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Get ready to level up your game with the one and only Jeff Sieh! Jeff drops knowledge bombs left and right, revealing his top-notch strategies for crushing it with Live Streaming, Podcasting and even Pinterest?! YUP. He's the real deal, folks—a master of visual marketing who's ready to unleash his secrets and take your brand to the stratosphere!
Picture this: captivating profiles, awe-inspiring content, and an audience that's hooked on your every move - even when you’re carving wood! (um, wut?) Jeff spills the tea on how to optimize your profiles, create content that turns heads, and build an online presence that makes your competitors green with envy.
You don't want to miss this, folks! Get hyped, because this episode is EPIC!
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Mentioned in this episode:
SMNL 30 sec ad
Would you please welcome the head beard of a social media news live and he's Jeff C.
Speaker:You're not.
Speaker:Please welcome Mr. Jeff C. How are you, sir?
Speaker:Thank you so much for having me.
Speaker:Oh my gosh.
Speaker:Ladies and gentlemen, the beautiful, gorgeous gentleman in the center of your screen does
Speaker:a lot of things.
Speaker:And one of the, one of the things that I really enjoy about Jeff C. is the way he orchestrates
Speaker:a live show and a podcast and really kind of takes it as the center of one thing and
Speaker:then pulls it apart and turns it into like hundreds of other things.
Speaker:And, you know, we, we try to do, we try to emulate a lot of things with content creators
Speaker:that we admire, Jeff being one of them.
Speaker:And so having him on our show for the second time is, is something that I'm, I'm stoked
Speaker:about.
Speaker:Jeff, I know you're, you're, you're starting a course for people for Descript to learn
Speaker:Descript, sort of a one-on-one, a one-oh-one I should say.
Speaker:And you know, really kind of like a beginner type of deal, right?
Speaker:And I think you being someone that has started live streaming before the webcam was even
Speaker:invented and, and doing this for so long, sometimes you forget, right?
Speaker:There's this thing called a curse of knowledge where you, you, you have all of this technique
Speaker:and all of this, you know, all this stuff that you've done over the years and you just
Speaker:kind of assume everybody knows everything.
Speaker:And you know, now you're in this situation where you're years along and there has been
Speaker:changes, but there's some things that really haven't changed about live streaming and putting
Speaker:together a show and putting it together a podcast.
Speaker:So someone who is just getting into this thing and they see all of this stuff and they
Speaker:see what Jeff C's doing, what Monty Weaver's doing, what Jim Fuse is doing, what all these
Speaker:people are doing, Ross Brand is now in the, in the, in the chat on, on Facebook as well.
Speaker:So when we put aside the curse of knowledge and we say to someone, hey, here's where you
Speaker:start.
Speaker:Here's, here's where you start.
Speaker:Here's the first thing you need to think about doing before you put together the Jeff C tree
Speaker:you got to start with these seeds.
Speaker:What would that be?
Speaker:Just so I, so I, you know, I talk about Google plus a lot, but I also talk about on my show
Speaker:is Lou Mungiello and momentum.
Speaker:And I have this on my desk.
Speaker:He gives this little challenge coin when you, when you go to his conference and I've been
Speaker:lucky enough to speak there a couple, a couple of times, but on the back of it, it says this
Speaker:little quote, it says the way to get started is to quit talking and begin doing.
Speaker:And that's by Walt Disney.
Speaker:That's one of the things that I think that, you know, we can get hung up on gear and I
Speaker:know I did nothing.
Speaker:You know, you want to wait till everything's perfect.
Speaker:You got enough time and all that stuff.
Speaker:You just got to do it.
Speaker:Like even if you just, I mean, there's nothing wrong.
Speaker:Just start with your phone.
Speaker:Like, I wish I would have started a long time ago.
Speaker:So I think that's the biggest thing is just do it.
Speaker:Turn on the camera.
Speaker:Other things you're going to have to decide on what kind of show you're going to want
Speaker:to do.
Speaker:And that's just doing research.
Speaker:I typically like to do what you guys do is an interview show.
Speaker:I love doing interview shows or having somebody with me.
Speaker:Like when, when I've done shows, I've always had either people on there with me or when
Speaker:we first started social media is live.
Speaker:I had a gray stuffy as my cohost.
Speaker:We left another program and came and started doing our own.
Speaker:And so having that together where we can bounce back and forth when you're producing a show,
Speaker:it gives you a little bit of wiggle room.
Speaker:Like when you put me up full screen, you can look ahead at the comments and you can, you
Speaker:know, Jim's talking, you can be like making sure the stream is still going out and all
Speaker:that stuff.
Speaker:So that's the kind of show I like to do.
Speaker:Some people like to do like solo shows.
Speaker:Like you mentioned, Kurt Nuget, he does a solo show where he gets up and talks a lot
Speaker:of time and teaches.
Speaker:Bradley teaches is another one.
Speaker:Marshall Fox, who I'm going to have on my show tomorrow, does the same thing.
Speaker:He teaches, you know, he teaches live.
Speaker:That's fine if you want to do it for me.
Speaker:You just got to figure out what kind of show you want to do.
Speaker:So do research and then just study.
Speaker:Like if you're doing an interview show, I mean, I have had the best interviewer of all
Speaker:time in my opinion is Johnny Carson.
Speaker:And so there's a channel for free you can watch.
Speaker:That's all just Johnny Carson.
Speaker:And look how he asks questions.
Speaker:Look how he makes it entertaining.
Speaker:Look how he handles things when they don't go right, because they didn't go right a lot
Speaker:of times.
Speaker:Yep.
Speaker:And, you know, even today, you know, watch the late night hosts, how they're asking questions,
Speaker:the way they're bouncing things up.
Speaker:I know when I started social media news live, I looked at how you guys were doing things.
Speaker:I looked at your branding, how you were doing it, how you're doing the pattern interrupt
Speaker:on your short form stuff.
Speaker:So you want to do a lot of study in.
Speaker:Just don't click a button and go live, but study the things that then the people study
Speaker:the people that you want to be like, you don't want to rip them off, but you want to study
Speaker:those.
Speaker:Like I really wanted to do better at community.
Speaker:So I jumped in to lose group, which is all about community.
Speaker:He does it better than anybody I have known.
Speaker:E cams, their community is amazing the way they foster community.
Speaker:Most of the people they have working for them started in the community.
Speaker:So those are kind of the things that I would say, you know, do research, just do it, just
Speaker:go live, break things, and then just keep going and be consistent.
Speaker:Break things, break things.
Speaker:Catherine Lang, I don't even know how to pronounce this person's name, but every day you put
Speaker:you will be more or less of something else.
Speaker:It will never be perfect, but you'll never get closer to perfect until you start.
Speaker:That's great.
Speaker:That's great.
Speaker:Yeah.
Speaker:What another quote that I love is by John a Cuffee says, like, um, what is it?
Speaker:Uh, 8% and 80% perfect and shared with the world always changes more lives than 100%
Speaker:perfect and stuck in your head.
Speaker:So that's one of the things I really like.
Speaker:Yeah.
Speaker:I think you said something early there, Jeff.
Speaker:You talked about, you know, you prefer a show to where you've got somebody else to bounce
Speaker:some things off of and, you know, that's, that's what the show is, you know, and, and
Speaker:Jim has another show that he does with, uh, with Tim zone.
Speaker:Typically, I know Tim took the last month or so off, but you know, it's one of those
Speaker:things where if you just go solo, that is, that can be very, especially for someone who's
Speaker:just starting out, that is super, super intimidating.
Speaker:So it was one of those things where I think right now I could go solo and, and kind of
Speaker:work my way through it, I guess.
