Have you ever wondered how to promote a podcast? Alex Hitt and Steve Ramona have the answer: short form video.
Alex and Steve recently discussed the importance of using short form video to promote long form content, such as podcasts. Steve shared a success story of a client who, after learning some basic skills and spending 20 minutes a day on short form video, was able to generate 2.5 million views and over 70,000 followers.
Alex has seen many amazing things in his own life as a result of his entrepreneurial journey. He was originally a hotel manager, got laid off due to COVID and decided to become a real estate agent. After posting on social media, something he had never done before, he ended up doing $3 million of sales in his first year as a real estate agent. Alex eventually became a full-time social media coach and content creator, no longer doing real estate.
Alex and Steve discussed the importance of being consistent and accountable in their learning and production of content. Steve offers one-on-one coaching and access to him every day for those who work with him. Alex offers coaching and group coaching programs to help people create short form video content.
Steve has seen many successes with short form video content on social media platforms. He has seen people in his group get thousands of views or hundreds of views in the first two weeks. He has also seen people in his group get 2 million views on a single video. Bret Rice, an older, self-described non-techie, has generated 2.5 million views on a single video and over 70,000 followers in two months.
Steve is a short form vertical video guru because it comes easy to him and he wants to show people that his strategies work. Steve recommends Nathaniel Brandon's book, The Six Pillars of Self Esteem, as a helpful resource. He also recommends a book about hospitality and serving people with a "servant's heart". His background in hospitality has helped him to understand the importance of serving people.
Steve's advice to the audience is to never give up and to remember that they are one connection away from everything being different. He believes that one-on-one coaching is more effective than a one-off coaching session. His coaching is inexpensive and he encourages people to come three times a week for accountability.
Alex and Steve offer advice and insight to those looking to use short form video to promote their podcast. Steve has seen firsthand the success of short form video and the power it has to draw people to the podcast. Alex suggests that people who have podcasts but are not getting views should use short form video to increase their reach. Mike Hayes, a mentor of Alex's, taught him about the use of short form video.
Alex and Steve's conversation is a testament to the power of short form video and the importance of consistency and accountability in learning and producing content. They have both seen the amazing results that can be achieved when you put in the work. Alex has faith that things will work out despite the challenges, and Steve is encouraging him to keep going and never give up.
If you are looking to promote your podcast with short form video, take Alex and Steve's advice and never give up. Utilize the resources they have recommended and take advantage of one-on-one coaching for the best results. With dedication and hard work, you too can see the amazing results that Alex and Steve have seen.
