In the latest episode of Doing Business with a Servant's Heart, host Steve Ramona welcomes AnnaMarie Buonocore, the current editor of In Flight USA magazine. The magazine, which has been in Buonocore's family for 40 years, is a general aviation news magazine that provides a reliable source of information for aviation enthusiasts. In the episode, Buonocore shares how her parents started the magazine from their garage and how the legacy has continued through her.
But why should people listen to this episode? Here are three reasons:
1. Discover the story behind In Flight USA magazine
2. Learn about the passion that drives Buonocore
3. Understand the power of print media in the digital age
As Buonocore highlights in the episode, even though everything is going digital, people still value the experience of holding a print copy of a magazine. The power of print media is not lost, especially in niche markets, and understanding this can help businesses diversify their marketing strategies.
Quote from the episode: "I'm very passionate about the work that we do here. I just love doing it. I love aviation. I love writing and providing good news sources for people, it makes me feel very good."
[00:01:08] I've always enjoyed writing since I was a child. I love telling stories, telling stories to my younger sister, telling stories to the dog, and then eventually I started writing
[00:02:40] Our whole mission is to really revamp and start a new digital side to the business, not just by posting the issue online, and on social media as we've been doing for years now, but to really develop a solid flow of foot traffic to our website to grow the business and gain revenue that way
[00:06:20] It does need more attention and it needs more positivity because there's a lot of misnomers and a lot of people think it's bad for the environment or airport should close because it's just a good old boys club
[00:11:46] Private aviation is definitely growing. There's a lot to it and with COVID