Speaker:But Jim and I, when we decided we wanted to do this show, you know, being able to work
Speaker:together and surround yourself with another person or other people who can help you through
Speaker:that, who can help sharpen the irons and, and just kind of like, you know, be honest
Speaker:with each other too.
Speaker:I think this is, don't you think it's important that you surround yourself with someone that's
Speaker:not just going to tell you what you want to know?
Speaker:Yeah, I should say I got some, I have a lot of friends that'll, they'll just tell me like,
Speaker:no, that's stupid.
Speaker:No, that color looks bad.
Speaker:That's that color for you.
Speaker:That logo.
Speaker:No, don't talk about Eric Fisher that way.
Speaker:Yeah, that's such, you know, and I tell this story in one of my talks where when I was
Speaker:first doing the Manly Pinterest tips and I had it as a, it's, it's got my beard on it's
Speaker:an old, it's an old one, but I use it for my podcast and it, um, it was blue, but it
Speaker:was like, if you were slowly choking a Smurf, it'd be that kind of color.
Speaker:It was horrible and hideous.
Speaker:And my friend, at least I said it to her and I, my friend, Lisa Meredith says, no, that's
Speaker:horrible.
Speaker:You can't use that.
Speaker:I'm like, okay.
Speaker:And so having those types of friends, yes, you're right.
Speaker:It's very, very important that, you know, you have those types of people who will speak
Speaker:truth when it sucks.
Speaker:The other thing I would say is, is practice.
Speaker:Like there's a lot of people who I would go like, they practice like what button to press.
Speaker:I would practice like, because there's so many things to do and it's easy to be overwhelmed
Speaker:when you finally hit that live button is I would sit there and practice putting, you
Speaker:know, pushing the buttons.
Speaker:And I have a way I set up my, my stream deck that I can almost do it without looking at
Speaker:it anymore, but practice, bring up those lower thirds or switching cameras.
Speaker:Like Chris just did practice that you can go live in a private Facebook group and see
Speaker:how it looks later.
Speaker:I would practice.
Speaker:I would sit there and practice and think about, okay, if my internet connection dies, what
Speaker:am I going to do?
Speaker:Because it will happen.
Speaker:I mean, it will.
Speaker:It's just things are, I'd tell another story where the, I mean, I had cashed in all my,
Speaker:it was way back in the beginning in the Google plus days drink that I cashed in.
Speaker:It was my first big guest and I got Guy Kawasaki.
Speaker:He didn't know me at all.
Speaker:Right?
Speaker:At all.
Speaker:And so I just, I had got everything ready.
Speaker:I was all set.
Speaker:It was like my first solo show.
Speaker:Like it was the first time I did, I think Manly Pinchers Tips by myself.
Speaker:And I had a water bottle and it was one of those, this isn't it, but it was a plastic
Speaker:one and I had, he was in the green room and I'm getting ready to go live and I went and
Speaker:hit the side of my desk with it and the whole bottom fell out.
Speaker:And so my entire, all this ice water drained into my crotch and hey, we're live, cave,
Speaker:you know?
Speaker:And so I'm doing the entire show with ice water underpants.
Speaker:And so it was just, it was, I was very alert, but those things will happen.
Speaker:They will happen and you need to be prepared for it because, you know, and once so many
Speaker:bad things have happened to you, nothing really phases you anymore.
Speaker:Like I have lost power, like complete power.
Speaker:You know, the alarms are going off and I knew what to do.
Speaker:I knew how to restart the show, get a new key, you know, and not panic and know that
Speaker:you are going to panic the first couple of times it happens.
Speaker:You are, you're going to just, oh my gosh, what happened?
Speaker:I lost my guess, you know, and you'll learn how to go on without a guess because I've
Speaker:had to before as well.
Speaker:So it's just,
Speaker:Yeah, that reminds me and Chris probably remembers New Year's, like the New Year's 2023 show
Speaker:for the Tim and Jim show.
Speaker:I was producing and had not thought to like, Oh, Tim should be in as well.
Speaker:And we had like a, just a quick power surge and Troy Sandage was like big on screen and
Speaker:everybody else is small and my internet and everything is out and not like I'm trying
Speaker:to reboot.
Speaker:I have no way to call anybody for like a few minutes.
Speaker:And so I finally, you know, got back up probably, I don't know, it seemed like forever, maybe
Speaker:it was 10 minutes, but it's just that whole thing of, or at least I don't think anybody
Speaker:panicked.
Speaker:I'm like the next person to speak.
Speaker:But what I did do is I was like, all right, I went and bought these like surge protectors
Speaker:that run a battery and I put it on all my stuff.
Speaker:So even at a minimum, my internet and everything will run for a few minutes if something like
Speaker:that were to happen again, because you just, you know, you just never know.
Speaker:And so you learn these things.
Speaker:Is that surge protector available in the carousel on Amazon right now?
Speaker:Maybe we should add it.
Speaker:It should.
Speaker:Right down here.
Speaker:Get it everyone.
Speaker:So another piece of advice that I would say, and it's not one that I don't think a lot
Speaker:of people think about, but anytime your camera is on, act like it's live because somebody
Speaker:can be recording it or you can actually be, so it comes from a story I had a friend of
Speaker:mine on, they were co-hosting and the show's over.
Speaker:Thanks everybody.
Speaker:Appreciate you, you know, share it out to everybody.
Speaker:And then I said, okay, the show's over and we start talking and we started talking smack
Speaker:about somebody that we shouldn't have.
Speaker:And, and it was like, and we were doing it for like 15 minutes, like, and then somebody,
Speaker:I saw a comment comes on like, Hey, do you guys know you're still alive?
Speaker:I'm like, holy crap.
Speaker:So I was able to get it and pull it down really quickly.
Speaker:And that person we were talking smack about never found out, but always treat your live
Speaker:when you're talking to somebody like pre-show or after the show, always treat it like you're
Speaker:going out to everyone.
Speaker:So just from, and don't talk smack about people.
Speaker:That's just not nice.
Speaker:Yes, that should, that should.
Speaker:Yeah.
Speaker:I mean, that's, that's search your right there.
Speaker:Right.
Speaker:Yeah.
Speaker:So Catherine says once everything that could go wrong has gone wrong, you don't worry when
Speaker:something goes wrong.
Speaker:That's good.
Speaker:I like that.
Speaker:Yeah.
Speaker:And usually when something goes wrong and you're freaking out, it's not the end of the world
Speaker:either.
Speaker:Like you're gonna, you're not gonna die if your power goes out and your live stream goes
Speaker:down.
Speaker:No, you're not.
Speaker:You're not gonna die.
Speaker:Denise says you need a surge pants protector.
Speaker:Okay.
Speaker:We'll add that to the carousel.
Speaker:I just need one normally.
Speaker:I think it's the brand name is called depends.
Speaker:I just wear them all the time now.
Speaker:And so Ross brand locked himself out before a show and had to break in to get to the show
Speaker:on time.
Speaker:That's an amazing story.
Speaker:Wow.
Speaker:That's funny.
Speaker:Ross crawling through a window trying to get to his live show.
Speaker:That just is funny.
Speaker:Powers of marketing in the house.
Speaker:Megan Powers, thanks for joining us over on the YouTubes.
Speaker:And if anyone's joining us from any of the other places, it's fine.
Speaker:Hang out there if you want.
Speaker:But if you want to come over to Amazon, just go to dealcasters.live.
Speaker:And speaking of Amazon, Jeff, social media news live as long as I think that's still
Speaker:the name.
Speaker:It's strange.
