Live Selling needs to be entertaining! In Asia, it has become a multi-billion dollar industry because they are giving people a compelling reason to buy items and they are entertaining them!
Full interview with Nicolas Bailliache from @estreamly is here: https://www.youtube.com/watch?v=5gaVzwJb2Q4&t=253s
On this episode of Dealcasters, Nicolas Bailliache talks about eStreamly, a live shopping platform, and its benefits in relation to content creators, entrepreneurs, and businesses. We discuss the three main buckets of live shopping, including social media, marketplace, and your own website, and how having a website can give you more control over your audience and destiny. We also talk about the importance of good technology and offering a seamless shopping experience. Our guest, Nico, co-founder eStreamly, shares his experience in developing a functioning prototype for live streaming and building upon it. We also touch on the need to engage with and cultivate a loyal following, as well as the differences between the Chinese and US markets when it comes to live streaming and video commerce. Finally, we discuss the shoppable aspect and how it offers a way for content creators to protect their brand and ensure control.
Key topics covered in this episode include:
- Having a website for live shopping offers control over audience and legacy, as no one can shut it down.
- Good technology can be leveraged to embed live shopping on a website and still distribute content on social media platforms.
- Creators are looking for ways to transfer their TikTok audiences off the platform to have more control over their income and business in case of sudden changes or shutdowns.
- Building a community and offering unique specials can be used as an engagement strategy for a creator's website and customer base.
- Protecting oneself with a risk management strategy is crucial for creators in the live shopping space.
- Creating a channel mindset is more effective than treating a podcast like a one-time event, which is why cultivating a loyal following is crucial.
- Successful TV shows spend minimal amounts of money on marketing because they have a dedicated following that knows when the show will air.
- The value-added piece is often lost in live selling, with many people just talking and engaging without providing a clear solution.
👤Connect With Nico and eStreamly:
✅ Official: https://estreamly.com/
✅ Instagram: https://www.instagram.com/estreamly/
✅ YouTube: https://www.youtube.com/@estreamly
✅ Twitter: https://twitter.com/estreamly_
✅ Facebook: https://www.facebook.com/Estreamly
✅ LinkedIn: https://www.linkedin.com/in/nicolas-bailliache-854a3022/
✅ TikTok: https://www.tiktok.com/@estreamly
✅ The Live eCommerce Podcast: https://podcasts.apple.com/us/podcast/the-live-ecommerce-podcast/id1596120671
Jim Fuhs of Fuhsion Marketing and Chris Stone of Cast Ahead are the founders of Dealcasters: Livestreaming Amazon Live Influencers who interview experts and entrepreneurs while training Amazon customers how to overcome the fear of technology and start and flourish in their content creator journeys
👤 Connect with Dealcasters: http://Dealcasters.Contact
🎤 Grab all these great episodes as an audio podcast at: https://Podcast.Dealcasters.Live
▶️ Catch all the full episodes on replay or live at: https://dealcasters.live
Dealcasters Gear List Used In Our Videos:
Rodecaster Pro II: https://amzn.to/3P6uFc1
Shure MV7: https://MV7.Dealcasters.Live
Shure SM7B: https://SM7B.Dealcasters.Live
Cloudlifter CL-1: https://geni.us/cloudlifterX
Shure MV7x: https://MV7x.Dealcasters.live
Shure SE215 PRO Wired Earbuds: https://SE215.Dealcasters.Live
Sony Alpha A6100 Mirrorless Camera: https://amzn.to/3NI8SGc
Sony Alpha ZV-E10 Mirrorless Camera: https://amzn.to/3yPtxnX
Sony Alpha ZV-1: https://amzn.to/3nySz4d
Shure SE425-CL Professional Sound Isolating Earphones: https://SE425.Dealcasters.Live
Focusrite Scarlett 2i2: https://amzn.to/3yFdbxO
Universal Audio Apollo Twin Heritage: https://amzn.to/3RlXfYX
Mogami Gold Studio Cables: https://amzn.to/3yDsdnY
Sceptre 24" Professional Thin 75Hz 1080p LED Monitor: https://amzn.to/3yI34IR
✅ Amazon: https://dealcasters.live
✅ Instagram: https://www.instagram.com/dealcasters
✅ Twitter: https://www.twitter.com/DealcastersLive
✅ YouTube: https://rebrand.ly/DealcasterYouTube
✅ LinkedIn: https://www.linkedin.com/company/dealcasters-live
✅ Facebook: https://www.facebook.com/dealcasterslive
✅ Twitch: https://www.twitch.tv/Dealcasters
✅ Pinterest: https://www.pinterest.com/Dealcasters
DISCLAIMER: All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.
#amazonlive #livestreaming #dealcasters
