
Speaker:and get them interested to want to click?
Speaker:Um, and just recently, I think maybe like four or five days ago, um, I came to this,
Speaker:this kind of realization of like the ADA principle that's used for sales copy and
Speaker:writing, right?
Speaker:Attention, interest, desire, action.
Speaker:Um, it's something that's, that's, that's proven to work, right?
Speaker:It's a great way to be able to get people to want to take action.
Speaker:So, um, for me, my new experiment is to use that principle in scripting videos,
Speaker:right?
Speaker:Of like, okay, how can I grab attention?
Speaker:Well, that's my thumbnails and that's my titles, right?
Speaker:I need to capture their attention, right?
Speaker:And not just on like a how to type of thing, but like, how can I showcase in
Speaker:this thumbnail and this title that they're going to be interested in, in what it is?
Speaker:Like really capture attention.
Speaker:I know what you want.
Speaker:And then as soon as the video starts getting their interest, getting them
Speaker:interested into the content, not by saying, Hey, my name is last Curry.
Speaker:Welcome back.
Speaker:Uh, you know, here's my bright.
Speaker:No, how can I instantly get them interested and then desire to want to
Speaker:watch the rest of the video?
Speaker:And then once I get them to desire the video, then to get them to take action
Speaker:on what it is that I want them, whether it be teaching them how to set something
Speaker:up or just to take action on listening to this story.
Speaker:And it's just like, so for me, that's kind of like my new experiment of, uh,
Speaker:really leveraging that to really get me thinking about like, before I even
Speaker:create a video, I need to think about my packaging, right?
Speaker:Because at the end of the day, it doesn't matter how good my video is going to be.
Speaker:If I can't even paint the picture and, and, and give them interested
Speaker:enough to even click, right?
Speaker:Um, so a lot of times, you know, and, and like I said, I'm not saying this
Speaker:is something I've been doing forever.
Speaker:This is something I'm just learning as I go through this journey, right?
Speaker:Because I've been on the other side of it where I just create, because I'm like,
Speaker:the more videos I get out, the more views I'm going to get, uh, you know, just
Speaker:need to create, just create, create, create, create, create, and not thinking
Speaker:about anything and not adapting to consumer behavior and how they were
Speaker:interacting with the platform, right?
Speaker:YouTube used to be heavy search.
Speaker:People still will search, right?
Speaker:Um, but you also think about the viewing behavior.
Speaker:I look at myself, I get on YouTube and I just scroll and I'm like, oh, wow.
Speaker:Watch that.
Speaker:Watch that.
Speaker:So guess what?
Speaker:That's on the home feed.
Speaker:That means that I'm not actually looking for that, but that person who created
Speaker:that content and YouTube understands the things that I'm interested in and the
Speaker:season that I'm in, right, to be able to say you're interested in that.
Speaker:So now that's where my focus has shifted to really take the time to really spend
Speaker:on all I want to do is to improve my ability.
Speaker:And that's, that's the one thing I want to work on my videos is just
Speaker:thumbnails, titles and hook.
Speaker:How can I improve those even marginally?
Speaker:Just, just getting people to the 32nd mark at about 70%.
Speaker:How can I do that?
Speaker:How can I get more people to click?
Speaker:And then naturally I can then progress through the video and start improving it
Speaker:to give my viewers a better, a better experience.
Speaker:So, um, yeah, I just think that it's like, when we spend time focusing on like,
Speaker:why does this piece of content matter to the person that I'm trying to serve?
Speaker:Why would they watch it?
Speaker:Um, and you have to be also look at your own content with like your own eyes and,
Speaker:and, and look at it, you like, you know, your content is not always going to be
Speaker:the great, the greatest, right?
Speaker:I always think of us like, like me looking at my content, it's like my mom
Speaker:looking at my content, right?
Speaker:It's like, oh, it's great.
Speaker:Awesome.
Speaker:Right.
Speaker:It's like, there's, there's no wrong.
Speaker:You can do right, right.
Speaker:It's a gold star.
Speaker:And, um, and we have to look at that and say, like, let me take a step back and
Speaker:look at this, would I share this?
Speaker:Would I comment on it?
Speaker:Would, would I go ahead and watch this all the way through?
Speaker:Right.
Speaker:Um, and a lot of times we don't think like that, um, but it really changes you
Speaker:and how you approach content creation, how you approach, uh, like building a
Speaker:community and building a business when you truly, truly try to do everything in
Speaker:your power to understand that other person that's trying to watch that piece
Speaker:of content and naturally, once you understand them better, your hooks
Speaker:improve, your, your storytelling improves the things and they naturally just
Speaker:progressed through your journey of like, man, like this person gets me.
Speaker:I want to check out more of their content.
Speaker:I want to subscribe.
Speaker:Oh, what do they have?
Speaker:What are they offering?
Speaker:Oh, they do coaching.