Speaker:As soon as I get all the assets together, you know how that is.
Speaker:When you're trained to change something and doing a little bit of rebrand, same kind of
Speaker:show, same kind of flow.
Speaker:But we are going to change the brand.
Speaker:It needs a refresh.
Speaker:So that's what I'm doing.
Speaker:I've said this before and I meet it and you know it.
Speaker:I think it's my favorite show.
Speaker:My favorite live show on the Internet.
Speaker:It really it is.
Speaker:And it's and there's a lot of different reasons.
Speaker:It's not just because, you know, I sort of know you and we've seen each other at conferences
Speaker:and have sort of that social media connection and all of that stuff.
Speaker:But I think the show is really, really interesting and it helps me and it serves me.
Speaker:And I think when we talk about people that, you know, just need to get started like you're
Speaker:talking about, I think one of the other things you got to realize is you got to know who
Speaker:you're talking to.
Speaker:When you know who you're talking to, then you know the kind of people you can bring
Speaker:on as guests because those people will help you to help them, to help the people that
Speaker:have issues.
Speaker:There's lots of times you'll have a guest on the tell me again, the guy who does Magi.
Speaker:Oh, Dustin.
Speaker:Yeah.
Speaker:And like all the stuff that, you know, all of your guests talk about are it's like sometimes
Speaker:It doesn't relate specifically to me because it may be like a social media platform that
Speaker:I don't do, but they have elements that are evergreen across multiple platforms.
Speaker:It's maybe specific related to Instagram or maybe specific related to Pinterest or specific
Speaker:related to creating a course or something like that.
Speaker:But there's always some really interesting things that you can pull out and you do a
Speaker:really good job of including the community.
Speaker:How would you work with or, you know, kind of tell somebody who's getting started?
Speaker:What are some key sort of tactical things that you could do when you're putting together
Speaker:a show like you do in order to pull in that community?
Speaker:So one of the things that I try to be really, I just built this kind of my core strategy
Speaker:is like, it's not about me.
Speaker:I mean, and I hope that people can see that I am so excited.
Speaker:I mean, Friday is my favorite day because I get to talk to people and bring people in
Speaker:and introduce new people to my audience.
Speaker:And I love it because I get to just talk with them.
Speaker:And I luckily that people think that the questions I ask are something that they find interesting
Speaker:because I really enjoy it.
Speaker:But I make it about my guests.
Speaker:It is always about my guests.
Speaker:In fact, if you look at my repurpose, which I do a lot of repurposing of my show, I'm
Speaker:not really on it.
Speaker:It's usually a question that they are answering.
Speaker:And to me, what that does, it lets me get really great guests because they know that
Speaker:it's not about me.
Speaker:It's about me.
Speaker:It'll be their show and I'm focused on them.
Speaker:And I repurpose it a ton.
Speaker:And that also, I don't have a hard time getting guests because they know it's going to be
Speaker:about them.
Speaker:We've all seen those shows that you can tell that the host is just waiting for the guests
Speaker:to stop talking so they can talk.
Speaker:So they can pitch their services or whatever, or always bring it back to them.
Speaker:I really don't want that at all.
Speaker:And you mentioned the community and we have such a great community over there.
Speaker:So I have three sections to my show most every time.
Speaker:And I have five questions that I come up before the show that I send to my guests for each
Speaker:of those sections.
Speaker:But I tell my guests, we may not get to any of these or it might bounce around because
Speaker:I will pull in my community's comments before I'll go to my questions because I want it
Speaker:to be about the community.
Speaker:And in fact, what I've done, and this is one of the things we kind of talked about earlier
Speaker:about being able to switch and having a partner so you can bounce around and kind of keep
Speaker:things going, is that if there's a question that I was going to ask but I see that my
Speaker:community has asked something similar, I'll pull that one in instead and not ask mine
Speaker:because I want it to be their avatar on screen.
Speaker:I want it to be their comment.
Speaker:People don't realize how I think people will wait to the end of the show because they won't
Speaker:have a chance to have their question answered.
Speaker:I think that's kind of a strategy you can use in your live show.
Speaker:They know that if they ask a question, I'm going to try to answer it.
Speaker:I think it gets people coming back and people commenting.
Speaker:And in fact, people will actually take screenshots of their question and post it to Instagram
Speaker:or to the socials or to Twitter.
Speaker:Gary Stockton does that all the time.
Speaker:He'll take a screenshot of his question being asked or answered and then post it to different
Speaker:places.
Speaker:So it's just a cool thing.
Speaker:People love to see their face on screen and I try to do that as much as I can.
Speaker:Now, Jeff, I remember like one of the first times I saw you speak, which was I believe
Speaker:2018 at Social Media Marketing World.
Speaker:You were talking at that point really about much more about like visual stuff, fonts and
Speaker:colors and that.
Speaker:When did you like really get more into doing this video stuff?
Speaker:You know, because I think one thing that I think is encouraging and I know Chris and
Speaker:I talk about this because Chris hasn't like, which people may not believe, Chris hasn't
Speaker:been a video editor all of his life.
Speaker:He's just put the work in.
Speaker:And I think you as well.
Speaker:I mean, when did you really kind of fall in love with this idea of creating or I guess
Speaker:doing video editing?
Speaker:So I've been doing video editing since like that's the first thing I started with my company.
Speaker:I was doing corporate videos back with the mini DV tapes.
Speaker:Remember those?
Speaker:Oh my gosh.
Speaker:Before even solid state drives.
Speaker:Yeah.
Speaker:So I was doing it with that.
Speaker:I had like I would one of my services that I would offer was the remember the CD-ROM
Speaker:business cards that you could have like your business card and you would give it to people
Speaker:and it would spin in the disk and then make a presentation.
Speaker:So I would do those.
Speaker:I actually had a machine, a robotic machine that would take it and duplicate it and then
Speaker:print it.
Speaker:You know, so I did that for a while.
Speaker:I think I've been doing video since like Premiere 2 came out.
Speaker:I mean, I remember when I got a big brick of a hard drive and it was like 380 megs and
Speaker:I was like, yes, I'll never need it and any more space, you know.
Speaker:And but that, of course, so I've been doing video for a long time.
Speaker:So it's always been part of my backbone.
Speaker:And then when live video came out with like Google Hangouts on air and I don't know why
Speaker:they dropped the ball on that because they were, you know, you had comment tracker, you
Speaker:could bring in comments back then.
Speaker:And so having that engagement, one, I'm just kind of lazy.
Speaker:And if you do video, you have all this stuff that you can repurpose afterwards.
Speaker:Like you have a podcast, you can have a blog post, you can have all these clips now on
Speaker:social media.
Speaker:So it's always kind of been kind of the backbone of it.
Speaker:And I am not a trained designer.
Speaker:When I worked for a company, there's a designer who kind of took me under his wing and he
Speaker:was really good and taught me a lot of stuff.
Speaker:And I'm still, I don't consider myself a designer at all, but I enjoy dabbling, I guess.
Speaker:But I really like the visual aspect of everything video and then, you know, animation and all
Speaker:sorts of all that kind of stuff is just always fascinating.
Speaker:You know, and I'm going to kind of take a bit of a left turn here because it's just
Speaker:this, this conversation reminds me because we're, we're going in the way back machine
Speaker:and we're talking about floppy disks and all of that.
Speaker:Google Plus.
Speaker:Right.
Speaker:Hang on.
Speaker:Let me take another drink here.
Speaker:Google Plus tastes, tastes goes down, goes down nice.
