Articulating the Future

In episode 134 of the Futurized podcast, the topic is: Articulating the Future. Our guest is Dave Ho, CTO and co-founder of York & Chapel, in discussion with Futurized host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. Futurized—conversations that matter.

In this conversation, they talk about marketing during the pandemic, using AR technology for marketing, and what will happen to customer choice values in the future.

Trond's takeaway:

Marketing is an ever evolving endeavor trying to respond to people's need to stand out. Technology is a big part of it, but emotions play a big role, too. Safety theater is part of marketing, but that doesn't mean it's all for show. As we continue to battle misinformation, marketing has a big role in mediating between objective truth and make believe. We better engage deeply with it to understand the difference.

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If you like this topic, you may enjoy other episodes of Futurized, such as episode 121, The Future of MarTech, episode 112, The Future of Marketing is Curation, or episode 43, The Future of Brands in Politics. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

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