From Radio to Podcasts: Ethan Baird’s Audio Production Journey
This video is part of the "Doing Business with a Servant's Heart" podcast hosted by Steve Ramona. It is an episode from season two featuring guest Ethan Baird, who is passionate about audio production and currently works in radio. The conversation delves into why Ethan helps people produce podcasts and the differences between radio and podcasting, highlighting the flexibility and creative freedom offered by podcasts.
Ethan discusses his mentorship program designed to assist new and existing podcasters in launching and improving their shows. He emphasizes the importance of knowing the "why" behind starting a podcast, particularly for marketing and networking purposes. Ethan also explains how podcasting can be a valuable tool for attracting clients and enhancing content marketing efforts.
In summary, the podcast aims to inspire, motivate, and educate listeners about the potential of podcasting as a business tool. Ethan shares insights into podcast production, guest appearances, and how effectively using podcasting can help grow one’s business.
2:01 - 4:00: Ethan's Journey in Audio Production
- Ethan discusses his start in radio and transition to podcasting.
- Passion for audio and its potential for content creation.
4:01 - 8:00: Differences Between Radio and Podcasting
- Comparison of the structure and flexibility between radio and podcasting.
- Radio's regimented schedule vs. the creative freedom in podcasting.
8:01 - 12:00: Podcast Mentorship Program
- Overview of Ethan's mentorship program for new and existing podcasters.
- The importance of guidance in podcasting from conceptualization to launch.
12:01 - 16:00: The Why Behind Podcasting
- Emphasizing the significance of understanding the purpose of starting a podcast.
- How defining the "why" can influence the success and direction of the podcast.
16:01 - 20:00: Using Podcasts for Business Growth
- Strategies for using podcasts to attract clients and generate marketing content.
- The power of podcasting as a networking tool.
20:01 - 24:00: Production Services and Team Dynamics
- Description of the support services offered, including editing and graphic design.
- Importance of having a supportive team for podcast production.
24:01 - 28:00: Guest Appearances and Networking
- The value of guest appearances on podcasts for expanding reach.
- Insights into using podcasts for collaboration and relationship building.
28:01 - 32:00: Content Repurposing
- How to repurpose podcast content into blog posts, graphics, and social media.
- Examples of generating valuable short clips from podcast episodes.
32:01 - 36:00: Final Thoughts and Takeaways
- Encouragement for listeners to explore podcasting either as hosts or guests.
- Ethan’s advice on leveraging podcasts for organic growth and relationship building.
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