The Future of Marketing is Curation

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.

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In episode 112 of the podcast, the topic is: The Future of Marketing is Curation. Our guest is Professor Michael R. Solomon, Ph.D, Saint Joseph's University, author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization. After listening to the episode, check out:

Michael R. Solomon: https://www.michaelsolomon.com/
The New Chameleons: How to Connect with Consumers Who Defy Categorization: https://www.koganpage.com/product/the-new-chameleons-9781398600041

In this conversation, we talk about the future of consumerism and shopping, what objects mean to us and how that's changing. We discuss the postmodern consumer and the fact that traditional ways to categorize consumers is not helpful anymore.

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The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

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You have just listened to episode 112 of the Futurized podcast, with host Trond Arne Undheim, futurist and author. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances.

The topic was: The Future of Marketing is Curation

In this conversation, we talked about the postmodern consumer who defies categorization.

Trond's takeaway: Consumption is such a key part of contemporary society, yet so misunderstood. We all do it, so we all think we know why. This is not the case. Retailers are getting much better at personalized targeting, yet they also fail to predict consumer sentiment again and again, both short term and long term. Why? Because society is more complex than that. I'm glad it is.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 107, The Future of Art and Tech, episode 78, The Next Generation Marketplaces, or episode 52, The Future of Peer-to-Peer. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

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See you next time. Futurized—conversations that matter.

Michael Solomon

Professor & Author

Michael R. Solomon, Ph.D. is Professor of Marketing at St.; Joseph's University. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Solomon has a Ph.D. from the University of North Carolina at Chapel Hill.

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