Podcasting Your Brand - Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Monetization Topics Covered In This Presentation:

Why the CPM Model is the devil, haha!
Venn diagram for potential sponsors
Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
Terms no less than 4 monthS
Sponsored show segments:
- Highlighted products
- Ongoing content contributors
Media partners
Links in show notes
Banner ads on website
Social media posts
Facebook Lives with the sponsor

Link to Sound File for Sight Impaired: Click Here

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio

Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who)

Link: Podfest Multimedia Expo

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime

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Production House: Flint Stone Media

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Podcasting Your Brand - Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)

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