Speaker:So the future and it, you know, I mean, the latest, I don't know if you saw the TikTok
Speaker:of Mike Alton on the Agora Pulse thing and it's this AI TikTok that they did and it's
Speaker:fantastic.
Speaker:So shout out to the Agora Pulse team for putting that thing.
Speaker:But like, there's just so much right now, this booming, you know, just slap AI, slap
Speaker:that sticker on everything.
Speaker:It's like, it's like, you remember when albums were coming out and they'd slap the parental
Speaker:advisory thing on it and that it sold more because it had the parental, now just slap
Speaker:the AI onto anything.
Speaker:Oh, this is AI.
Speaker:That's like, well, it didn't used to be, but we're calling it that.
Speaker:But anyway, I think, you know, you were on Ian Anderson, Grey's show recently and they
Speaker:were talking about the future of live streaming and it relates to the community aspect of
Speaker:what we talked about earlier.
Speaker:And I wanted to really kind of let you kind of speak to that because I think we're all
Speaker:just super nerdy about everything.
Speaker:Descript and all of these AI tools and chat GPT and we're using all the things.
Speaker:But there's a lot of things that I think related to the future that don't have to do with AI
Speaker:that AI can't do.
Speaker:And I wanted to kind of like get your take on the future as it relates to AI and video
Speaker:and live streaming.
Speaker:Yeah.
Speaker:So first of all, I agree with you with AI being slapped on everything.
Speaker:You know, my Instapod is going to have AI enabled.
Speaker:You know, like they have Wi-Fi on your fridge now.
Speaker:And I mean, it'll cover AI refrigerators.
Speaker:So the I am excited.
Speaker:One there's a couple of reasons for AI.
Speaker:I mean, I know it's scary.
Speaker:Like if I was a copywriter or even an agency, I'd be a little nervous because it is replacing
Speaker:it's going to replace some jobs and it's not.
Speaker:I mean, as of now, I mean, humans are better, right?
Speaker:But the sad thing is companies will do like if it's okay and I don't have to hire somebody,
Speaker:that'll work.
Speaker:I mean, that's just the way a lot of companies operate.
Speaker:And I can see that's going to replace a lot of, you know, even social media managers,
Speaker:even stuff that I have done in the past, I think it's going to be replaceable.
Speaker:But for live video, I think it's going to really drive people to this stuff because
Speaker:for one, when they see the written word, they're going to be like, okay, it says it's not AI,
Speaker:but I don't know if I believe it or not.
Speaker:I don't know if I can trust the written word as much as I used to like blog posts and stuff
Speaker:like that.
Speaker:Plus it can be churned out.
Speaker:I mean, at just crazy rates right now.
Speaker:So I think people are going to be hungry for live video, especially for the community aspect
Speaker:of it because one, loneliness is at an epidemic.
Speaker:I mean, the Surgeon General even said something that released I think last month about it.
Speaker:And there's nothing, AI cannot replace me going in and going, Ross, I would love to
Speaker:have seen you locked out and the panic on your face on your show.
Speaker:And AI can't interact with the audience.
Speaker:I don't think it can ever do it to the way, you know, you might be having an avatar up
Speaker:there and you might be able to type something in and it might be able to read it back in
Speaker:a realistic way.
Speaker:But the interaction that we have and like we have is between you and Chris and I, that
Speaker:can't be, that just can't happen.
Speaker:You know, inside jokes, it's not going to know that our Google plus inside joke.
Speaker:So I just really think that people are going to be hungry for it and being able to engage
Speaker:in ways and be able to trust it.
Speaker:Like, who's going to AI this really?
Speaker:I mean, it's this weird look.
Speaker:I mean, no one's going to do that.
Speaker:So, I mean, it's just, it's going to be real.
Speaker:And I think people are going to hunger for the realness of conversations like this, interacting
Speaker:with the audience in ways that we, I mean, this, it's just amazing to me that this tool
Speaker:that we have now that we can go live and reach everywhere across the globe and talk to people.
Speaker:That's amazing.
Speaker:And people don't, we just go, oh, it's live video.
Speaker:Like this, I would have killed for this when I would have started out.
Speaker:Right.
Speaker:And then now we have this opportunity.
Speaker:And I think businesses are going to have to embrace it if they want to have a community
Speaker:and reach out to, you know, clients and leads.
Speaker:Jeff, Roberto Blake has said some stuff recently that is interesting.
Speaker:He actually thinks, and I think it's more his opinion, it's not necessarily something
Speaker:YouTube saying that actually like longer live streams are even going to do better.
Speaker:Like people are going to want to jump on these three, four hour live streams.
Speaker:And maybe that's the case because to your point, right, people want to have that interaction.
Speaker:What do you think about that?
Speaker:So even doing stuff for my show tomorrow with Marshall Fox, where he teaches, he actually
Speaker:does like live design, like he takes somebody's logo and revamps it live.
Speaker:I can see that kind of stuff like training and like working through and letting people
Speaker:see your process.
Speaker:I think that's going to be really cool.
Speaker:I think it's cool right now.
Speaker:I mean, have people watch my me carve wood over on Amazon like, and they'll comment and
Speaker:they like it.
Speaker:And it's because they see that it's real, it's tangible.
Speaker:And I guess it's a little bit relaxing for them.
Speaker:So I think that brands that embrace this and embrace it first and build that community
Speaker:now are going to be way ahead of the curve.
Speaker:Yeah, I think it's about about using it creatively, right?
Speaker:I just feel like, you know, I think about the way the music business went through the
Speaker:ebbs and flows when I was a part of it.
Speaker:And when digital music went nuts with with Napster, the companies like that I work for
Speaker:for major record labels were like, listen, it's a lower quality file.
Speaker:And people want to see the artwork and they want to listen to higher quality.
Speaker:And I'm like, listen, the kids, they don't care.
Speaker:They're trading their hard drives around.
Speaker:It's just like and so like, it's a until people finally said, hey, this is what the people
Speaker:want.
Speaker:Then finally, the major labels were like, okay, we have to figure out a way to monetize
Speaker:this.
Speaker:And I think, you know, they went through a whole like, you know, there was a whole 10
Speaker:years of ridiculousness until finally it was like, you know, we came out of it.
Speaker:And I think with AI, everything is happening so quickly and there's so many things and
Speaker:there's so much stuff happening.
Speaker:It's just a matter of like, hang on and utilize it.
Speaker:And if you are worried that you're going to get replaced by something, then start to figure
Speaker:out how you're not going to get replaced.
Speaker:I mean, and it's not because I don't think it's going anywhere but up at this point.
Speaker:Yeah.
Speaker:And I think it's going to make us be better storytellers.
Speaker:I mean, the stuff that like Adobe is coming out with, like the wire removal and the the
Speaker:content fill, the, you know, generated fill that you can do like an After Effects now
Speaker:where you can remove things and it and it builds it for you.
Speaker:And it's just amazing.
Speaker:I think it's going to make us better storytellers.
Speaker:Listen, things are going to change.
Speaker:Right.
Speaker:And I said this on Ian's show.
Speaker:You don't have a lot of blacksmiths on corners anymore.
Speaker:Right.
Speaker:I mean, you still have blacksmiths, but there's not as many of them around.
Speaker:And you know, I don't like change.
Speaker:Really, I don't.
Speaker:I mean, I want my Saturday morning cartoons back.
Speaker:I really do.
Speaker:Totally.
Speaker:Pro wrestling on Saturday.
Speaker:Yes.
Speaker:I mean, just, but I mean, you have to embrace change, but you don't have to like it, you
Speaker:know, and I compare it to like when you go to a family reunion and that aunt with the
Speaker:soggy mustache comes and tries to kiss you.