Speaker:Oh, they, oh, they have this.
Speaker:So like, and I think we forget that there's, it's just like, we go
Speaker:straight to selling and it's like, let's, let's first understand like, what's
Speaker:the messaging that's going to work best.
Speaker:Um, and I think that now, and I know I'm going crazy long with this, but, um, the
Speaker:biggest thing now is like, if you make content for like Instagram or shorts or,
Speaker:you know, Tik Tok and organically, it gets a lot of engagement, it's primed for ads.
Speaker:Right.
Speaker:Um, so it becomes a testing ground to be able to understand where it's like,
Speaker:instead of you spending hundreds of dollars on running advertising on a
Speaker:content that you haven't proven, if it does well organically and people are
Speaker:naturally engaging with it and commenting and sharing it, just imagine what you,
Speaker:what the amplification you can do to it.
Speaker:Once you put it in front of an ad, you've already tested it.
Speaker:It already works.
Speaker:Um, so again, it, but you can't get there if you don't understand who the viewer
Speaker:is and who that audience you're trying to serve, because you'll never connect
Speaker:that message that's going to hit home and get them to take that next step.
Speaker:So, um, it's, it's ever evolving, but I realized now that it's, it's not about me.
Speaker:It's not about what I want to create.
Speaker:And it's about who that person is.
Speaker:Um, that was a hard pill to swallow.
Speaker:Um, because, you know, I thought I knew it all.
Speaker:Um, I thought, I thought I knew exactly what was needed.
Speaker:Um, and what I thought they needed was completely wrong.
Speaker:Um, and, and it saved me a lot of time.
Speaker:I spent, I wasted a lot of time trying to create something that I thought was
Speaker:needed.
Speaker:Um, and then the minute that I started to listen, it just made the process a lot
Speaker:easier.
Speaker:There was no like pushback.
Speaker:It was like, wow, I needed this.
Speaker:I'm like, yeah, I've been listening.
Speaker:Um, so it's just, it's just a great opportunity to just spend more time with
Speaker:your audience and learn who they are.
Speaker:Yeah.
Speaker:And, and when you're doing this short form video, right?
Speaker:These shorts that are minute or less.
Speaker:And I know Chris and I, and Chris has been doing a really good job and I'm, I'm
Speaker:trying to get as, as good as, as him, but I know I never will because I'm
Speaker:perfectionist, but that whole point of, right?
Speaker:Nobody cares who you are.
Speaker:Get to the point.
Speaker:If they want to know who you are, if your content captures them, they're
Speaker:going to go check you out.
Speaker:Then they can go find that the, like the intro video on your channel, where you
Speaker:talk about who you are instead of like, feeling like, Oh, I got it.
Speaker:I got to say who I am in the first 10 seconds of the 60 or 59 seconds that I
Speaker:have.
Speaker:Right.
Speaker:And by the way, I don't get it.
Speaker:And, and, and, and really the sweet spot is like 34 seconds.
Speaker:Right.
Speaker:So, so it's like, if, if you can, um, and, and I believe that it's like, it all
Speaker:based on the type of content you're making, right?
Speaker:Is this, is this piece of content you're creating meant the goal for discovery?
Speaker:Is it meant for community or is it meant for sales?
Speaker:And I think that once you establish the goals of that piece of content, it makes
Speaker:it easy to understand like the, like how you approach it and how you do it.
Speaker:If it's a discoverable piece of content, you really, it's for people who don't
Speaker:know you, so you really want to make a good impression.
Speaker:So you really want to make sure like it's highly edited.
Speaker:It does right into the content.
Speaker:But when you go to something more of a community piece, you can be a little bit
Speaker:more laid back because these are transparent moments.
Speaker:This is where you're trying.
Speaker:These people know you and now they just want to get to know you deeper.
Speaker:And then same thing for sales, right?
Speaker:It there.
Speaker:So I think there's different levels of pieces of content and each piece of
Speaker:content needs to have a goal.
Speaker:And then it makes creating the content a lot easier because you have that in mind.
Speaker:Like, okay, this is not really going to get a lot of views, but it's really going
Speaker:to get people to understand what we're about here at Dealcasters, right?
Speaker:Um, or like, Hey, this is not going to be a lot of views, but it's really going to
Speaker:get people to want to head and work with us to do, to do their remote production
Speaker:and to get them to know us.
Speaker:So we're not worried about getting millions of followers, but this video
Speaker:right here is focused on getting a scene by five, 10,000 people because we want
Speaker:to start that new journey again with that new person.
Speaker:So, um, I think that's a big component of it, of understanding, like, what's
Speaker:the actual goal of the individual content.
Speaker:But yeah, it's, uh, you can't, you can't really be sharing like who you are
Speaker:because people don't want to know that unless that's the goal of that piece of
Speaker:content.
