Event Success, Branding Mastery, and Digital Strategy
Welcome to the Event Tv Podcast! In this episode, I sit down with the phenomenal digital brand strategist, Dr. Shadé Adu. Dr. Adu, a passionate advocate for live events, shares her expertise in building profitable online brands and her journey from small beginnings to hosting over a hundred events.
Get ready for a deep dive into the power of connecting in person, the importance of seizing opportunities, and understanding the "four B's" of event planning: Budget, Butts in Seats, Brand experience, and Back of Room sales.
Whether you’re looking to host your next event or just curious about digital branding strategies, Dr. Adu’s insights are sure to inspire. Plus, get the scoop on Dr. Adu's upcoming "Big Deal Conference," an event tailored for entrepreneurs ready to become major players in their industry.
Tune in to hear this inspiring conversation and learn how to make your brand the big deal it deserves to be!
00:00 Live events are vital for networking success.
03:33 First event was a success, earning $25.
08:01 Seize opportunities, act like a giant.
12:04 Excitement about getting back together for events.
14:09 Prioritize budget, marketing strategy, and brand experience.
18:08 Connect with me on social media. Visit bigdealconference.com.
19:27 "Thanks for joining us, talk soon."
Dr. Shadé Adu is a digital strategist and entrepreneur who knows the power of connection beyond the pixels of the internet. Although she's an influential presence online, her advocacy for live events is born out of a deep belief in their transformative power. With over a decade of experience in business, Dr. Adu attributes some of her earliest and most impactful client relationships to the magic that happens when people meet face-to-face.
Starting her business journey in crowded rooms filled with potential and opportunity, she quickly learned the art of networking and translating those connections into successful online engagements. Despite the ease with which one can craft an online persona, Dr. Adu values the authenticity and impact of real-world interactions—where a handshake, a conversation, and a hug can lead to lasting partnerships and growth.
Her dedication to the craft has made her a revered figure in the world of live events, championing physical spaces as essential catalysts for personal and professional development.
Dr. Shadé Adu's story is a testament to the enduring power of connecting in real-time, even in an increasingly digital age.
Join us every Wednesday as we dive deep into the world of events and entrepreneurship, uncovering the personal stories and motivations behind the success of business professionals from diverse backgrounds.
Each episode is packed with heartwarming anecdotes and jaw-dropping triumphs, offering a captivating journey filled with inspiration and invaluable insights.
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