Speaker:Listen, you, you don't have to like it, but you still need to give Auntie a hug.
Speaker:Right?
Speaker:I mean, you still have to do it, but it's that kind of thing.
Speaker:I mean, you have to, you do have to embrace change, but you don't.
Speaker:I think, you know, the, the choking a Smurf, the, the depends with the word pictures, see
Speaker:visual marketing.
Speaker:That's what it is.
Speaker:And now the aunt with the soggy mustache.
Speaker:I mean, we all had one this time.
Speaker:I mean, this, you know, it's trending on Twitter.
Speaker:Hashtag soggy mustache.
Speaker:Blab on steroids.
Speaker:I see people still talk about blab because it was so community driven.
Speaker:That's why people still talk about blab because it was all.
Speaker:Ross was big on blab.
Speaker:Yeah, he was big on blab.
Speaker:Big on blab blabs.
Speaker:There needs to be a t-shirt.
Speaker:There's a lot for that.
Speaker:Okay.
Speaker:So you're, you're about to do this D script thing.
Speaker:And I know you guys, you just rolled out of doing something with D script on Tim and Jim
Speaker:shows.
Speaker:We don't get too in depth.
Speaker:And for those of you who are watching the Tim and Jim shows, another show that Dr.
Speaker:Fuse does, and you got to check that out.
Speaker:But D script is one tool.
Speaker:I think that is essential is becoming sort of like the essential thing for podcasters,
Speaker:right?
Speaker:It's kind of like the essential tool because you can be simple with it.
Speaker:It does like amazing and complicated things, but you can, but it feels like this is something
Speaker:you can start and then eventually kind of grow into.
Speaker:Are there any other tools, whether they're software or hardware related that you would
Speaker:suggest to people who are, you know, not necessarily at, at your level, but you know, like, hey,
Speaker:I'm looking to kind of level up a little bit and not, you know, maybe not necessarily.
Speaker:I'm not talking about getting a more expensive microphone necessarily, but are there some
Speaker:things that you feel like are important for people to kind of maybe check out?
Speaker:So a couple things, one of the things when you're just as this is kind of basic, I think,
Speaker:but a lot of times as content creators, one of the things that we miss out on is capturing
Speaker:our ideas, right?
Speaker:How many times have you had an idea in the shower and then you forgot about it or you,
Speaker:you know, didn't write it down at night.
Speaker:And so being able to capture those, I think that for me, when I was able to figure that
Speaker:out and have a system for me where I didn't lose those ideas, that's huge for me.
Speaker:So I use an app called Rome resource, Rome research.
Speaker:And what it does is it's an app and it's also, but it lets me jot down ideas and tag them
Speaker:really easily.
Speaker:And so it actually puts them in a database and it works the way I think.
Speaker:So I really like it.
Speaker:Some people use notion of my friend, Eric Fisher had a guy on, I think it's Tiago Forte.
Speaker:He did a book called Building a Second Brain.
Speaker:Really, really good stuff.
Speaker:I would suggest reading that because half of your problem is, will be coming with ideas
Speaker:and not letting them go off into the ether and don't know what happened to that.
Speaker:That's a huge problem for me.
Speaker:Yes.
Speaker:So being able to do that.
Speaker:And plus I sleep better because I'm able to offload everything, know that it's captured
Speaker:and I can return to it if I want.
Speaker:So for me, that's a big, big thing.
Speaker:The other tool for people who are wanting to create content, especially live video,
Speaker:I just think, you know, I love Descript.
Speaker:It does a lot of things, but I think you're going to have to get a professional video
Speaker:editing software, non-linear editing tool.
Speaker:I know Chris, you use Final Cut Pro, which is a great one.
Speaker:I use Premiere.
Speaker:I've been using it for ages.
Speaker:A DaVinci Resolve is actually free, but it's really, really powerful.
Speaker:So I would get one of those three if you're going to dive into this because sometimes
Speaker:you just need to be able to do that things.
Speaker:And plus there's so much stock stuff that you can get for like creating titles and lower
Speaker:thirds that are already put together that you can just drop in and do it really quickly
Speaker:and not have to learn how to adjust the kerning on your text to make it go, you know, it's
Speaker:already done for you.
Speaker:So a professional system like Final Cut, Premiere, DaVinci Resolve, I would suggest.
Speaker:And I would learn some, I think text based editing is here to stay.
Speaker:I still think there's going to be a use case for the things I just mentioned, but even
Speaker:Adobe has embraced text based editing inside of Premiere.
Speaker:So that's going to be a skill that you're going to need to learn, I think, going for
Speaker:it as well.
Speaker:The eye tools are going to get better and better, but you're still going to need to
Speaker:learn how to edit and learn how to tell a story.
Speaker:Just jumping up clips and dropping them in a timeline doesn't make you a video editor.
Speaker:You need to figure out like how to hook an audience.
Speaker:You need to, you know, and Chris does a great job with this, with his editing and, you know,
Speaker:I study his stuff the way he does it, the way he catches people's attention.
Speaker:So study people like that.
Speaker:I guess those are off the top of my head, the tools that you would need.
Speaker:I think that's a great, I think what you just said right there is so key that a lot of people
Speaker:don't do is study other people.
Speaker:And it's like, don't be afraid.
Speaker:And like, even if I tried to copy everything that Jeff C does, it still wouldn't be Jeff C.
Speaker:Like, I look at it like, here I go back to music again.
Speaker:So if you play an instrument and or you sing or you do something musically related, you
Speaker:have influences, right?
Speaker:But chances are you tried to sing like Whitney Houston or Johnny Cash or you sat down to
Speaker:play a Flea bass line, right?
Speaker:And you may not get it exactly, but somehow that became an influence on how you are, what
Speaker:your DNA is.
Speaker:You don't want to be exactly that.
Speaker:And I think it's important to study other people like that.
Speaker:And the other thing you mentioned related to the video editing software is that those
Speaker:things can be so daunting, right?
Speaker:But there's so much free YouTube classes out there that like that's how I learned Final
Speaker:Cut.
Speaker:You know, like I had an iMovie on my Mac and I was using it.
Speaker:So I was like, boy, I need to be I want to be able to do something else.
Speaker:And so I started watching videos from Kevin Colby.
Speaker:And I was watching Kevin Colby's videos and I was like, I'm getting Final Cut because
Speaker:I can figure out how to do this and I can figure out how to do that.
Speaker:And like DaVinci is just another example, like that's free.
Speaker:And then you go onto YouTube and there's tons of people that will tell you how to put together
Speaker:these videos.
Speaker:But once they tell you how to do that stuff, you still have to add your human element.
Speaker:I mean, everyone's talking about it.
Speaker:Have you used Opus clip or Opus?
Speaker:What is it?
Speaker:Opus Pro?
Speaker:Yeah, Opus Clips.
Speaker:That's the one that creates the the shorts out of your links of your video.
Speaker:Oh, no, I have not tried that yet.
Speaker:I think Jim told me about that the other day.
Speaker:Yeah, you basically take a YouTube link from one of your videos or you can upload your
Speaker:own file and it will even if it's a widescreen video, it'll find us like a like an area to
Speaker:where it'll it'll make it a vertical video.
Speaker:And it actually it's it's kind of like the first time you tried chat GBT, you're like,
Speaker:you didn't expect it to be as good as it was, right?
Speaker:You go like, oh, wow, this actually kind of this actually worked.
Speaker:But here's my only issue is, is that I got it to where I liked it, but I didn't like
Speaker:it for me.
Speaker:Like I was like, this is this is really good, but I would have done this and I would have
Speaker:done this and I would have done this.
