Rogue Waves of Change

In episode 150 of the Futurized podcast, the topic is Rogue Waves of Change. Our guest is Jonathan Brill, futurist and author. In this conversation, they talk about doing the work of a futurist from HP to Hollywood, the ABC’s of Resilient Growth, Awareness, Behavior Change and Culture Change and the techniques and tools at your disposal to do so. How can you transform your company into a more resilient and adaptable organization?

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.

Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized—conversations that matter.

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The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

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Trond's takeaway

Becoming resilient company or individual is not optional, it is a survival instinct, yet, it takes some planning since we are not cavemen any more and haven't been used to it. Change is coming, in fact transformational change is already a new fact of life. In this new world of disruption any futurist, consultant, or adviser that can help us prepare is welcome in my book. Do we need new ABC's for this stuff? Sure. Awareness, Behavior Change and Culture Change are each needed. Even then, change will surprise us, just not that much.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 129, How Executives Handle Crisis, episode 52, The Future of Peer-to-Peer, or episode 49, Living the Future of Work. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

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See you next time. Futurized—conversations that matter.

Jonathan Brill

Jonathan Brill prepares leaders to profit from radical change. He speaks and advises on resilient growth strategy and innovation under uncertainty. He is the author of Rogue Waves, Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill). Adam Grant called it, "An actionable framework for driving change instead of being blindsided by it."

Deloitte called Brill, "America's foremost disruption strategist" for his advisory work. Oxford University Press said, “he’s not Nostradamus, but for the world’s top business and government leaders, he’s the next best thing” of his work as the Global Futurist at HP (Hewlett-Packard) and board advisor at Frost & Sullivan. Inc. called him, "a silicon valley legend" because his innovation consultancies developed over 350 products ranging from theme park rides to World's Fair Pavilions, to AI, search engines, metaverse technologies and even one of the best selling fast foods in the United States for clients like Samsung, Microsoft, Verizon, PepsiCo and the US government.

He is an in demand thought leader, speaker and contributor to organizations like HBR, Global Peter Drucker Forum, SCMP, SXSW, J.P. Morgan, Singularity, Forbes, Korn Ferry, TED, Stanford University and Thinkers50. He holds a degree in industrial design from Pratt Institute, spent years as a research consultant to the MIT Media Lab and in management training at the Stanford University Graduate School of Business.

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