271: Turning Taste into Trust: How to Make Your Healthcare Booth Stand Out

This episode was recorded while I was onsite at the Healthcare Convention & Exhibitors Association convention in Tampa, FL where I was the opening Keynote speaker. 

I’m thrilled to be joined by two incredible guests who know exactly how to make a healthcare booth stand out in the crowd — Hailey Rosenstein, Owner and CEO, and Amy Simonides, Account Executive and National Sales Leader at Crêpes à Latte. Hailey and Amy share their secrets for using the power of food to create booth experiences that don’t just attract attendees—they build trust and leave a lasting impression.

We discuss how they’ve mastered crafting on-brand food and beverage experiences that increase dwell time and foster genuine connections with healthcare professionals. They also dive into their approach to strategic planning, seamless execution, and commitment to sustainability.

Whether you’re a member of HCEA, an event organizer or food service provider, this episode will be packed with insights and strategies to help you turn taste into trust and make your booth the one everyone’s talking about. 

Heard on the Episode

"Providing thoughtfully made food boosts customer dwell time and engagement, which increases the value of the booth." ~Hailey Rosenstein (15:23)

"Compliance doesn’t have to be complex; with the right planning, we ensure every food and beverage item meets Sunshine Act standards." ~Amy Simonides (20:45)

Key Topics Discussed

Sunshine Act Compliance

• Legal team interpretations
• Food cost inclusions/exclusions
• Volume management strategies

Customer Engagement

• Strategies to maximize interactions
• Efficient booth designs and sensory experiences

Booth Services & Training

• Importance of well-trained staff as brand ambassadors

Event Logistics

• Handling of union rules across cities
• Coordination with venues

Sustainability & Inclusivity

• Serve Safe certification
• Use of sustainable materials and waste reduction

Customization & Differentiation

• Unique food offerings for each client
• Special culinary experiences (e.g., cappuccino variations, custom crepes)

Key Takeaways

Compliance Mastery: Understanding and adhering to the Sunshine Act ensures smooth, lawful event planning.

Elevated Customer Experiences: Unique and well-branded food and beverage experiences increase booth engagement.

Sustainability Focus: Using sustainable materials and reducing waste enhances environmental impact and brand image.

Proactive Training: Well-trained staff contribute significantly to customer engagement and brand communication.

Tips

• Strategic Booth Design: Use inviting food stations to increase dwell time.
• Diverse Offerings: Customize food items to cater to various dietary needs and preferences.
• Pre-event Coordination: Work closely with event planners to ensure a seamless and compliant setup.
• Efficient Communication: Clearly communicate dietary options and restrictions to attendees.

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