Speaker:So let me see if I can pull it down and then adjust it.
Speaker:And by the time I did all that, I was like, I might as well have just done it myself.
Speaker:Exactly.
Speaker:That's kind of where I land to.
Speaker:I can't wait to try it.
Speaker:I mean, if it if anything that will shorten it, I think, you know, it's worth doing.
Speaker:One of the things and this is kind of a hack that it took me a while to learn.
Speaker:And it goes to your point about the the the tons of tutorials everywhere on on YouTube
Speaker:was that it's not so much to learn every bit about things.
Speaker:I've forgotten so much about Photoshop and Premiere and After Effects throughout the
Speaker:I mean, I'm always Googling it.
Speaker:But the thing is, is I know what the definitions are.
Speaker:I know what a mask is, but I may not may not remember how to apply that to that specific
Speaker:layer.
Speaker:And so I can Google how to animate a mask in in Google and then I'll get these YouTube
Speaker:videos that will teach me how to do that.
Speaker:So I would say like when you're learning something, make yourself a little glossary because you
Speaker:will forget what button to press.
Speaker:If you can remember like, OK, this is what a mask is.
Speaker:This is what, you know, this term is that gets you so you can Google it.
Speaker:And so once you just have a glossary or know what to call it, then you're golden because
Speaker:you can just Google it and find the answer to that problem that you have while you're
Speaker:working.
Speaker:And I think what I've discovered, too, because, you know, you guys have definitely been further
Speaker:ahead of me in the the video editing process.
Speaker:It's kind of like a lot of things like with sports.
Speaker:It's the fundamentals.
Speaker:Everything pretty much uses that same basic fundamental layers and this and that.
Speaker:And so it doesn't matter which software you use or all basically doing that same thing
Speaker:initially.
Speaker:It really becomes what are those extra things you need or write?
Speaker:You're a Mac user, so you might want to use Final Cut.
Speaker:You know, you don't maybe you don't want to do this subscription for Adobe.
Speaker:But if you're on a PC, well, I can't use Final Cut.
Speaker:So but it's the fundamentals.
Speaker:If you were like on one system went to another, you can start to understand that.
Speaker:And even with the script, you're seeing the same stuff applies.
Speaker:And now, now you're just adding in how you affect audio and, you know, in templates,
Speaker:right?
Speaker:Everybody starts to talk about templates.
Speaker:I think it's it's really good stuff.
Speaker:And to your point, right, you just go out there and go to YouTube University or even
Speaker:better go to the Jeff C. Descript 101 class.
Speaker:That's right.
Speaker:And the other thing is, is you like you'll learn how to like, oh, I can read a waveform.
Speaker:So I know where the where cut is or a breath sound is going to start happening.
Speaker:And you can apply that.
Speaker:Oh, I can add that to I can actually take clips that aren't the exact length that I
Speaker:need and seamlessly edit them together on the beat so I can have that piece of music
Speaker:fit my video perfectly.
Speaker:So you'll learn tricks like that as you go along, because you've learned skills.
Speaker:But once again, learn those like what Jim was saying, learn the basics, learn what they're
Speaker:called.
Speaker:And then like I seriously, I'm always Googling stuff.
Speaker:And I've been using the Adobe suite of products for since I started, like I said, in Premiere
Speaker:2 or something like that.
Speaker:So but I forget all that stuff.
Speaker:So yeah, one of the one of the temptations is when you start using a lot of the software
Speaker:that does simplify the process for you and you can you start turning out quantitatively
Speaker:more content, you got to be the trick is like if you've got now instead of four pieces of
Speaker:now you have 17 pieces of content that you want to spit out everywhere.
Speaker:Making sure you didn't take shortcuts on the 17 and you're actually speaking to someone
Speaker:with that content.
Speaker:And you know, like, like you said, it's very difficult to tell a story in one minute on
Speaker:a YouTube short, right?
Speaker:You're not you probably not going to be able to tell a story in a minute.
Speaker:Right?
Speaker:That's that's a huge challenge.
Speaker:But what you can do is be interesting or entertain someone or educate someone.
Speaker:You can educate someone in a minute.
Speaker:Like you may be able to solve their problem.
Speaker:Like do you have a problem with your kitchen sink stopped up?
Speaker:I've had this item that unstop sinks.
Speaker:It does this.
Speaker:It does this.
Speaker:It does this.
Speaker:Here's a link for it.
Speaker:That could solve somebody's problem in a minute.
Speaker:Right?
Speaker:So that could be a really popular video.
Speaker:So I think lots of times somebody will just say, hey, here's my big podcast.
Speaker:And I'm just going to chop it up and here's 17 one minute clips.
Speaker:It's like, well, what are they saying?
Speaker:Are they doing anything for you?
Speaker:And like there's no start beginning or end.
Speaker:It's just like, it's like they just stop.
Speaker:And so I don't really like that.
Speaker:But a lot of times I'm able to get and I have a question and have a little bit of an answer.
Speaker:And a lot of times I can get that in under a minute or edit it down to under a minute.
Speaker:And that's why I structure the show that I weigh.
Speaker:And that's another kind of takeaway for your audiences.
Speaker:When you're planning your show, your live show or piece of content, think about how
Speaker:you can repurpose it later and it will save you a bunch of time.
Speaker:That's why I have those three sections in those questions, because it gives me a structure
Speaker:that I can go to every week.
Speaker:It's not a big like, oh, what am I going to talk about?
Speaker:I know I have three structured.
Speaker:I have three structured thing and I have questions underneath there and I can actually kind of
Speaker:use those as repurposable evergreen content.
Speaker:And I try to ask evergreen questions that will get those evergreen answers.
Speaker:Love it.
Speaker:You're a better planner than I am, Jeff.
Speaker:Well it looks that way.
Speaker:And it's because I've screwed up so much in the past.
Speaker:And also Grace set me up, like she set me up before she moved on to have all this.
Speaker:I mean, her documents and her show flow.
Speaker:It's systems.
Speaker:It comes down to systems, right?
Speaker:Once you get those in place, it really helps a lot.
Speaker:She was amazing getting that up.
Speaker:Luckily, she didn't take all her files.
Speaker:She's great.
Speaker:No, yeah.
Speaker:I was just talking to her the other day.
Speaker:So she's loving what she's doing.
Speaker:But I do miss my Grace.
Speaker:She was fun.
Speaker:Yeah, I used to say every show needs a Grace.
Speaker:Right?
Speaker:Amazing Grace.
Speaker:But it is kind of fun now because we're doing the rotating kind of co-hosts.
Speaker:And one, it's kind of an added benefit is that I get to, they usually share it to their
Speaker:audience so I get some other people coming on.
Speaker:It's just, it gives a little bit of dynamic.
Speaker:Like who's going to show up this week with this crazy bearded guy?
Speaker:Like next tomorrow, it's Katie Fox from Ecams going to be on there.
Speaker:So that's going to be fun.
Speaker:I've had my friend Connor who he's from, he does Disney tours.
Speaker:Who'd have thought?
Speaker:But he's a great host.
Speaker:He is great.
Speaker:And, you know, I have another friend, Paul, who runs powwows.com, which is he has the
Speaker:largest live streaming of Native American powwows.
Speaker:It's a huge company and he gets to come on my show.
Speaker:So I just, I've been loving it.
Speaker:So it's a lot of fun.
Speaker:Yeah.
Speaker:So everyone make sure that you are watching, following, subscribing, wherever you guys
Speaker:are all over.
Speaker:But, you know, I usually watch on LinkedIn, social media news live, which that's the name
Speaker:as it is now.
