Dealcasters.Live (https://dealcasters.live/)
Holly Shannon is not only the best selling author of Zero To Podcast, but also the Producer and Host of Culture Factor 2.0 – which explores the company cultures of today and what businesses are doing to adapt very quickly.
Holly also has a tremendous passion for working with podcasters of all levels and gives some great strategies for all of us. Get ready for takeoff!
This Full video episode available for free at: https://rebrand.ly/ZeroToPodcast
All of the products discussed in this podcast can be found here: https://rebrand.ly/HollyList
All video episodes available for free at: https://dealcasters.live (https://dealcasters.live/)
Follow Dealcasters:
Amazon (https://dealcasters.live/)
Instagram (https://www.instagram.com/dealcasters)
Twitter (https://www.twitter.com/dealcasterslive)
YouTube (https://rebrand.ly/DealcasterYouTube)
LinkedIn (https://www.linkedin.com/company/dealcasters-live)
Facebook (https://www.facebook.com/dealcasterslive)
Twitch (https://www.twitch.tv/dealcasters)
Pinterest (https://www.pinterest.com/Dealcasters/)
TikTok (https://www.tiktok.com/@dealcasters)
Full Episode Transcript:
If you've ever thought about starting a podcast for your own business, or maybe work in the podcasting industry and you just want to know what it's like behind the scenes. I don't want to stick around for this one. Holly, Shannon is not only the best selling author. Zero to podcast, but also the producer and host of culture factor 2.0, which explores the company cultures of today and what businesses are doing to adapt very well quickly.
Holly also has a tremendous passion for podcasters of all levels, and also gives us all, some strategies that we can take. Our podcast to the next level. So get ready to take off. Thank you. Thanks for having me, Chris. Thank you for having me, Jim. We're just great. I ate all the cookies and milk in the back, so there's none left and I actually brought the champagne.
Cause you said it was a party Oh, nice. You got a headstart on us. Very nice. Yeah. So Holly you're you actually are now living in where I grew up the Washington DC area. Person. I always have fun talking about with the Washington football team. So now I know you're a recent arrival to that area from our conversation.
So we'll see. Maybe you'll like the football team, maybe you won't, but I'll be nice to do a live event, right? Yeah. Oh, geez. Yeah. You in your position, maybe prior you did that, right? You worked in the event space. Maybe you could talk a little bit about that because that did lead you to where you're at now and writing the book and being involved in the in the podcasting space.
Yeah. So I had always been in the event space. I've done trade shows, conferences, which he costs fatality, very large events, very small curated ones that are for like the C-suite board level retreats had a history of that. And then I got into doing more of the marketing strategy, which I did towards the tail end of last year and into this year.
That was really great. Actually it was with Oh, bears, resorts collection, really great team of people. They have 25 properties. I really got to work on my my strap size side of marketing, which is really fun, really understanding, the why and the end game of the goals. So I got to do that and then COVID hit and the whole event, industry and hotels, everything took a nosedive.
So I actually got into podcasting a bit by accident and have come to really enjoy it and thought this is really great. It's such a great marketing tool. And so I have built out of it the ability to get businesses B2B and in individuals into podcasting because there's so many. Great benefits to it.
I just love it so much. I could sell it all day long. It's really great. Yeah. So that's the. The trip, the trail my, my road was never linear. It was always a little bit of that, but it's all good. You were meant to be here, right? It, who knew, we weren't in control.
We didn't know that we were going to have this pandemic and it sounds like you're absolutely passionate and happy where you're at, which is awesome. So did you. When you were in those spaces, when you were doing what you were doing there, what exactly got you into doing podcasting?
Did you have those relationships from what you were doing prior and said, Hey, I'm going to see now that COVID is happening. How I can work with these businesses to help launch their podcasts? Actually, no. That would have been an easier way, but it just didn't happen that way. Cause a lot of those businesses imploded, at least for the time being.
What I did is I leaned into my other marketing sides. I like to joke I'm like a Swiss army knife of business and marketing. Cause I have a little bit of expertise in everything and I really just dove into the content creation side of it, the branding, all the other elements that come with the work I had done in the past, I had ...
