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This episode is because of mountain biking but isn’t ALL about mountain biking. It’s about sharing the ride and the journey that comes with it. It’s about falling in love with an idea that has such a strong pull that it ends up becoming a dream that has to be pursued. It’s about giving ourselves the freedom to dream, striving for the pursuit of excellence, advocacy, love for a local community and a desire to see people fully engaged with the outdoors and each other. And yes of course…It’s about great gear designed BY riders, FOR riders, at affordable prices. Cognative MTB inspires you to drop everything and Go Ride Your Bike!
