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This episode celebrates the holiday season in style with a conversation about the evolution of digital commerce in a notoriously tricky environment - the alcoholic beverage category! We discuss the following areas:
1) Swiftly's innovative solution for allowing retailers to take advantage of retail media successfully even without money passing from manufacturer to retailer
2) The digital innovations from Southern Glazer's Wine & Spirits - one of the most sophisticated companies in the CPG space many people have never heard of and the role they play as an essential part of the alcohol commerce landscape in the US
3) How small/medium sized retailers think about a more integrated approach to eCommerce and retail media
4) The innovations alcohol needs to make to evaluate a complex path to purchase, especially connecting the on-premise (bar/restaurant) and off-premise (store) businesses.
If you don't sell alcohol this podcast contains a number of best in class strategies for how digital commerce and retail media need to be planned - especially the need to focus on joint business outcomes rather than straight payments to the retailer as a measure of success.
Follow Emma Versaw online at : https://www.linkedin.com/in/emmaversaw/
Follow Swiftly At: https://www.linkedin.com/company/swiftlysystems/
Follow Nathan Mansperger online at: https://www.linkedin.com/in/nmansperger/
Follow Southern Glazer's Wine and Spirits at: https://www.linkedin.com/company/southern-wine-&-spirits/
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