Speaker:But watch out for a name change soon.
Speaker:But it is a fantastic show.
Speaker:And I mean it.
Speaker:And it is great.
Speaker:So does Connor have his own show now?
Speaker:Or is he's got a podcast?
Speaker:He's been doing a podcast for a while.
Speaker:Yeah.
Speaker:I actually met him when I was speaking.
Speaker:I don't think he does video.
Speaker:Okay.
Speaker:I know.
Speaker:Yeah.
Speaker:We need to talk to him about that.
Speaker:I know.
Speaker:So why are people so hesitant?
Speaker:I know, you know, obviously another show that you help produce is Guy Kawasaki, which is
Speaker:a fantastic, huge podcast.
Speaker:And it's audio only.
Speaker:And Connor does an audio.
Speaker:So what, I mean, maybe not specific to them, but do you feel like there are still people
Speaker:that are just maybe afraid to turn on the camera?
Speaker:Or like, what is it that keeps people from doing video at this point?
Speaker:I think the biggest hiccup is a lot of people who have done audio only podcasts in the past.
Speaker:A lot of times they will use Zoom to record their podcasts, which is horrible, by the
Speaker:way.
Speaker:Don't do it using eCamp.
Speaker:Yes.
Speaker:But they're used to that.
Speaker:But there's so many times your guests say, oh, this isn't, I'm not camera ready.
Speaker:This is going to be audio.
Speaker:They're really worried about their guests.
Speaker:And I'm like, I've never had, because they know if you start doing it as a show, like
Speaker:video, they're not going to ask that question.
Speaker:And they're going to dress up and go out of the house sometimes.
Speaker:So like, let them, you know, just do it.
Speaker:I've been trying to get Guy to do it.
Speaker:I wish he would.
Speaker:Because there's something there.
Speaker:Like, there's a lot who just love that audio podcast.
Speaker:I get that.
Speaker:But there's something about like, when Guy was talking with Martha Stewart, you know
Speaker:people are going to tune in on YouTube to watch that.
Speaker:I mean, like Eric Fisher had another one.
Speaker:I love his show, Beyond the To Do List.
Speaker:It's a great productivity podcast.
Speaker:I would have loved to see Eric and Seth Godin talk back and forth on a YouTube watch.
Speaker:I mean, to me, they're, and forgive me, Eric and Guy, but they're leaving so much on the
Speaker:table because of that.
Speaker:I mean, yeah, I mean, there's so much on the table.
Speaker:Like even, even my show, which doesn't get a ton of views over on YouTube, it's still
Speaker:people come and watch it and comment.
Speaker:And I'm like, I just, there's so much you can do with video.
Speaker:So I just, I'm a, I'm a big fan of doing both.
Speaker:Yeah, I would agree with you, Jeff.
Speaker:I think even if, you know, if there's that fear of going live, you can record it and
Speaker:then upload it, right?
Speaker:So don't feel like, oh, well, I'm worried, you know, because we're live and we might
Speaker:say something wrong, we'll then record it.
Speaker:Then you have that video that you can now repurpose and drive people back to either
Speaker:listen to the podcast or watch the episode.
Speaker:And that's where I think a lot of us, you know, miss out.
Speaker:And then, you know, that's where I appreciate, you know, Chris so much.
Speaker:And I'm grateful for what he does for us with Dealcasters because I know we're getting a
Speaker:lot of views because he's taking those clips and repurposing it, you know, on all the tubes.
Speaker:And I think that's, that's kind of the future.
Speaker:I think there's still just such a small percentage that is doing it.
Speaker:And even when you look at content creation in general, right, you talk about people creating
Speaker:content. LinkedIn has 900 million, you know, whatever you want to call them, subscribers.
Speaker:And I think it's less than 3% of the people on LinkedIn are actually creating content.
Speaker:Yeah, that's a good point, Jim, because, you know, we move in the circles where we see
Speaker:big people like Amy Porterfield and we see, you know, Mari Smith and some, you know,
Speaker:people that you interview and like having you guys on my show, you see people who are at
Speaker:this level creating content.
Speaker:And you think, why am I even doing it?
Speaker:Because I only have, you know, 50 views or whatever.
Speaker:But I go to your Sunday school class or go to your church, I mean, your PTA meeting or
Speaker:whatever, and look around the room and how many people there are creating content?
Speaker:Probably not any of them.
Speaker:Right. And you are doing that.
Speaker:And those 50 people can trickle down to so much opportunity that you can get from just
Speaker:being doing a consistent live show or putting out content consistently, you know, once a
Speaker:week or whatever your schedule is.
Speaker:Most people, most people are not doing what you're doing.
Speaker:And we have to remember that because we are on this space.
Speaker:We're looking at everybody else like, oh, I really wish I could edit like Chris.
Speaker:Oh, I really wish I was a Marine like Jim and I could have the platform that I could
Speaker:talk about and you compare yourself to other people.
Speaker:Right. And you can't do that.
Speaker:I mean, you have to, you know, you have to start where you're at.
Speaker:Everybody starts at zero.
Speaker:When you first start a live show, no one will be there.
Speaker:And a really cool hack for that is do what I used to do when I was a magician and
Speaker:plants do plants in the audience.
Speaker:Like plant people, you invite your friends on like, hey, I'm going live here.
Speaker:Can you ask this question?
Speaker:And then that gets the ball rolling.
Speaker:I used to do that all the time when I first started out.
Speaker:And so use your friends, use them hard.
Speaker:Make sure they're good friends, though.
Speaker:Yeah.
Speaker:That's fantastic advice.
Speaker:That is it's absolutely fantastic advice is like, like you said, walk into your
Speaker:church and look around the room and how many of those people are doing something.
Speaker:You know, we are so we we've got the blinders on, right?
Speaker:And we're like content creators, content entrepreneurs, and we're doing all of this
Speaker:stuff. And in actuality, we are still a fraction of a percentage of the overall
Speaker:people. It's sort of like when people used to say, why, why would I create a
Speaker:podcast? There are just so many podcasts.
Speaker:It's like, guess what?
Speaker:There may be three and a half million podcasts out there, but only 20 percent of
Speaker:them are active.
Speaker:Most people stop after the seventh episode.
Speaker:They start making them after the seventh episode.
Speaker:Well, when Anchor first launched and it was free to do it like everybody was doing
Speaker:one podcast on the Internet.
Speaker:Right. And so it was like professors were setting up courses.
Speaker:OK, set up a podcast.
Speaker:Oh, there's a free hosting service.
Speaker:I don't have to pay 20 bucks to Lipson.
Speaker:So, you know, so there's like millions of podcasts with one episode.
Speaker:And it's like, don't look at the stats like everyone quits.
Speaker:And it's just like most people don't want to do the work necessary, the consistency
Speaker:and learning day after day and stick with it to be successful.
Speaker:Most people don't.
Speaker:And I'm just.
Speaker:Congratulations.
Speaker:I was going to say congratulations to Kathleen.
Speaker:She has 10 years of podcasting.
Speaker:Wow. That's amazing.
Speaker:That is amazing.
Speaker:I have I think I have a sound effect.
Speaker:I think I have a sound effect for that somewhere.
Speaker:Congratulations, Ken.
Speaker:It's like the stock road caster pro to applause.
Speaker:But that's really sorry to the trombones.
Speaker:Gold's in the house.
Speaker:Jenny Gold, thank you for being our plant.
Speaker:No, I'm kidding.
Speaker:We don't we don't have any plants anymore.
Speaker:We don't have to do that anymore.
