We’re getting “relational” with Peter Lisoskie, a futurist with 18 patents and decades of experience at tech giants like HP, Nike, and Verifone. Peter’s latest innovation, Relatable, is redefining customer engagement by moving beyond likes to build real relationships. Discover how interactive video, AI, and neuroscience are revolutionizing the way brands connect and why the Relationship Economy is the future of business.
If you're ready to turn passive followers into loyal customers, this episode is for you. Learn how to use interactive video and neuroscience-backed strategies to build connections that go beyond likes and comments, putting your brand at the center of conversations that matter. Don't miss this chance to reimagine how you connect, captivate, and convert.
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✅ Website: https://home.relatable.pro/
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✅ Instagram: https://www.instagram.com/peterlisoskie
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Mentioned in this episode:
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00:00 - Welcome Peter Lisoskie
05:53 - Cold calling shifts to relationship-based demand generation.
09:01 - Technology impacts differently: Native Analogs vs. Native Digitals.
18:40 - Most B2B buyers avoid salespeople, study finds.
35:16 - Knowing company founders increases customer investment.
43:45 - Give first to connect authentically and relatably.
52:40 - Human to human connection in relationship economy.