On this episode of Dealcasters, Nicolas Bailliache talks about eStreamly, a live shopping platform, and its benefits in relation to content creators, entrepreneurs, and businesses. We discuss the three main buckets of live shopping, including social media, marketplace, and your own website, and how having a website can give you more control over your audience and destiny. We also talk about the importance of good technology and offering a seamless shopping experience. Our guest, Nico, co-founder eStreamly, shares his experience in developing a functioning prototype for live streaming and building upon it. We also touch on the need to engage with and cultivate a loyal following, as well as the differences between the Chinese and US markets when it comes to live streaming and video commerce. Finally, we discuss the shoppable aspect and how it offers a way for content creators to protect their brand and ensure control.
Key topics covered in this episode include:
- Having a website for live shopping offers control over audience and legacy, as no one can shut it down.
- Good technology can be leveraged to embed live shopping on a website and still distribute content on social media platforms.
- Creators are looking for ways to transfer their TikTok audiences off the platform to have more control over their income and business in case of sudden changes or shutdowns.
- Building a community and offering unique specials can be used as an engagement strategy for a creator's website and customer base.
- Protecting oneself with a risk management strategy is crucial for creators in the live shopping space.
- Creating a channel mindset is more effective than treating a podcast like a one-time event, which is why cultivating a loyal following is crucial.
- Successful TV shows spend minimal amounts of money on marketing because they have a dedicated following that knows when the show will air.
- The value-added piece is often lost in live selling, with many people just talking and engaging without providing a clear solution.
👤Connect With Nico and eStreamly:
✅ Official: https://estreamly.com/
✅ Instagram: https://www.instagram.com/estreamly/
✅ YouTube: https://www.youtube.com/@estreamly
✅ Twitter: https://twitter.com/estreamly_
✅ Facebook: https://www.facebook.com/Estreamly
✅ LinkedIn: https://www.linkedin.com/in/nicolas-bailliache-854a3022/
✅ TikTok: https://www.tiktok.com/@estreamly
✅ The Live eCommerce Podcast: https://podcasts.apple.com/us/podcast/the-live-ecommerce-podcast/id1596120671
00:05:45 Sell with passion and technology.
00:10:01 Live streaming is powerful.
00:12:14 Engage with users to create value.
00:19:59 Plan for success in video commerce.
00:25:19 Create micro e-commerce websites.
00:31:46 Own your content.
00:34:09 Leverage technology to protect yourself.
00:37:06 Build an audience through consistency.
00:42:44 Give, don't sell.
This Full video episode available for free at: https://eStreamly.dealcasters.live
All of the products discussed in this podcast can be found here: http://dealcasters.shop
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