Speaker:And that's the crazy thing too is, is, you know, you know, you mentioned we're
Speaker:remote producers and the whole reason why we did this show was because we wanted
Speaker:to display that we were remote producers.
Speaker:And then it kind of, you know, turned into this, this thing.
Speaker:But the day I got a call from a now client and he said, uh, the episode you
Speaker:did, it was episode 38, it was with Kirk Nugent, you guys did this and you pulled
Speaker:in this, I want that how much.
Speaker:Yeah.
Speaker:That's when it clicked for me.
Speaker:That's when I was like, I wasn't even like, that wasn't even the intention.
Speaker:Like it was just like, okay, we're having, uh, this, you know, Kirk Nugent and I
Speaker:know you've been on his show and we're going to do this, you know, whatever.
Speaker:We're going to have a conversation.
Speaker:Hopefully it's going to serve our audience.
Speaker:And boom, I get a client out of it.
Speaker:And that's, that's what I think people don't realize.
Speaker:It's like, you don't necessarily have to hard sell.
Speaker:You just have to show up and serve.
Speaker:And that's what you, sir, are doing.
Speaker:And for those that are still hanging out, you're welcome.
Speaker:And you can enjoy a lot more Alaskury.
Speaker:There's his, his link on the screen.
Speaker:Please go to Alaskury.com slash links and you can connect.
Speaker:I've never seen so many places to be, to connect with anyone.
Speaker:Um, you can follow him on all of the tubes.
Speaker:I thought we had all the tubes.
Speaker:You have more tubes than we do.
Speaker:You've got more tubes, more tubes for us to explore.
Speaker:Yeah.
Speaker:You know, we're going to add rumble soon.
Speaker:So, okay.
Speaker:All right.
Speaker:Yeah.
Speaker:You can go live streaming on rumble as well.
Speaker:I think.
Speaker:Yeah.
Speaker:I think, I think it's a, it's a platform to kind of keep on the radar.
Speaker:Um, I think it's still, I think it's, uh, in the early stages of like where
Speaker:YouTube was back in 2016, I think it's not really developed yet.
Speaker:Um, but I think it is, it is a platform to just keep your eye on and, and maybe
Speaker:spend some time reproducing content that you post elsewhere on there.
Speaker:Um, there could be an audience for you.
Speaker:Awesome.
Speaker:Well, Anthony, can I call you?
Speaker:I feel like I, it was like, I only know you as Alaskury.
Speaker:Yeah.
Speaker:And it's all, it's all part of my name.
Speaker:I think, I think they, they all work.
Speaker:So if you want to call me Anthony, you want to call me Santana.
Speaker:You want to call me Alaskury.
Speaker:All of them work, man.
Speaker:Just, just don't call me for dinner.
Speaker:Yeah.
Speaker:That's it right.
Speaker:Late for dinner.
Speaker:I'll never be late for dinner.
Speaker:Okay.
Speaker:That's probably the one meal I'm always early for.
Speaker:Yeah, man.
Speaker:Thank you so much for delivering so much value to this audience, man.
Speaker:Um, just incredible stuff and an amazing story that you shared as well.
Speaker:The, the whole origin story of, of, you know, saved by the Xbox.
Speaker:Well, not saved by the Xbox, but yeah, you know, you know what I mean.
Speaker:But, uh, and everything about it.
Speaker:And certainly you've made some fans here, Nancy Cyrus and others, uh, as well.
Speaker:So we appreciate you being here, man.
Speaker:Thank you so much.
Speaker:Man.
Speaker:It's been an honor.
Speaker:Uh, this has been something I've been wanting to be a part with you guys and
Speaker:collaborate with you guys so much.
Speaker:Um, thank you for like expanding my mind just from your questions and the things
Speaker:you really made me think deeper, even about the things that I'm doing.
Speaker:Um, and I think that's where collaboration comes ahead.
Speaker:So it's been an honor.
Speaker:Um, and I'm just grateful for this opportunity.
Speaker:Yeah.
Speaker:Thank you.
Speaker:And for everyone else, don't fear the gear.
Speaker:Thanks for listening to Dealcasters.
Speaker:Congratulations.
Speaker:You've taken another step forward in your content creation journey.
Speaker:Please don't forget to hit the subscribe or follow button here in your favorite
Speaker:podcast player so you can be reminded every time we drop an episode.
Speaker:We love hearing from our listeners and viewers.
Speaker:And if you're wanting to watch our shows live on Amazon, feel free to follow
Speaker:Dealcasters live as well as Dealcasters.live.
Speaker:Follow us on Twitter or subscribe to our YouTube channel, where we also
Speaker:include added content that you cannot find anywhere else.
Speaker:If you have questions about this episode or have something you want us to review,
Speaker:you can also email us at Dealcasters at Dealcasters.live.
Speaker:Thanks again for listening.
Speaker:And you know the deal.
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