Speaker:But, Jenny, thank you for for coming.
Speaker:And let me see if I missed.
Speaker:Let me make sure I didn't miss anyone.
Speaker:Catherine, thank you so much for all of this.
Speaker:And this is like 10 years.
Speaker:That's a lot.
Speaker:That is like so you want to talk about consistency.
Speaker:I think she said earlier that she has started to see she started adding video.
Speaker:Was that her?
Speaker:Yes, she did.
Speaker:She did.
Speaker:Yeah, that it's actually getting more downloads than her podcast.
Speaker:And that's the thing is it sounds so weird, but a lot of discovery happens over on YouTube for podcasts.
Speaker:And I mean, Tom Webster at one time was saying that there's more listens on like YouTube than Apple,
Speaker:Apple podcasts or something like that, because there's no way to track it.
Speaker:Like it's not until they started doing this podcasting thing is hard to track.
Speaker:So, yeah, I think a lot of discovery is happening over on YouTube and that's awesome.
Speaker:Yeah, yeah.
Speaker:And yeah, it just goes back to if you've got a podcast, why not create some video for it?
Speaker:I mean, even if it's just doing shorts or, you know, taking five minutes out of it.
Speaker:And like, you know, here's the highlight.
Speaker:Chris has done that with some of our previous episodes where he'll just do kind of like a highlight.
Speaker:We're like, here's five minutes where we're like talking with Kelly Roach.
Speaker:And if you want to watch the full episode, this is where you go.
Speaker:I think that in and of itself is a great way to take your video and drive more traffic.
Speaker:And I know Megan Powers is here and she's done like live video and podcasting for years, too.
Speaker:It's that consistency. It really is.
Speaker:And it's hard. It's hard doing one.
Speaker:It's not easy. Or like you said, everybody would be doing it.
Speaker:But once you get in that groove, you mean I just I don't know anybody who's been consistent
Speaker:and not seen some sort of benefit out of it.
Speaker:I just don't think somebody who's been consistent and doesn't give up.
Speaker:There's always some benefit that happens at the end.
Speaker:Yeah, I mean, part of it is just getting better.
Speaker:Just the reps, right?
Speaker:You don't go to the gym once and come back shredded.
Speaker:You got to you got to keep going, keep going, keep going.
Speaker:And, you know, and that makes me like I need to go to the gym now.
Speaker:I'm glad I mentioned that.
Speaker:I used to lift weights, but they're so heavy.
Speaker:We waited all show for the best dad joke and we got it.
Speaker:That's right.
Speaker:Ladies and gentlemen, Jeff C.
Speaker:Dot com is where you go to see the headbeard of social media news live.
Speaker:Make sure you go and watch, follow, subscribe social media news live.
Speaker:And the D script one on one course is launching soon.
Speaker:I signed up.
Speaker:I know that, you know, there are a ton of people out there who are watching.
Speaker:You know, there are a ton of people that can't wait for for this.
Speaker:Me being one of them, because I'm always asking Jeff, hey, what do you do?
Speaker:What do you do?
Speaker:And finally, I'm like, I'm done bugging him.
Speaker:I'm just going to get the course.
Speaker:I'm going to get it soup to nuts.
Speaker:And I'm not going to quit bugging Jeff C.
Speaker:So Jeff C. Dot com slash D script one on one.
Speaker:For those that are listening on the podcast, we'll put the link in the show notes as well.
Speaker:Jeff, man, this has been even more awesome than I thought it would be.
Speaker:Anything else do we need to talk about the E cam camp that's coming up?
Speaker:Oh, that's that. Yeah.
Speaker:So that's coming up in October.
Speaker:That'll be fun. They're having a creator camp.
Speaker:They are limiting seats.
Speaker:So if you haven't got one, make sure you guys go do that.
Speaker:It's going to be set up such a cool way that I'm so excited.
Speaker:It's actually like a summer camp like Leslie.
Speaker:Samuels is the camp director.
Speaker:I'm one of the camp counselors and I'm going to be taking people around
Speaker:to different stations where they're going to be learning podcasting, live video,
Speaker:all sorts of cool skills.
Speaker:And it's going to be I think it's north of Boston.
Speaker:So I've never been in that area.
Speaker:So I'm stoked. I think Jim is going to be there as well.
Speaker:So it's going to be fun.
Speaker:So I don't know.
Speaker:I just go to E cams channel.
Speaker:You'll see it there. E cam with two Ems.
Speaker:Yeah, I know they were definitely it was getting very close to all the seats being full.
Speaker:And so you definitely want to do that.
Speaker:Now, I don't know.
Speaker:I'm I'm a little worried that I could get in trouble with the camp counselor
Speaker:and I might get put under tension, but I'll try not to.
Speaker:I don't know what we'll do.
Speaker:We'll probably what is it?
Speaker:Run your underwear up the flagpole.
Speaker:Is that what they used to do?
Speaker:OK, you had me at the soggy mustache.
Speaker:And now we're running underwear up a flagpole.
Speaker:I mean, this show is going on salesman every time.
Speaker:Megan says they do one or every other one live on making a marketer,
Speaker:but they she needs a VA to help me repurpose.
Speaker:I have suggestions for you, Megan.
Speaker:So in case you DM me if you're looking for for VAs,
Speaker:I think I think we all have VAs here.
Speaker:So but mine's better than yours.
Speaker:No, it's my daughter. You can't beat that.
Speaker:I mean, it's true. Oh, God.
Speaker:You're lucky your daughter actually is willing to do the work.
Speaker:That's that's that's what she's good.
Speaker:No, it tends to be the problem when you try to get your kids
Speaker:because you're their parent.
Speaker:They're like, oh, you really want that by this deadline.
Speaker:But she's charging me a pretty penny.
Speaker:So I'll take that. Oh, there you go.
Speaker:Yeah, Megan, I'm not sure, but I might be
Speaker:at podcast movement.
Speaker:And I believe you guys are definitely going right.
Speaker:I have a ticket.
Speaker:I think it's definitely maybe at the moment.
Speaker:We were talking about that yesterday because, yes, since they
Speaker:since they didn't pick us to be on the stage, we're debating it.
Speaker:Yeah, you know, it does come down to and that's the other thing.
Speaker:When you have a live show is like, I am there for my audience each week.
Speaker:So even if I'm not doing a show, what I usually have done before is pre record it.
Speaker:But I don't like to do that too often.
Speaker:But I mean, that's the thing you got to think about.
Speaker:Like when I travel, I've done shows from the hotel room before.
Speaker:But you always be there for your audience.
Speaker:So that's important, too.
Speaker:Yeah. Jenny loves your jokes, Jeff.
Speaker:So you do have one fan.
Speaker:One person, one person who likes my my dad jokes.
Speaker:Yeah, I can relate.
Speaker:I can relate to the dad jokes.
Speaker:So thank you. Awesome.
Speaker:Well, thank you, Jeff.
Speaker:And thank you, everyone who has joined us today.
Speaker:Jenny, Megan Ross as Catherine.
Speaker:Thank you for, man, amazing contributions from from all of you.
Speaker:If I forgot anyone, Denise,
Speaker:thanks for joining us and make sure you go and follow Jeff.
Speaker:See Jeff.
Speaker:See dot com social media news live as well as the new
Speaker:Descript course and all of the things.
Speaker:And as always, don't fear the beer.
Speaker:Thanks for listening to Dealcasters.
Speaker:Congratulations. You've taken another step forward in your content creation journey.
Speaker:Please don't forget to hit the subscribe or follow button here
Speaker:in your favorite podcast player so you can be reminded every time we drop an episode.
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