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The CPGGUYS are joined in this episode by Kevin Yu, the founder & CEO of SideChef, an all-in-one home cooking platform.
Follow Kevin Yu on LinkedIn at: https://www.linkedin.com/in/kevinyuarts/
Follow SideChef on LinkedIn at: https://www.linkedin.com/company/sidechef/
Follow SideChef online at: https://www.sidechef.com/
Kevin answers these questions :
1) Walk us through the origin story on what drove you to found the company and what consumer need states did you feel that the market was not delivering against?
2) How did the pandemic fundamentally transform cooking at home?
3) What are the core functional capabilities of your platform that you believed you needed SideChef to include that would address the critical consumer need states that were going unmet and how did you go about building them?
4) Sidechef requires a significant set of partners to enable a comprehensive and superior user experience. Would you walk us through the partner segments and how they contribute to your success?
5) What challenges did you face in the early stages of developing SideChef, and how did you overcome them?
6) Could you share some success stories or testimonials from users that showcase the impact of SideChef on their cooking experiences?
7) Why should brands be interested in your platform as a meaningful advertising channel and what are the core ad offerings that you have developed in the SideChef platform?
8) What are the areas of user experience that have you focusing your innovation for future enhancements to the SideChef platform?
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